13 episodes

Hear from the most influential leaders in the student housing marketing game as they share their insights, ideas, and stories on how to win and retain students. Hosted by Matt Pavlick.

Student Housing Marketing Podcast Matt Pavlick

    • Business
    • 5.0 • 13 Ratings

Listen on Apple Podcasts
Requires macOS 11.4 or higher

Hear from the most influential leaders in the student housing marketing game as they share their insights, ideas, and stories on how to win and retain students. Hosted by Matt Pavlick.

Listen on Apple Podcasts
Requires macOS 11.4 or higher

    EP 12: Sarah Maxson - How To Successfully Lease Up A Student Housing New Development

    EP 12: Sarah Maxson - How To Successfully Lease Up A Student Housing New Development

    Sarah Maxson, New Development Specialist at CA Ventures, joins host Matt Pavlick to discuss everything you need to know to successfully lease up a student housing new development. Sarah dives into market research, timing, building a winning leasing team and discovering/building the perfect leasing office. We also chat about her college experience and how being a Division 1 athlete shaped her into the successful person she is today.

    EP 11: Rachel Notowich - Key Components of a Successful Student Housing Digital Marketing Program

    EP 11: Rachel Notowich - Key Components of a Successful Student Housing Digital Marketing Program

    Rachel Notowich, Director of Marketing & Communications at GMH Communities, joins host Matt Pavlick to discuss the integral components of a successful student housing digital marketing program. This insightful episode is loaded with tips for planning, messaging, paid advertising, influencer collaborations, measuring results, team/agency communication and more.

    EP 10: TikTok Advertising Updates for Student Housing

    EP 10: TikTok Advertising Updates for Student Housing

    **Flash Episode** (12 mins) Matt Pavlick breaks down TikTok's newest ad updates to help student housing marketers decide whether to invest or not invest in TikTok ads for the 2023 fall leasing season. Some updates are big wins and others are setbacks. Listen now.

    SHMP: www.shmpodcast.com
    GRO: www.gromarketing.com/student-housing
    Matt Pavlick LinkedIn: https://www.linkedin.com/in/mattpavlick/

    EP 09: Everything You Need To Know About GA4

    EP 09: Everything You Need To Know About GA4

    We're just DAYS away from Google's massive shift from Universal Analytics to GA4, a change carrying enormous implications for student housing websites. It will fundamentally reshape how student housing marketers gather and interpret website data. Is your team ready for the big change? Justin Widmayer, the SVP of Agency Operations at GRO, joins the podcast to share all the major updates to GA4 student housing marketers should be aware of and provide actionable advice on preparing for the upcoming switch. This episode is a must-listen! Enjoy!

    https://www.shmpodcast.com
    Matt LinkedIn: https://www.linkedin.com/in/mattpavlick/
    GRO: https://www.gromarketing.com
    Justin LinkedIn: https://www.linkedin.com/in/justinwidmayer/

    EP 08: Delany Duke - Landmark Properties

    EP 08: Delany Duke - Landmark Properties

    Delany Duke, Director of Digital Services at Landmark Properties, has become a trailblazer in the student housing sector by mastering the art of social media. Delany recounts how a Facebook advertisement ignited her passion for the industry and discusses how to craft a compelling, impactful, and authentic social media content strategy. In this thought-provoking episode, Delany delves into the nuances of user-generated content (UGC), employee-generated content (EGC), post scheduling, themes, and the TikTok algorithm.

    EP 07: Increased Marketing Budgets and Where To Invest Your Extra Ad Dollars

    EP 07: Increased Marketing Budgets and Where To Invest Your Extra Ad Dollars

    **Flash Episode - Only 14 Minutes!** Student Housing Communities all over the country are getting the green light to spend more marketing dollars to make that extra push to reach 100% or catch up to the market. Host Matt Pavlick shares his opinions on where you and your teams should invest your new marketing dollars.

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

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