473 episodes

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

StrategyCast Lori Jones from Avocet Communications

    • Business
    • 4.9 • 66 Ratings

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

    How to Align Marketing and Finance for Explosive Growth with Chris Schwalbach of AVL Growth Partners

    How to Align Marketing and Finance for Explosive Growth with Chris Schwalbach of AVL Growth Partners

    Dive into the art of smart spending in biz growth! Discover the secret sauce of aligning finance & marketing, mastering experiments, and avoiding costly missteps. Ready to revamp your strategy with insider CFO tricks?

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==
    07:52 Navigating experiments and defining success for CFOs.10:30 Using data to make strategic decisions effectively.18:12 ABL Growth Partners holds a unique perspective.21:17 CFO logic challenged, infomercials took Beachbody to success.26:49 Data capture is essential in new experiments.31:44 Maintain focus by building reporting drumbeat.39:46 Welcoming challenges and learning from public experiments.43:56 Company shifted to middle market, saw success.45:16 Research essential for business success.
    ==Where You Can Find Us==
    Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast
    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    • 48 min
    Breakthrough Strategies for Business Growth with Marc Emmer

    Breakthrough Strategies for Business Growth with Marc Emmer

    Discover game-changing strategies that smash silos, power up marketing, and fuel conversion! 🌟 Unpack secrets to market dominance, AI's impact on personalized marketing, and insider tactics that align sales with strategy.

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==
    05:18 Successful planning requires thoughtful market analysis.08:59 Private companies should segment markets for success.12:41 Market research is always imprecise, but tools are available.13:28 Data mining can yield valuable, imperfect information.19:42 AI is evolutionary, offering accessible tools. Future AI creates custom experiences in real-time.23:15 AI enables unique choices profitable to providers.26:53 Mobility, AI, and vertical integration transform economy.29:39 Customers are more discerning, be targeted in messaging.32:01 Improved collaboration is essential for sales and marketing success.34:33 Sales and marketing must be involved in strategy.38:43 Companies reaching growth limits require strategic planning.41:35 Strategy and marketing intersect in corporate decisions.
    ==Where You Can Find Us==
    Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast
    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    • 44 min
    Defining Your Brand’s DNA with Visionary Leader Maria Trysla

    Defining Your Brand’s DNA with Visionary Leader Maria Trysla

    Get ready to dive into the world of strategic branding in today's episode of StrategyCast! My guest today is the amazing Maria Trysla, a visionary and tactical marketing leader with 30 years of experience in SaaS, technology, and telecommunications. Maria's bringing the heat with insights on defining your brand's DNA, the evolution of brand positioning, navigating market shifts, and creating a customer-focused business strategy. Join us for a lively, inspirational, and educational conversation that will elevate your marketing game!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==
    05:40: Positioning defines company's focus for success.08:09: Brand is more than a logo and business strategy is key.11:13: C-suite and key players align for DNA.15:52: Evaluate, validate, analyze, strategize for brand success.18:48: Improving customer understanding for better overall performance.21:01: Engaging conversation aims to challenge perspectives.31:42: Marketing brings customer understanding, qualitative market research.35:45: Emphasize bold expression, involve CEO, break the mold.39:11: Inclusive approach, easy shift, tight execution crucial.43:44: Identify gaps, supplement, seek outside perspectives, network.
    ==Where You Can Find Us==
    Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast
    ==Leave a Review==
    Hey there, StrategyCast fans!

    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    • 48 min
    Revolutionary Strategies Every Marketer Needs with Consultant John Rood

    Revolutionary Strategies Every Marketer Needs with Consultant John Rood

    Want to revolutionize your marketing game? Dive into this episode jam-packed with insights on storytelling, ROI, and consumer-centric strategies. Learn about Ancestry.com's impactful campaign, shifting from Super Bowl ads, and the role of AI in marketing. 

    • 48 min
    473: Customer-Centric Strategies and Success Through Relationship Building with Erik Isernhagen of LINX

    473: Customer-Centric Strategies and Success Through Relationship Building with Erik Isernhagen of LINX

    Discover the secrets to building a thriving company culture, aligning teams for success, and fostering authentic client relationships with guest Erik Isernhagen, founder and CEO of LINX, on this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones as she and Erik dive into the keys to business growth, employee engagement, and effective customer-centric marketing strategies.

    • 53 min
    472: From Start-Up to IPO: How Tim Sheehy Built Bridger Aerospace into a Market Leader

    472: From Start-Up to IPO: How Tim Sheehy Built Bridger Aerospace into a Market Leader

    Tim Sheehy, CEO of Bridger Aerospace, is a maverick entrepreneur who is not only inspiring but also a leader with an extraordinary story to tell! Listen in to his appearance on the Integrate & Ignite Marketing Podcast here!

    • 37 min

Customer Reviews

4.9 out of 5
66 Ratings

66 Ratings

ninja steth jelly 7655 ,

Great show!

Loti makes her épisodes insightful and entertaining!

Mariann!! ,

Excellent show!

Wonderful program. I feel motivated when I listen to you podcast. Good job!

malfoxley ,

Great show!

Lori, host of the podcast, highlights all aspects of marketing strategy and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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