As professional services marketers we face the complicated challenges of marketing expertise, relationships and reputations. And whether you are in the accounting, consulting, legal, or advertising spheres, there are so many similar, yet intricate issues.
McKinsey’s General Counsel on Organizations and Excellence I Pierre Gentin
Threading together his ideas on running a first-in-class legal department during a time of disruption, Pierre Gentin, Global General Counsel at McKinsey & Company, enlightens us through his great storytelling. Gentin covers the three elements he believes are vital to operating a well-run legal department: organizing the right structure, empowering talent to grow, and having great clarity of the function and its objectives.
Continuous Creativity in Advertising, BBDO, and the Creative Geniuses I David Lubars
David Lubars is Chief Creative Officer of BBDO Worldwide and Chairman of BBDO North America, an advertising agency often called the most creative on the planet. As new forms of communication and technology continue to emerge — from TikTok to augmented reality — the opportunities to create imaginative and impactful advertising are endless. Download the episode to learn what role creativity plays in marketing and driving revenue. Lubars also discuss how BBDO helps its clients “keep on keeping on.”
Leadership, Design Thinking, Hiring, and the Future of the Professions I Scott Westfahl
Professor Scott Westfahl, the Director of Harvard Law School’s Executive Education Program, is a nationally-recognized expert in the area of leadership. He discusses how teaching has changed during the COVID-19 pandemic and how Harvard is gathering its talent to foster new and agile ways of engaging students in the classroom. Listen to the episode to hear Westfahl share a mini course in design thinking and explain how to reformulate problems and locate new solutions.
Finding a Company’s Purpose and Defining Personal Joy I Patrice Tanaka
As Chief Joy Officer of Joyful Planet, Patrice Tanaka helps both individuals and organizations define and leverage their purposes. Learn how purpose-driven organizations are outperforming their competition, and hear how Tanaka’s decision to take a ballroom dance class changed her life. She also recounts how she took hold of her own PR firm from the ranks of an ad agency and how the firm was later named one of the most creative PR shops in the country.
Innovative Leadership and Accelerating Change I Ralph Baxter
Ralph Baxter, Intapp Board Member and the former Chairman and CEO of the law firm Orrick, joins us to discuss the characteristics that are vital to becoming a true and innovative leader in the professional services arena. Learn how the COVID-19 pandemic has given firms an opportunity to accelerate necessary change and serve clients in better and more efficient ways.
Using Empathy Interviewing Techniques to Get to the Heart of the Matter I Lisa Leong
Lisa Leong — a corporate lawyer, broadcaster, business developer, and consultant — shares her advice on how to truly connect with people. Learn more about the importance of using empathy to drive successful conversations, and discover how to get to the heart of an issue through a process Leong calls “empathy interviewing.”
Excellent Strategic Insights
Love being a fly on the wall while listening to industry leaders discuss their secret sauce for success. Keep up the good work!
This podcast is going to be on my go-to list from now on. The interviews are very intriguing and I’m able to walk away with some key take-away s. Looking forward to more!