55 min

Structuring the Ideal B2B Marketing Department Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

    • Marketing

B2B success starts with carefully considered organizational design. In this episode, CMOs Kathie Johnson of Talkdesk, Anna Griffin of Smartsheet, and Melanie Marcus of Surescripts discuss how they’ve structured their marketing teams for today and tomorrow, aligning to C-Suite expectations and adapting to both predictable and unexpected change. Tune in to learn how the right B2B marketing structure can align Sales and Marketing, grow revenue, and transform marketing into an integral part of a B2B brand.

B2B success starts with carefully considered organizational design. In this episode, CMOs Kathie Johnson of Talkdesk, Anna Griffin of Smartsheet, and Melanie Marcus of Surescripts discuss how they’ve structured their marketing teams for today and tomorrow, aligning to C-Suite expectations and adapting to both predictable and unexpected change. Tune in to learn how the right B2B marketing structure can align Sales and Marketing, grow revenue, and transform marketing into an integral part of a B2B brand.

55 min