Streamlined Solopreneur: Tips to Help Solopreneurs Automate Their Business

Joe Casabona — Automation & Podcast Coach
  • 4.1 (102)
  • TECHNOLOGY
  • UPDATED WEEKLY
Streamlined Solopreneur: Tips to Help Solopreneurs Automate Their Business

You didn’t start your business to work 24/7—you started it for freedom. But between endless tasks, client work, and content creation, it feels like you’re drowning. Streamlined Solopreneur helps you save time, simplify your systems, and automate your business so you can finally step back and focus on what truly matters—whether that’s growing your income, spending more time with your family, or just watching a movie in the middle of the day. Join me, Joe Casabona, as I share actionable strategies, automation tips, and gear recommendations to reduce friction and help you build a spacious business that gives you the life you want.

  1. Unveiling my new Personal Brand with Hollie Arnett

    2D AGO

    Unveiling my new Personal Brand with Hollie Arnett

    What started as a rebrand for Podcast Workflows turned into a full re-evaluation of my entire business. After conversations with my mastermind group and some deep reflection, I realized I wasn’t just serving podcasters—I was helping solopreneurs create space in their businesses through automation, systems, and smart workflows. Holly guided me through a brand strategy process that helped me clarify my audience, messaging, and positioning, leading to a full personal rebrand.  For all of the links mentioned in this episode, go to https://streamlined.fm/467 Top Takeaways Niching down feels scary, but it makes it easier for the right people to find and hire you.Clarity in branding makes decision-making easier, from product offerings to content creation.A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness.Show Notes Niching down feels scary, but it makes it easier for the right people to find and hire you.Clarity in branding makes decision-making easier, from product offerings to content creation.A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness. ★ Support this podcast ★

    40 min
  2. Why Solopreneurs Need a Strong Personal Brand with Hollie Arnett

    4D AGO

    Why Solopreneurs Need a Strong Personal Brand with Hollie Arnett

    Most solopreneurs already have a brand, whether they realize it or not—it's the perception people form about them based on their content, messaging, and presence. But without intentional branding, that perception is left to chance. Holly Arnett breaks down the difference between a personal brand and a business brand, the importance of branding beyond just logos and colors, and how a strong brand makes it easier to market yourself, attract the right clients, and streamline decision-making. Got something to say? Write in at https://streamlinedfeedback.com For all of the links mentioned in this episode, go to https://streamlined.fm/466 Top Takeaways A brand is not just colors and logos—it’s the perception people have of you.Branding is the process of shaping and controlling that perception intentionally.A strong personal brand makes you more recommendable—people should easily be able to describe what you do and who you help.Show Notes Hollie ArnettMakers and Moxie ★ Support this podcast ★

    39 min
  3. Shortcuts That Make Life Easier for Me

    MAR 10

    Shortcuts That Make Life Easier for Me

    I HATE feeling friction with tech that’s supposed to make my life easier. And I love my iPhone, but I feel the friction sometimes. Apple Shortcuts can help solopreneurs automate repetitive tasks and reduce that friction. Today I break down some of my favorite shortcuts to show you how I make my life easier and help you come up with ideas. Whether it’s streamlining content creation, organizing tasks, or even just cleaning up screenshots, the right shortcuts can save time and reduce friction. The key takeaway? Look for areas where you repeatedly perform the same actions and build shortcuts to handle them. If you’re constantly adding things to reminders, capturing notes, or planning travel, there’s likely a way to make it easier. For all of the links mentioned in this episode, go to https://streamlined.fm/465 Top Takeaways Apple Shortcuts can automate daily tasks, from capturing notes and managing to-dos to preparing for trips and cleaning up your phone’s clutter.The best shortcuts remove friction—if a task feels tedious, it’s a good candidate for automation.Experimenting with Shortcuts can help you find simple ways to optimize your work and personal life.Want to download my favorite Shortcuts (and 40 other automation templates)? Get them here: https://streamlined.fm/automate Show Notes An Introduction to Apple Shortcuts with Stephen RoblesOrganizing Your Digital Life with Mike SchmitzMacStories & Apple Frames by Federico Viticci Actions for ObsidianWhisper MemosNautomate for Notion UsersShortcuts The Make Life Easier for Me ★ Support this podcast ★

    21 min
  4. How I Built My Own CRM Using Notion and Automation

    MAR 3

    How I Built My Own CRM Using Notion and Automation

    I hate CRMs. I know I need one—I’m doing more coaching, getting more inbound leads, and ranking in the top three organic search results for podcast coaches on Google. But no matter how many times I’ve tried HubSpot, Zoho, or whatever the flavor of the week is, they’ve never fit into my workflow. So I did a totally normal, not weird thing: I built my own CRM. In this episode, I walk through the simple system I set up using Notion, Todoist, Make.com, and my website. I’ll share why I built it this way, how it automates lead tracking and follow-ups, and why reducing friction is the key to sticking with any system. Plus, I’ll show you how you can apply this same approach to streamline your own processes—without forcing yourself into tools that don’t work for you.  For all of the links mentioned in this episode, go to https://streamlined.fm/464Top Takeaways The best CRM (or any tool) is the one you’ll actually use—start simple and build on tools you already know.If you struggle with sticking to a system, it’s likely because it doesn’t fit your natural workflow. Adapt the system, not yourself.Don’t limit yourself because of past experience. There is lots of flexibility in the apps we use today, and you can take advantage of that.Show Notes Screenshots I posted on LinkedInAutomations DatabaseNotionTodoistMake.comGravity FormsWant to see the automations I use? Get access to my 40+ Automations Database at streamlined.fm/automation.Send feedback to https://streamlinedfeedback.comFeeling stuck? Check out my unstuck sessions at https://casabona.org/unstuck ★ Support this podcast ★

    19 min
  5. Growing a YouTube Channel in a Crowded Field with Stephen Robles

    FEB 26

    Growing a YouTube Channel in a Crowded Field with Stephen Robles

    Stephen Robles is not only a Shortcuts and automation expert—he’s also built a successful YouTube channel covering Apple products, smart home tech, and (of course) Shortcuts. But he didn’t just start making random videos. He figured out how to create content that people actually want to watch. In this episode, Stephen breaks down his YouTube strategy: how he finds content ideas, how he packages videos for success, and why your title and thumbnail might be killing your views. If you’re a creator trying to grow on YouTube, this episode is packed with insights. For all of the links mentioned in this episode, go to https://streamlined.fm/463 Top Takeaways Your packaging (title & thumbnail) is everything. If no one clicks, no one watches—so spend time making them compelling.Experiment with content angles. Stephen didn’t review the iPhone 15—he focused just on USB-C, which made his video stand out.Consistency matters, but smart workflows matter more. He records multiple camera angles at once, uses AI to edit, and batches content to maximize efficiency.Show Notes Stephen’s YouTube Channel (Shortcuts Playlist)Stephen’s Shortcuts CommunityApple Shortcuts AppPushcut (for running Shortcuts automatically)Toolbox Pro (adds more actions to Shortcuts)Actions (another Shortcuts-enhancing app)Lutron Smart SwitchesMerossHomebridge (for adding non-HomeKit devices to Apple Home)Matt Cassinelli (Shortcuts Expert)Federico Viticci & MacStories (Apple & Automation)Gling.ai (AI-powered video editing tool)Transcriptionist (AI transcription app for Mac & iOS)ChatGPT API (for automating title ideas, OCR, and more)CleanShot X (for high-quality screen recordings on Mac)Ecamm LiveiZotope RX10 (audio cleanup & enhancement tool)DJI Osmo Pocket 3 (compact gimbal camera for video shooting)David Sparks (MacSparky) – Focus Modes & Productivity ExpertCGP Grey (YouTube Creator & Podcast Host, known for productivity & focus mode setups)Streamlined Feedback (Submit podcast & automation questions)Unstuck Sessions (1-on-1 coaching to get past business roadblocks)Want my Shortcuts and 40 more automations? Check out My Automations DatabaseSend Feedback: https://streamlinedfeedback.com ★ Support this podcast ★

    38 min
  6. An Introduction to Apple’s Shortcuts with Stephen Robles

    FEB 24

    An Introduction to Apple’s Shortcuts with Stephen Robles

    I’ve been talking a lot about automation this year, and one tool that keeps coming up is Apple’s Shortcuts app. So I brought in Stephen Robles, a YouTuber and podcaster who’s been using Shortcuts since it was called Workflows before Apple bought it. We get into what Shortcuts actually does, and how you can use it to automate repetitive tasks, eliminate friction, and make your iPhone way more useful. Stephen also shares some incredible automation ideas, from formatting podcast show notes to controlling smart home devices. If you’ve ever thought, I wish my phone just did this for me, there’s a good chance Shortcuts can make that happen. For all of the links mentioned in this episode, go to https://streamlined.fm/462 Top Takeaways Shortcuts can automate almost anything. Whether it’s formatting text, logging data, or running workflows with a tap, it’s a game-changer.The Action Button takes it further. You can assign multiple shortcuts to one button press, making it even more versatile.Home automation can be super smart. Stephen shares how his smart shades close when he turns on the bathroom fan and how his patio fans activate when it gets hot.Show Notes Stephen’s YouTube Channel (Shortcuts Playlist)Stephen’s Shortcuts CommunityApple Shortcuts AppPushcut (for running Shortcuts automatically)Toolbox Pro (adds more actions to Shortcuts)Actions (another Shortcuts-enhancing app)Lutron Smart SwitchesSend Feedback: https://streamlinedfeedback.com ★ Support this podcast ★

    33 min
  7. Being a Solopreneur Mom vs. a Solopreneur Dad with Leah Remillet

    FEB 19

    Being a Solopreneur Mom vs. a Solopreneur Dad with Leah Remillet

    Leah and I might be in different stages of parenting, but we have very similar situations — 3 kids, running a business, spouse who also works. So in part 2 of our interview, we jump into the societal expectations of moms and dads, discussing the stark differences in how each is perceived. Leah shares how she navigated running a business while being a hands-on mom and the challenges of unspoken gender roles in parenting. We also discuss our own anxiety with bringing kids up today vs. when we were kids — and how we’re trying to fix it. Top Takeaways Moms Face More Pressure to “Do It All” – The expectation is still that moms handle home responsibilities, even when they work full-time.Balance Looks Different at Different Stages – Leah’s balance shifted as her kids grew older, and Joe’s approach has to be different with younger kids.Perfection is the Enemy of Good Parenting – It’s okay to not have Pinterest-perfect parties or homemade treats. Focus on being present instead.Show Notes Listen to Part 1Leah RemilletBalancing Busy PodcastMy 2025 Yearly ThemeThe Brick DeviceThe Anxious GenerationWhy Over-Parenting Is Creating Anxiety—and What to Do Instead with Dr. Camillo OrtizSend feedback at https://streamlinedfeedback.com ★ Support this podcast ★

    27 min
  8. Does Work-Life Balance Exist? With Leah Remillet

    FEB 17

    Does Work-Life Balance Exist? With Leah Remillet

    Work-Life Balance is a myth! Or is it? In today’s conversation with Leah Remillet, we talk all about our goal as solopreneur parents to have everything – as in “AND,” not “OR.” Leah emphasizes that balance isn’t about equal time for everything but about feeling good in YOUR core areas of life. She explains her framework for achieving work-life balance through priorities, presence, and purpose and offers practical strategies like setting boundaries, system stacking, and discipline to maintain balance. Top Takeaways Set Boundaries with Your Work – Create office hours, shut down your computer, or build whatever boundaries you need to to make that mental shift.Perfection is a Myth – Instead of focusing on what’s going wrong, focus on the “bright spots” where things go well and build from there.System Stacking is Key – Small, intentional habits (like meal prepping, scheduling breaks, and using alarms) create long-term balance.Show Notes Leah Remillet Balancing Busy PodcastMy 2025 Yearly ThemeThe Brick DeviceThe Anxious GenerationWhy Over-Parenting Is Creating Anxiety—and What to Do Instead with Dr. Camillo OrtizSend feedback at https://streamlinedfeedback.com  ★ Support this podcast ★

    44 min
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About

You didn’t start your business to work 24/7—you started it for freedom. But between endless tasks, client work, and content creation, it feels like you’re drowning. Streamlined Solopreneur helps you save time, simplify your systems, and automate your business so you can finally step back and focus on what truly matters—whether that’s growing your income, spending more time with your family, or just watching a movie in the middle of the day. Join me, Joe Casabona, as I share actionable strategies, automation tips, and gear recommendations to reduce friction and help you build a spacious business that gives you the life you want.

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