42 min

Taking a Fitness App to Y Combinator and Beyond — Jake Mor, FitnessAI Sub Club by RevenueCat

    • Technology

This week, David and Jacob caught up with Jake Mor to find out how he navigated the process of building a subscription app from the ground up. Jake is the founder of FitnessAI, an app that builds personalized weight lifting plans to help people achieve their goals without having to hire a personal trainer.


In this episode, you’ll hear about:


(4:38) Jake’s first accelerator experience; co-founding Shopturn and going through Techstars.
(8:44) The fitness app opportunity: market size, structured data, and machine learning.
(13:20) Pricing experiments; users are willing to pay more than you think.
(18:53) Scaling ad spend; what Jake learned from his first $20k.
(19:02) The importance of mentorship; Bryan Welfel; JSwipe; The Beard Club.
(22:15) Pro tip: Put your ad spend on a credit card to sync up with Apple’s payment schedule. (But be very careful to manage your debt!)

This week, David and Jacob caught up with Jake Mor to find out how he navigated the process of building a subscription app from the ground up. Jake is the founder of FitnessAI, an app that builds personalized weight lifting plans to help people achieve their goals without having to hire a personal trainer.


In this episode, you’ll hear about:


(4:38) Jake’s first accelerator experience; co-founding Shopturn and going through Techstars.
(8:44) The fitness app opportunity: market size, structured data, and machine learning.
(13:20) Pricing experiments; users are willing to pay more than you think.
(18:53) Scaling ad spend; what Jake learned from his first $20k.
(19:02) The importance of mentorship; Bryan Welfel; JSwipe; The Beard Club.
(22:15) Pro tip: Put your ad spend on a credit card to sync up with Apple’s payment schedule. (But be very careful to manage your debt!)

42 min

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