12 episodes

Subsector Signals is all about becoming a digital business. It's designed to help smaller companies rather than global enterprises. That's because, frankly, it's much easier for a small organisation to become a digital business. Small companies can make decisions and take action much faster than their larger competitors. So, if you're a solopreneur, micro-business, or run a company with fewer than 200 staff, this is for you.

You'll learn: the benefits of becoming a digital business; how automation can give you more hours in the day; how to collaborate remotely; how to expand your business; how to make the most of data; reduce stress; get an edge over your competition; and much more...

I share what I've learned over the last 30 years so you don't have to make the same mistakes I have. There are also interviews with industry leaders and people just starting their digital adventure.

I started helping companies to become digital businesses back in the early 90s when the web was still new. Since then I've helped some of the best-known organisations in the world. Now I'm sharing my thoughts and what I've learned with people like you.

And because I'm a massive geek, I'll be looking at a range of digital services to help you make informed decisions about what to do next.

So, if you're interested in becoming a digital business, subscribe to Subsector Signals wherever you get your podcasts or get the newsletter at https://subsector.co

Subsector Signals Subsector

    • Business

Subsector Signals is all about becoming a digital business. It's designed to help smaller companies rather than global enterprises. That's because, frankly, it's much easier for a small organisation to become a digital business. Small companies can make decisions and take action much faster than their larger competitors. So, if you're a solopreneur, micro-business, or run a company with fewer than 200 staff, this is for you.

You'll learn: the benefits of becoming a digital business; how automation can give you more hours in the day; how to collaborate remotely; how to expand your business; how to make the most of data; reduce stress; get an edge over your competition; and much more...

I share what I've learned over the last 30 years so you don't have to make the same mistakes I have. There are also interviews with industry leaders and people just starting their digital adventure.

I started helping companies to become digital businesses back in the early 90s when the web was still new. Since then I've helped some of the best-known organisations in the world. Now I'm sharing my thoughts and what I've learned with people like you.

And because I'm a massive geek, I'll be looking at a range of digital services to help you make informed decisions about what to do next.

So, if you're interested in becoming a digital business, subscribe to Subsector Signals wherever you get your podcasts or get the newsletter at https://subsector.co

    Coping With Apocalypse Fatigue

    Coping With Apocalypse Fatigue

    Show notes are here: https://subsector.co/coping-with-apocalypse-fatigue/ (https://subsector.co/coping-with-apocalypse-fatigue/)

    • 5 min
    What Should You Automate?

    What Should You Automate?

    Show notes are available at https://subsector.co/what-should-you-automate/ (https://subsector.co/what-should-you-automate/)

    • 4 min
    Digital Operations on a Budget

    Digital Operations on a Budget

    Show notes available at https://subsector.co/digital-operations-on-a-budget/ (https://subsector.co/digital-operations-on-a-budget/)

    • 7 min
    Free CRM systems for small businesses

    Free CRM systems for small businesses

    I’m often asked whether there are any good, free CRM systems for small businesses. Yes, there are, but you get what you (don’t) pay for and each works better for a slightly different use case.
    Here are the free CRM resources mentioned in this episode.
    https://www.airtable.com/templates/search?q=crm (Airtable CRM templates)
    https://coda.io/gallery/search?q=crm (Coda CRM templates)
    https://www.zoho.com/crm/free-crm.html?source_from=ft (Zoho free forever version)
    https://www.engagebay.com/products/crm (EngageBay free version)
    https://www.hubspot.com/products/crm-b (HubSpot free version)
    https://get.capsulenow.io/subsector (Capsule free version)

    And here are the other useful links:
    https://stagetimer.io/ (Stagetimer)
    https://mxtoolbox.com/ (MX Toolbox)
    https://www.youtube.com/watch?v=8qr03ZqtjuU (ConvertKit Automation)

    • 7 min
    How to predict the future

    How to predict the future

    If you work with technology or have any interest in it at all, you will eventually have to consider The Future. Many times over the years I've been asked variations of what's coming next, how do we prepare for the future, what should our focus be, what do we need to change, and do we have the right skills and partnerships?
    Sources referenced in this recording:
    https://digitaltonto.com/2022/its-time-to-rethink-the-change-gospel/
    https://n2dmethod.com
    https://thevoroscope.com/2017/02/24/the-futures-cone-use-and-history/

    • 5 min
    A Neo-Commonwealth

    A Neo-Commonwealth

    In recent years the Internet has started to seem increasingly centralised, with power and control resting in the hands of a few organisations – corporate and governmental. The notion of a networked commonwealth, where “supreme power is vested in the people” (to use the 17th Century definition), seems slightly quaint and almost absurd. As citizens, we are farmed for our data, often without our consent, as we live our lives. Governments seek increasingly intrusive rights of access to every aspect of our being while corporations harvest our intimate data for their profit. Fictional works like 1984 and V for Vendetta have never seemed so prescient.

    • 5 min

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