4 episodes

Designed as impulses and easily digestible strategy snacks, this series explores fundamental tools and concepts, and aims at re-discovering the simplicity that strategy creates. Get the full experience on desireebambynek.com/watch

Strategy Snacks with Désirée Bambynek Désirée Bambynek

    • Business

Designed as impulses and easily digestible strategy snacks, this series explores fundamental tools and concepts, and aims at re-discovering the simplicity that strategy creates. Get the full experience on desireebambynek.com/watch

    Building more resilient careers

    Building more resilient careers

    It's not about one career path versus the other, employee versus freelancer.  It's about building a career that takes all these aspects into account  and builds the resilience you need to weather mass layoffs, uncertainty  and a hyper-changing job market.

    Watch on YT: https://youtu.be/-5ViQcUZ6iI

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    I'm Désirée, senior brand and strategy leader. I work with executive  leadership teams, creative entrepreneurs and independent professionals  build a sustainable advantage in a fast world and thrive through pivotal  business moments. I also help to explore and experiment with how to use  strategy to design brand futures.  

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    Ready for a strategy partner? Get in touch:  http://desireebambynek.com/contact  

    To get more insights, join my newsletter: http://desireebambynek.com/subscribe  

    Follow on Linkedin: http://linkedin.com/in/desireebambynek  and Twitter: http://twitter.com/desireebambynek

    Go behind the scenes on Instagram: http://instagram.com/desireebambynek

    • 6 min
    How brands can prep for web3 today

    How brands can prep for web3 today

    For brands, web3 is currently a very deep, very broad blackbox. How your organization views this new reality says a lot about it.

    This is a brief guide to how brands can approach this yet undefined territory and what they can do today to prepare for this exciting new digital era.

    View the episode on YT: https://youtu.be/5TL1eyWbVrQ

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    I'm Désirée, senior brand and strategy leader. I work with executive leadership teams, progressive agencies, creative entrepreneurs and independent professionals to create a sustainable advantage in a fast world and thrive through pivotal business moments. I also help to explore and experiment with how to use strategy to design brand futures.  

    *

    Ready for a strategy partner? Get in touch: http://desireebambynek.com/contact

    To get more insights, join my newsletter: http://desireebambynek.com/subscribe

    Follow on Linkedin: http://linkedin.com/in/desireebambynek or Twitter: http://twitter.com/desireebambynek

    Go behind the scenes of a strategy practice on Instagram: http://instagram.com/desireebambynek

    • 13 min
    Positioning is power! Position your brand like a strategy pro

    Positioning is power! Position your brand like a strategy pro

    Positioning is a powerful strategy tool that is often forgotten or  misused. But positioning your brand and product in a clear, specific manner can be a crucial success factor in finding your customers.

    We take a look at some common myths, how positioning can shift an entire organization's attitude and some key success factors to good positioning.

    To get more insights, join my newsletter: http://desireebambynek.com/subscribe

    Follow on Linkedin: http://linkedin.com/in/desireebambynek

    • 8 min
    Why brand signature and authenticity are your secret weapon as an indie brand

    Why brand signature and authenticity are your secret weapon as an indie brand

    Independent brands and professionals unlock a huge opportunity when they find their unique brand voice and lean into it to build their business. Compared with big brands, they can really develop authenticity and use to attract the right customers.

    But finding your voice is not easy. I share my own experiences in building my brand and navigating the many mixed messages on brand must-haves and should-dos that exist online.

    Developing your brand foundation, your signature, and building a brand strategy to reflect that, is a crucial advantage no small or solo brand should miss out on. Because the benefits are worth it!



    I'm Désirée Bambynek, senior brand and strategy leader. I work with executive leadership teams, creative entrepreneurs and independent professionals to build their brand confidence and thrive through pivotal business moments. I also help to explore and experiment with how to use strategy to make brand life more simple.

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    Interested in working together? Get in touch via desireebambynek.com/contact
    To get more insights, subscribe to my newsletter: desireebambynek.com/subscribe
    Follow me on Linkedin, Twitter or go behind the scenes of a strategy practice on Instagram

    • 10 min