1 hr 14 min
Streams of Income with Mutsai Musa The Point Black Podcast
-
- Music
Mutsai Musa has been running the creative incubator, Quiet Riot Media for 15 years. Quiet Riot Media has consulted for both international artists and large entertainment companies on intellectual property and copyright management, paying attention to protecting income streams and generating long-term revenue for creative projects. Recent clients include Apple Music Africa, Universal Music Publishing Group Africa, Sony Music Africa, Interscope Records (USA), Platoon Africa, LVRN Records (USA).
In our chat with Mutsai, we discussed the various ways Zimbabwean artists can earn revenue as artists and what they can do to increase their earning potential.
Summary of Earning Channels
1. Mechanical Royalties (Sales)
2. Publishing Royalties
3. Merchandise
4. Live Show Income
Workshop Summary
4:35 How artists can be considered for Digital Service Provider Playlists
Playlisting is the new radio and is a key part of getting your music discovered
Your distributor plays a key part in getting playlisting
Use UGC social media content platforms to promote your work
Make sure your song is on radio
10:04 How to pitch yourself and your music
Have an EPK and marketing plan ready before you release a song
That EPK should clearly state your DNA as an artist in 1 page
WHO you are. WHERE you are going. WHAT information and data about you is available.
13:25 How to pitch yourself to festivals
14:11 The types of revenue available to artists
Maximise show revenue when it is available
Look into publishing as early as possible
23:11 How revenue is generated
26:06 The importance of working with others and building a team
“Working alone is not beneficial. Would you rather have 100% of $10 or 50% of $100”
Learn the fundamentals of the business
34:10 How to approach brand endorsements
To get a brand endorsement you have to add value to the brand in question
Brand endorsements are not a viable source of long-term revenue because brands are in business to sell products and not support artists
37:32 How to prepare your brand to become one that earns revenue
Make yourself and your music easy to find. (Search Engine Optimisation)
Website, Biography and press pics
Market and promote yourself
41:30 The questions you need to ask a potential partner before you work with them
Who have you worked with before?
What do you know about the following;
Distribution
Publishing
Sync Licensing
Marketing
Artist Management
43:40 How to prepare marketing and promotion budgets
49:50 TikTok presents the biggest opportunity for artists
For reference here is the video from VOX that tracks the importance of TikTok
Mutsai Musa has been running the creative incubator, Quiet Riot Media for 15 years. Quiet Riot Media has consulted for both international artists and large entertainment companies on intellectual property and copyright management, paying attention to protecting income streams and generating long-term revenue for creative projects. Recent clients include Apple Music Africa, Universal Music Publishing Group Africa, Sony Music Africa, Interscope Records (USA), Platoon Africa, LVRN Records (USA).
In our chat with Mutsai, we discussed the various ways Zimbabwean artists can earn revenue as artists and what they can do to increase their earning potential.
Summary of Earning Channels
1. Mechanical Royalties (Sales)
2. Publishing Royalties
3. Merchandise
4. Live Show Income
Workshop Summary
4:35 How artists can be considered for Digital Service Provider Playlists
Playlisting is the new radio and is a key part of getting your music discovered
Your distributor plays a key part in getting playlisting
Use UGC social media content platforms to promote your work
Make sure your song is on radio
10:04 How to pitch yourself and your music
Have an EPK and marketing plan ready before you release a song
That EPK should clearly state your DNA as an artist in 1 page
WHO you are. WHERE you are going. WHAT information and data about you is available.
13:25 How to pitch yourself to festivals
14:11 The types of revenue available to artists
Maximise show revenue when it is available
Look into publishing as early as possible
23:11 How revenue is generated
26:06 The importance of working with others and building a team
“Working alone is not beneficial. Would you rather have 100% of $10 or 50% of $100”
Learn the fundamentals of the business
34:10 How to approach brand endorsements
To get a brand endorsement you have to add value to the brand in question
Brand endorsements are not a viable source of long-term revenue because brands are in business to sell products and not support artists
37:32 How to prepare your brand to become one that earns revenue
Make yourself and your music easy to find. (Search Engine Optimisation)
Website, Biography and press pics
Market and promote yourself
41:30 The questions you need to ask a potential partner before you work with them
Who have you worked with before?
What do you know about the following;
Distribution
Publishing
Sync Licensing
Marketing
Artist Management
43:40 How to prepare marketing and promotion budgets
49:50 TikTok presents the biggest opportunity for artists
For reference here is the video from VOX that tracks the importance of TikTok
1 hr 14 min