Style Guides: Well, One Of Us Is Going To Have To Change‪.‬ Nick & Jené

A follow up to our Deep Dive Into Licensing video. 

So you land a deal with an IP holder to make licensed goods, amazing! But now what? Well, they will give you a style guide and want to see some rough concepts for the collection. 



But what is a style guide, how do I use it, and what do I do if I don’t want to use it?



This video jumps right into those questions!



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_____________More from us____________

License to License: A deep dive on consumer products licensing: https://www.youtube.com/watch?v=EO8LP9Y8kKc

Marketing in this Market: Jené's deep dive into the three marketing trends to implement in 2023: https://www.youtube.com/watch?v=z2r-1ttGRDw

Brand Extensions: A Horizontal Vertical: https://www.youtube.com/watch?v=WUcqD1h3tjY




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