97 episodes

Welcome to the Success Beyond the Lens Podcast! My name is Jenn Bays and I am going to be giving you the actionable tips and advice I use, every day, to run my client's businesses.

You can look forward to amazing interviews with marketing experts, Facebook Ad gurus, and awesome professional photographers (as well as many, many more!)

I want you to KNOW that you're running a well-rounded business, so listen in and get ready to learn! Being an amazing photographer is the first step, understanding how to run and market your business is the path to success.

Success Beyond the Lens Podcast Jenn Bays

    • Business
    • 5.0 • 9 Ratings

Welcome to the Success Beyond the Lens Podcast! My name is Jenn Bays and I am going to be giving you the actionable tips and advice I use, every day, to run my client's businesses.

You can look forward to amazing interviews with marketing experts, Facebook Ad gurus, and awesome professional photographers (as well as many, many more!)

I want you to KNOW that you're running a well-rounded business, so listen in and get ready to learn! Being an amazing photographer is the first step, understanding how to run and market your business is the path to success.

    Your System is Only as Good as The Knowledge You Have of It

    Your System is Only as Good as The Knowledge You Have of It

    Hiring an expert to help you with any aspect of your business is great, but only if you too know what it is they’re doing. This is especially true when it comes to the systems and software you’re using in your business. Listen in to learn why your systems are only as good as the knowledge you have of them. 
    I hear this complaint about various software all the time. So and so came in and set everything up but I have no idea how to use it. This is a problem! You should have an idea of how to use the software and use the system that’s been implemented. 
    If you’re setting up your systems yourself, take the time to dig into the resource libraries provided by the platform you’re using. They all have them. Many of them even have weekly webinars and various other ongoing resources you can attend to get better acquainted. 
    If you’re hiring an expert, be sure that they offer you the time to either sit down and show you how to use the platform and system OR that they provide you with videos walking you through various aspects. 
    Hands down, when your system breaks down, it’s almost 99% because of user error. There is usually some small step missed, or button unclicked. If you’ve never spent any time using the platform, you’ll never know when those things are missed. 
    Listen in to hear my tips for testing your systems, troubleshooting, and most importantly making sure you’re able to learn as much about your chosen platform from the expert you’ve chosen to hire. 
    The goal of these systems is to save you time and make you money, and every single one of them will do that for you. IF you take the time to learn how they work and what to do if something goes wrong. 
     
    In This Episode: [02:24] Hiring an expert to get your system up and running is great, as long as you know how to operate it once it’s done.
    [04:15] If you learn by doing, create your lead contact form, fill it out and go through the workflows yourself.
    [07:20] If you learn by watching, the platforms have tons of resources out there to help you.
    [10:19] You need a basic knowledge of how to run your platform so you can be more successful with it.
    [12:56] I recommend spending a few hours running through your systems to see what they look like.
    [15:04] The more time you spend in these systems playing around the better you understand them.
    [15:44] Your homework.
    [19:41] I am so excited about season 4.
     
    Links and Resources: Find Jenn: Success Beyond The Lens
    @successbeyondthelens
    Instagram
    @successbeyondthelenspodcast
    Facebook | Picbabun
    Grab your Boundaries Resources
    Editable Welcome Packet Template
    Pinterest Freebies
     
    Consultation Connection Call

    • 20 min
    How To Write A 20 Minute Newsletter with Liz Wilcox

    How To Write A 20 Minute Newsletter with Liz Wilcox

    Have you ever heard the saying that email is dead or dying? Every couple of years marketing gurus all over the place decide that email is just no longer working. Every couple years those same gurus are proven wrong. Listen as Liz Wilcox not only shares how to write a 20 minute newsletter but why it’s so important you start now. 
    Liz has done it all. In fact, she started her freelancing career on Craigslist of all places and in 2016 she found her way to blogging. What she quickly realized was that email marketing is what truly made her freelancer’s heart happy. 
    Now she helps turn bloggers into business owners by creating personality driven email copy that creates adoring fans and repeat customers. 
    Listen as Liz breaks down her 20 minute newsletter framework and shares exactly how you as a photographer can and should integrate email marketing into your business.
    Want a sneak peak at one myth we’re busting? (It’s not about when you send your newsletter… success is found in the way you handle your introduction in the welcome sequence!) 
    Intrigued? Listen in to hear it all!
     
    In This Episode: [01:30] Welcome to the show, Liz!
    [03:14] How she developed the simple newsletter framework she uses.
    [05:00] The steps in creating the newsletter.
    [08:21] Listen as Liz recaps the three steps to creating a 20 minute newsletter.
    [09:01] “People don’t buy when you are selling, they buy when they are ready.”
    [10:37] How often you should put out a newsletter.
    [14:22] The importance of onboarding and getting clients your email welcome sequence.
    [16:38] Think about what your vision is for your clients, what do you want them to get out of the photos.
    [18:10] Share your values in your onboarding emails.
    [22:36] Questions you should ask yourself when writing emails and newsletters.
    [23:45] Where you can get her free email welcome sequence and newsletter examples.
    [25:15] What is a welcome sequence?
    [31:13] Her favorite business tools are Ecamm Live and Giphy.com.
    [33:59] She shares her favorite quotes.
    [35:45] We talk about where we would go and what we would drink if I went to Destin, Florida.
    [37:52] Find out where to hang out with Liz.
     
    Links and Resources:  
    Find Liz: Liz Wilcox
    Instagram | Facebook
     
    Find Jenn: Success Beyond The Lens
    @successbeyondthelens
    Instagram
    @successbeyondthelenspodcast
    Facebook | Picbabun
    Grab your Boundaries Resources
    Editable Welcome Packet Template
    Pinterest Freebies
     
    Consultation Connection Call

    • 39 min
    Hiring Isn't A Magic Bullet with Julie Calcote

    Hiring Isn't A Magic Bullet with Julie Calcote

    As your business grows, you may wonder, “Is now the time to hire?” Here to help answer that question is Julie Calcote. Julie is an online business manager for creatives with a specialty in helping business owners make fantastic hiring decisions. Hiring however, is not a magic bullet and Julie’s here to tell us why. 
    First things first, do you know where you spend your time? Not just your time working, but your time period. If you’re sitting there trying to piece together the last couple of hours of your day, then you need to do a time study. (Julie has some amazing resources for that here!) 
    Once you know where you’re spending your time, you’ll have a better idea of where you should start the hiring process. Interestingly enough, rarely is the first “right” hire someone for your business. 
    As busy moms and business owners, the first “right” hire is someone to help us manage some part of our household tasks. You’ll find out your first right hire completing the time study. 
    But what’s next? You can’t just hire someone and then leave them to their own devices. You need to know what specifically you’re hiring them for and then provide them with the tools they’ll need to succeed. 
    Listen as Julie shares her tips for creating SOPs before you ever need them, ways to manage your expectations when you finally do hire someone for your business, and what you should look for as you begin the process for hiring. 
    This conversation was truly magical and filled with some amazing advice for anyone looking to hire in their business. If that’s you, take a listen before you start the process.
     
    In This Episode: [02:02] Welcome to the show, Julie!
    [04:26] Why hiring isn’t a magic bullet.
    [07:31] She encourages people to write down processes, and how to look at the big picture.
    [11:20] Julie shares how valuable it is to have videos of the processes you have set up.
    [14:36] Learn the importance of having someone on your team that looks at things differently than you do.
    [19:00] Listen as Julie discusses doing a time study that will allow you to figure out where in business and life it is that you need help.
    [22:31] Tools you can use for the time study.
    [23:41] Where she looks to hire someone.
    [27:04] The best way to determine a fair rate for hiring.
    [30:32] Tips for hiring successfully.
    [31:38] Her favorite business tool is FG Funnels.
    [32:46] She recites her favorite quote.
    [33:36] We talk about where we would go in Anchorage to get a drink.
     
    Links and Resources: Find Julie: Julie Calcote
    The Dreamer’s Manual Podcast
    Free Training
    Facebook | Instagram
     
    Find Jenn: Success Beyond The Lens
    @successbeyondthelens
    Instagram
    @successbeyondthelenspodcast
    Facebook | Picbabun
    Grab your Boundaries Resources
    Editable Welcome Packet Template
    Pinterest Freebies
     
    Consultation Connection Call

    • 35 min
    How To Incorporate Your Branding In Your Systems

    How To Incorporate Your Branding In Your Systems

    I cannot say it enough, your brand is the key to attracting the clients you WANT to work with. But it doesn’t stop at your website and social media. All of the systems you use in your business need to present the same energy and experience. Listen in to learn how to incorporate your branding into your systems!
    Okay, let’s make up a brand right fast so I can better explain this concept. Imagine that you are an adventurous wedding photographer who loves to shoot in out of the way places for people dead set on an unconventional wedding. 
    All of your social media posts are fun, energetic, and capture the essence of the clients you want to attract and they all lead back to your website. You don’t want your website to then reflect a super formal, black tie affair type brand. It needs to be fun and energetic, just like your social media posts. 
    Let’s take that one step further. So you’ve got these beautiful social posts, leading to a really fun website, and your ideal client decides to fill out your contact form. What does the email say that they receive once they’ve filled it out? 
    I’m going to assume (because if you’re listening then you KNOW that an email needs to go out) that an email is in fact set to go out to anyone who fills out your form. While a super short email that lets your ideal client know that you’ve received their inquiry and will get back to them soon is sufficient, it’s not furthering their experience.
    That email should be just as energetic and informative as all the other touch points they’ve seen so far. 
    Want to learn more? Listen in to hear all of my tips for making sure your systems are just as branded as your social media and website and why it’s so important. 
     
    In This Episode: [01:29] I’m talking about the different systems in your business.
    [02:29] When someone visits your social media pages you should show them the same person that is presented in your website.
    [04:30] Consistency throughout your systems is key.
    [06:02] Your branding will attract the clients you want but it will also repel the clients you don’t.
    [08:10] Make sure the backend of your business is as branded and fluid as the front end.
    [10:28] When someone inquires, make sure you give them something back.
    [12:37] The more your branding is on point from A to Z the better experience your clients will have.
    [14:16] I share your actionable tip for this week.
    [16:06] Come find me on Instagram!
     
    Links and Resources: Find Jenn: Success Beyond The Lens
    @successbeyondthelens
    Instagram
    @successbeyondthelenspodcast
    Facebook | Picbabun
    Grab your Boundaries Resources
    Editable Welcome Packet Template
    Pinterest Freebies
     
    Consultation Connection Call

    • 17 min
    How To Stay True To Yourself When You Feel Like A Failure with Rohana Olson

    How To Stay True To Yourself When You Feel Like A Failure with Rohana Olson

    Our society has a very negative view of failure and its role in our lives. For Rohana Olson, failure has to happen in order to find success. In fact, without failure it’s almost impossible to find your true self. Listen in as we chat about some of the failures she’s experienced in life and business and how she has grown through each. 
    Rohana loves creating timeless images that depict the simple, every day beauty of love and marriage. It all started with the epic love of her grandparents. They were married for 71 years and were a shining example of love and marriage, but they had very few pictures of their lives together. 
    She is passionate about capturing those little moments for her clients so that their love will shine through the years. 
    But her vision doesn’t always land with her clients. Listen as she shares one specific moment and what she did to make sure her clients were happy with the end result. She says it herself, she’s no stranger to failure in life and business. 
    However, if she’d never failed, she would have never learned and she wouldn’t be where she is today. She’s sharing all of her nuggets of wisdom and you won’t want to miss them. 
     
    In This Episode: [02:05] Welcome to the show, Rohana!
    [03:18] She discusses how to handle failures in your business.
    [04:43] “Courage is grace under pressure.” - Ernest Hemmingway.
    [06:22] Rohana talks about the importance of clients understanding your contract.
    [08:13] She shares a time when she had a failure with a client and how she recovered from it.
    [11:28] “Failure has to happen to find success.”
    [14:25] Listen as Rohana talks about her client's love box.
    [19:17] She discusses some gaps in her business and how she fixed the issues.
    [21:48] When you are going through conflict, curate what you listen to and hear.
    [27:06] Rohana gives some tips on how to recover from a mistake.
    [28:46] HoneyBook and Quick Books are her two favorite business tools.
    [29:30] She shares where she would take me for coffee if I came to her neck in the woods.
    [31:03] Thank you for being on the show!
     
    Links and Resources: Find Rohana: Rohana Olson Photography
    Instagram | Facebook
    Find Jenn: Success Beyond The Lens
    @successbeyondthelens
    Instagram
    @successbeyondthelenspodcast
    Facebook | Picbabun
    Grab your Boundaries Resources
    Editable Welcome Packet Template
    Pinterest Freebies
    Consultation Connection Call

    • 32 min
    How Your Brand Story Helps Shape Your Mission, Vision and Values

    How Your Brand Story Helps Shape Your Mission, Vision and Values

    What is your brand story? How did your business come about? Why are you so passionate about the type of photography you shoot? All of this plays a huge role in how your brand story helps shape your mission, vision, and values. 
    Listen in as I share why and how you can synthesize your experience and beliefs into an amazing framework for making business decisions. 
    For me, I started my business because I didn’t want my time beholden to anyone else anymore. I wanted to be there for my family and build something that was important to me. That need to have time-freedom and autonomy over my day to day activities plays a huge role in my business. 
    In fact, when I start working with clients, my goal is to help them find that balance between business and family. I don’t believe in having periods of rest. Rest should be the norm. I believe that you have periods of hustle. It’s important that I help my clients realize these differences and then make them happen in their businesses. 
    So what kinds of experiences play a part in determining your mission, vision and values? Listen in to hear all of the examples and learn how to begin writing your own.
     
    In This Episode: [01:36] Learn how your brand story helps shape your mission, vision and values.
    [03:21] Look back on the story of why you started your business, what is your why?
    [05:21] Listen as I discuss why boudoir photography is my favorite type of photography and what my story would be if I were this type of photographer.
    [08:48] How personal experiences can shape your story.
    [14:35] A value that is important to me and my company is making it a safe place for everyone.
    [16:38] My mission is to help transform the perspective of 500 women in the next five years.
    [17:22] Here’s your homework for the week.
     
    Links and Resources: Success Beyond The Lens - Mission, Vision and Values with Natalie Gingrich
    Find Jenn: Success Beyond The Lens
    @successbeyondthelens
    Instagram
    @successbeyondthelenspodcast
    Facebook | Picbabun
    Grab your Boundaries Resources
    Editable Welcome Packet Template
    Pinterest Freebies
     
    Consultation Connection Call

    • 18 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Niccinc ,

Love this pod!

On year 6 of photography and this podcast helps me so much! I am always learning all the things. Jen gives so much support and is such a confidence booster.

heckdesigns ,

If you are a photographer, or a business owner, listen!

Jenn is incredibly talented at what she does and knows who to talk to about a variety of topics! If you are a photographer, you definitely need to listen! Even if you are a different type of business owner, there is so much to learn!

Bcerny ,

Saving my Sanity

Just listened to the creating boundaries podcast. Best podcast I have listened to in a while about photography. Jen is so wise and helpful. I have become a loyal fan and looking forward to listening to the other episodes!

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