Student Housing Marketing Podcast Matt Pavlick

Sarah Maxson, New Development Specialist at CA Ventures, joins host Matt Pavlick to discuss everything you need to know to successfully lease up a student housing new development. Sarah dives into market research, timing, building a winning leasing team and discovering/building the perfect leasing office. We also chat about her college experience and how being a Division 1 athlete shaped her into the successful person she is today.

Rachel Notowich, Director of Marketing & Communications at GMH Communities, joins host Matt Pavlick to discuss the integral components of a successful student housing digital marketing program. This insightful episode is loaded with tips for planning, messaging, paid advertising, influencer collaborations, measuring results, team/agency communication and more.

**Flash Episode** (12 mins) Matt Pavlick breaks down TikTok's newest ad updates to help student housing marketers decide whether to invest or not invest in TikTok ads for the 2023 fall leasing season. Some updates are big wins and others are setbacks. Listen now.

SHMP: www.shmpodcast.com
GRO: www.gromarketing.com/student-housing
Matt Pavlick LinkedIn: https://www.linkedin.com/in/mattpavlick/

We're just DAYS away from Google's massive shift from Universal Analytics to GA4, a change carrying enormous implications for student housing websites. It will fundamentally reshape how student housing marketers gather and interpret website data. Is your team ready for the big change? Justin Widmayer, the SVP of Agency Operations at GRO, joins the podcast to share all the major updates to GA4 student housing marketers should be aware of and provide actionable advice on preparing for the upcoming switch. This episode is a must-listen! Enjoy!

https://www.shmpodcast.com
Matt LinkedIn: https://www.linkedin.com/in/mattpavlick/
GRO: https://www.gromarketing.com
Justin LinkedIn: https://www.linkedin.com/in/justinwidmayer/

Delany Duke, Director of Digital Services at Landmark Properties, has become a trailblazer in the student housing sector by mastering the art of social media. Delany recounts how a Facebook advertisement ignited her passion for the industry and discusses how to craft a compelling, impactful, and authentic social media content strategy. In this thought-provoking episode, Delany delves into the nuances of user-generated content (UGC), employee-generated content (EGC), post scheduling, themes, and the TikTok algorithm.

**Flash Episode - Only 14 Minutes!** Student Housing Communities all over the country are getting the green light to spend more marketing dollars to make that extra push to reach 100% or catch up to the market. Host Matt Pavlick shares his opinions on where you and your teams should invest your new marketing dollars.