28 episodes

Studio CMO features real-life conversations around the marketing issues B2B tech leaders care about the most. Hosted by John Farkas, CEO of Golden Spiral, and co-hosted by Angus Nelson and Mark Whitlock, this 30-minute weekly podcast showcases interviews with CMOs and executives from fintech, healthtech, cybersecurity, business intelligence, and other B2B tech industries.

Studio CMO Golden Spiral, Shaping Technology Marketing

    • Marketing
    • 5.0 • 9 Ratings

Studio CMO features real-life conversations around the marketing issues B2B tech leaders care about the most. Hosted by John Farkas, CEO of Golden Spiral, and co-hosted by Angus Nelson and Mark Whitlock, this 30-minute weekly podcast showcases interviews with CMOs and executives from fintech, healthtech, cybersecurity, business intelligence, and other B2B tech industries.

    026 The No. 1 Factor in B2B Influencer Marketing

    026 The No. 1 Factor in B2B Influencer Marketing

    Who is your brand's most powerful voice? Outside influencers have more sway than official spokespeople. SAP's Ursula Ringham and Rachel Miller discuss.

    • 27 min
    Strategies to Build an Account-Based Marketing Model

    Strategies to Build an Account-Based Marketing Model

    Jennifer Pockell Dimas, CMO of Gigster, discusses account-based marketing, the distributed workforce, and how marketing and sales work best together.

    • 36 min
    Five Drivers of Customer Experience

    Five Drivers of Customer Experience

    Mary Drumond, CMO of Worthix and host of Voices of CX podcast, outlines the five drivers of CX and the difference between frequency and impact of customer comments.

    • 49 min
    How CMOs Maintain Relevancy with Mark Donnigan

    How CMOs Maintain Relevancy with Mark Donnigan

    Marketing & Business Growth Consultant Mark Donnigan joins us on Studio CMO to talk about how marketing can (and why it should) work cross-functionally between sales and product.

    • 38 min
    Improving Live Events When You Take Them Virtual

    Improving Live Events When You Take Them Virtual

    Could the virtual substitutes for live events be even better for your business? SAP's influencer marketing experts take us backstage at Sapphire 2020.

    • 32 min
    Strategy, Clarity, and Content with Neal Conlon

    Strategy, Clarity, and Content with Neal Conlon

    Cybersecurity marketing & communications expert Neal Conlon dives into the problems with strategy, how to gain clarity, and the necessity of content.

    • 33 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

MrsNelson1976 ,

Great content

Looking forward to hearing more!

angusnelson.com ,

Smart and Aproachable

These folks are crafting great conversations and good production around relevant topics. Love the variety and little bits of personality thrown in to keep it real. I highly recommend!

Markonthedoor ,

Three hosts? Great energy. It works.

Good stories. Good insight. Fun to listen to. Can’t wait to hear more.

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