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Will casual sports fans tune into the Summer Olympics in Paris this summer? Will TV advertising’s traditional upfront sales protocol endure? And why does NBCUniversal see itself increasingly becoming a technology company? Mark Marshall, NBCUniversal’s chairman of global advertising and partnerships, details how the company is bringing linear and streaming ad sales efforts together in groundbreaking ways and why it will make Olympics content available for programmatic sales for the first time.
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With a new single out from her forthcoming album, a book partly about her own life just optioned for a docuseries and a new baby daughter to parent, Paris Hilton is plenty busy. But she's also nearly three years into launching her own company, 11:11 Media, along with co-founder Bruce Gersh, who serves as president and COO. They stopped by Variety's Entertainment Marketing Summit last week to talk about juggling it all.
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As cryptocurrency markets rebound and slowly but surely become more mainstream, two experts discuss the potential for blockchain tech to be embraced by entertainment dealmakers as an antidote to the age-old problems of Hollywood accounting. Tarun Chitra, founder and CEO of research and advisory firm Gauntlet and co-host of “The Chopping Block” podcast, and Duke University professor Lee Reiners bring vastly different perspectives to this question. 
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As its success with the "Scream" franchise can attest, Project X Entertainment knows its way around the horror genre. But now the indie production outfit is back in theaters with untested IP in the form of "Abigail." Nevertheless, Project X principal William Sherak is confident lightning will strike twice.
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Think the market for adult-focused specialty films is dead? Peter Kujawski, chairman of Focus Features, explains why you’re wrong. As the film industry gathers in Las Vegas this week for CinemaCon, Kujawski talks about the state of moviemaking, exhibition, and walks through key lessons from the strike-challenged 2023 box office (takeaway No. 1 – originality sells). 
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Premiering April 3, the six-part series hosted by futurist Ari Wallach seeks to counter pop culture’s dystopian view of life in the coming centuries with visits to real-world entrepreneurs, inventors, artists and activists who are pursuing hopeful and innovative solutions for a range of social ills.
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