In the only podcast dedicated to the ‘Subscription Economy’, hosts Tom Krackeler and Rachel English talk to innovators, entrepreneurs, and analysts about the business shift towards recurring revenue.
(Customer Success Radio is now Subscribed podcast).
Google Cloud’s Wayne McCulloch on The Subscriber Experience & 7 Pillars of Customer Success
Wayne McCulloch, author of The Seven Pillars of Customer Success, has more than 25 years experience in the software industry educating companies on the building blocks for Customer Success. He is a two time Chief Customer Officer, and ran global customer education services at HPE, IBM and Salesforce, and now he’s the Global Head of Customer Success at Google Cloud. Tune in to hear how customer success strategy, framework and metrics need to adapt in the Subscription Economy.
Pricing and Selling Value with Marco Bertini, Harvard and Esade Professor
Marco Bertini is rewriting the rules of commerce. Instead of selling the “means” (products and services), he believes companies should adopt innovative revenue models to pursue the “ends” (actual outcomes). The key: reflect the value that customers actually derive from their purchases and ditch all revenue models anchored on the ownership of products. Marco Bertini is a professor of marketing at Esade and a visiting professor at the Harvard Business School.
SaaS Growth Advisor Georgiana Laudi on Customer-led Growth
Georgiana Laudi is a SaaS growth advisor and marketing executive. She’s a strategic advisor at Elevate where she helps high-growth SaaS companies scale, and the co-founder of Forget the Funnel which helps SaaS marketing and growth leaders build customer-led strategies that result in revenue-generating outcomes.
We talk to Georgiana on what constitutes customer-led growth and the mindset shift required from subscription business leaders to operationalize it.
Activate’s Michael Wolf on the future of Media & Technology
Michael Wolf is the Co-founder and CEO of Activate, the leading strategy and technology consulting firm for media, technology, and entertainment companies worldwide.
We talk to Michael about Activate’s research on the impact of Covid-19 on media and technology businesses. We dig into the recently released Technology & Media Outlook 2021 report and the Rewire to Restart report which came out over the summer.
For more, check out www.zuora.com/podcast
BCG's John Pineda on Subscription Pricing Strategies
John Pineda is Partner-Director at the Boston Consulting Group. He’s a core member of BCG's Technology, Media, and Telecom as well as Marketing, Sales, and Pricing practices. John is an expert in pricing model transformation and monetization of digital platforms.
We talk to John about pricing strategies for the Covid era, challenges faced by technology companies, and subscription growth levers. And we also try to find out if the list price is really extinct!
Ken Doctor on COVID-19's Impact on Publishing
Ken Doctor is a writer, analyst, and consultant in the news media industry. He is the author of Newsonomics: Twelve New Trends That Will Shape the News You Get, and he writes a popular weekly column called “Newsonomics Of” for the Nieman Journalism Lab.
We talk to Ken about the impact of COVID-19 on publishing, the balance between advertising and subscriptions, and the path to more sustainable business models.
Great podcast and high quality production
I enjoy listening to these episodes on my commute. It’s the perfect length and I always walk away with a few solid nuggets to take away and implement. Rachel and Tom have a nice dynamic and all of the guests have been top notch. I’d recommend this to anyone who interfaces with customers or for anyone who works at a customer success driven company.
Listened to one episode and it sounds like they are talking in a tunnel. Very weird. Probably won’t listen again.
High Quality Podcast on Customer Success
I find this podcast to be a high quality show on the emerging space of customer success. Tom and Rachel are very good hosts and moderators. The topics have been very relevant to me in my training and customer success roles. And I find the shows to be entertaining and educational.