14 episodes

As professional services marketers we face the complicated challenges of marketing expertise, relationships and reputations. And whether you are in the accounting, consulting, legal, or advertising spheres, there are so many similar, yet intricate issues.

Strategy Sphere Intapp

    • Business
    • 5.0 • 9 Ratings

As professional services marketers we face the complicated challenges of marketing expertise, relationships and reputations. And whether you are in the accounting, consulting, legal, or advertising spheres, there are so many similar, yet intricate issues.

    McKinsey’s General Counsel on Organizations and Excellence I Pierre Gentin

    McKinsey’s General Counsel on Organizations and Excellence I Pierre Gentin

    Threading together his ideas on running a first-in-class legal department during a time of disruption, Pierre Gentin, Global General Counsel at McKinsey & Company, enlightens us through his great storytelling. Gentin covers the three elements he believes are vital to operating a well-run legal department: organizing the right structure, empowering talent to grow, and having great clarity of the function and its objectives.

    • 31 min
    Continuous Creativity in Advertising, BBDO, and the Creative Geniuses I David Lubars

    Continuous Creativity in Advertising, BBDO, and the Creative Geniuses I David Lubars

    David Lubars is Chief Creative Officer of BBDO Worldwide and Chairman of BBDO North America, an advertising agency often called the most creative on the planet. As new forms of communication and technology continue to emerge — from TikTok to augmented reality — the opportunities to create imaginative and impactful advertising are endless. Download the episode to learn what role creativity plays in marketing and driving revenue. Lubars also discuss how BBDO helps its clients “keep on keeping on.”

    • 18 min
    Leadership, Design Thinking, Hiring, and the Future of the Professions I Scott Westfahl

    Leadership, Design Thinking, Hiring, and the Future of the Professions I Scott Westfahl

    Professor Scott Westfahl, the Director of Harvard Law School’s Executive Education Program, is a nationally-recognized expert in the area of leadership. He discusses how teaching has changed during the COVID-19 pandemic and how Harvard is gathering its talent to foster new and agile ways of engaging students in the classroom. Listen to the episode to hear Westfahl share a mini course in design thinking and explain how to reformulate problems and locate new solutions.

    • 51 min
    Finding a Company’s Purpose and Defining Personal Joy I Patrice Tanaka

    Finding a Company’s Purpose and Defining Personal Joy I Patrice Tanaka

    As Chief Joy Officer of Joyful Planet, Patrice Tanaka helps both individuals and organizations define and leverage their purposes. Learn how purpose-driven organizations are outperforming their competition, and hear how Tanaka’s decision to take a ballroom dance class changed her life. She also recounts how she took hold of her own PR firm from the ranks of an ad agency and how the firm was later named one of the most creative PR shops in the country.

    • 32 min
    Innovative Leadership and Accelerating Change I Ralph Baxter

    Innovative Leadership and Accelerating Change I Ralph Baxter

    Ralph Baxter, Intapp Board Member and the former Chairman and CEO of the law firm Orrick, joins us to discuss the characteristics that are vital to becoming a true and innovative leader in the professional services arena. Learn how the COVID-19 pandemic has given firms an opportunity to accelerate necessary change and serve clients in better and more efficient ways.

    • 42 min
    Using Empathy Interviewing Techniques to Get to the Heart of the Matter I Lisa Leong

    Using Empathy Interviewing Techniques to Get to the Heart of the Matter I Lisa Leong

    Lisa Leong — a corporate lawyer, broadcaster, business developer, and consultant — shares her advice on how to truly connect with people. Learn more about the importance of using empathy to drive successful conversations, and discover how to get to the heart of an issue through a process Leong calls “empathy interviewing.”

    • 52 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Brit Nowacki ,

Excellent Strategic Insights

Love being a fly on the wall while listening to industry leaders discuss their secret sauce for success. Keep up the good work!

Squiggle65 ,

Valuable insights!

This podcast is going to be on my go-to list from now on. The interviews are very intriguing and I’m able to walk away with some key take-away s. Looking forward to more!

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