We are Catalina Zbar and Nicole D’Andrea: MINDBODY-Certified Business Consultants on a mission to help leaders in the wellness industry thrive. We’ll chat about all things strategy, marketing, money, and mindset so you can build the business of your dreams AND have fun along the way.
Building Community for Retention
Building a strong community has a direct impact on client retention, one of the biggest challenges studio owners face. In this week’s episode, Cat & Nicole dive into what this means exactly and a few ways in which studio owners can build community to help increase retention for both newer and more seasoned members alike. In case you’re wondering, we refer to both virtual and brick-and-mortar businesses.
The Power of Community
In this episode, we welcome FitGrid’s Founder and CEO, Ntiedo Etuk. Nt has led the creation of an online platform that focuses solely on building community. Together we dive into how the emphasis on communication and connectivity helps studios and fitness communities increase and strengthen the connections between their members to better drive retention and sales. With a presence in over 27 countries, Nt and his team have definitely figured it out.
Feminine Innovation with Laura Munkholm
Cat & Nicole welcome powerhouse Laura Munkholm of Walla to the podcast. Walla is an upcoming yoga and fitness studio management software for virtual, livestream and in-person studios that is bound to transform the landscape as we know it. We talk to Laura about what it’s like to be a female entrepreneur in the fit-tech space, how she and her team have tackled this massive undertaking and how the software intends to solve for what until now has been a huge gap in the industry. Thanks Laura!
Lessons from a #bossmom with Maria McBride
In today’s episode, we dive into what “mom strength” is all about. With a thriving studio of 10+ years and 3 kids under her belt, Maria from Hometown Sweat understands the importance of delegating and prioritizing when running her business. This episode is full of gems for anyone interested in taking back control of their time while their business runs as smooth as a baby’s bottom.
The Power of Your Story
You've probably heard that "storytelling" is a powerful marketing strategy, but what does that even mean? In this episode, Cat & Nicole chat about how to use personal, compelling story in your messaging to build an emotional connection with your customers. This will help you build the ever-important "know, like and trust" factor so that prospects become customers and customers become raving fans.
E-mail is (not) Dead with Barton Haddad
Cat & Nicole welcome Barton from Brandbot and together they dive into the depths of the e-mail and texting world to understand why ignoring this aspect of your marketing strategy could be seriously detrimental to the success of your business. We talk about engagement, building community, and the secret to landing more sales.