Studio CMO features real-life conversations around the marketing issues B2B tech leaders care about the most. Hosted by John Farkas, CEO of Golden Spiral, and co-hosted by Angus Nelson and Mark Whitlock, this 30-minute weekly podcast showcases interviews with CMOs and executives from fintech, healthtech, cybersecurity, business intelligence, and other B2B tech industries.
026 The No. 1 Factor in B2B Influencer Marketing
Who is your brand's most powerful voice? Outside influencers have more sway than official spokespeople. SAP's Ursula Ringham and Rachel Miller discuss.
Strategies to Build an Account-Based Marketing Model
Jennifer Pockell Dimas, CMO of Gigster, discusses account-based marketing, the distributed workforce, and how marketing and sales work best together.
Five Drivers of Customer Experience
Mary Drumond, CMO of Worthix and host of Voices of CX podcast, outlines the five drivers of CX and the difference between frequency and impact of customer comments.
How CMOs Maintain Relevancy with Mark Donnigan
Marketing & Business Growth Consultant Mark Donnigan joins us on Studio CMO to talk about how marketing can (and why it should) work cross-functionally between sales and product.
Improving Live Events When You Take Them Virtual
Could the virtual substitutes for live events be even better for your business? SAP's influencer marketing experts take us backstage at Sapphire 2020.
Strategy, Clarity, and Content with Neal Conlon
Cybersecurity marketing & communications expert Neal Conlon dives into the problems with strategy, how to gain clarity, and the necessity of content.
Customer ReviewsSee All
Looking forward to hearing more!
Smart and Aproachable
These folks are crafting great conversations and good production around relevant topics. Love the variety and little bits of personality thrown in to keep it real. I highly recommend!
Three hosts? Great energy. It works.
Good stories. Good insight. Fun to listen to. Can’t wait to hear more.