135 episodes

Success is a journey - not a destination. As you walk down this road to success, you're going to become a different person - a better person. We look at how you can accomplish this!

Success Road Joshua Rivers

    • Business
    • 5.0 • 14 Ratings

Success is a journey - not a destination. As you walk down this road to success, you're going to become a different person - a better person. We look at how you can accomplish this!

    Using Your Podcast to Pivot Your Business

    Using Your Podcast to Pivot Your Business

    David Hanscom has an entertainment company that provides DJs, photo booths and more for weddings and corporate events. David has also been featured on television, radio programs, industry magazines, as well as selecting the headlining talent at events such as Super Bowl XXXIX.
    Getting StartedDavid started podcasting and creation online content because it was a natural extension of what he likes to do. He likes to talk, and he also loves to hear people's stories. He also loves to hear about the successes people have and how they accomplish those things.
    While we all face different struggles and challenges in life, when we engage in conversation, we learn more about each other. We can see that the challenges a DJ has are not very different from the challenges of a restaurant who suddenly has to cut their capacity of guests by half or down to 25%.
    One of the things that David always wanted to do was to find a way to give back to the industry. He says a lot of amazing people mentored him and guided him especially in the early years. Even now, he still looks to these people for help and guidance.
    The Benefit Of Doing Live ShowsDavid says that sometimes when you do a podcast, it feels like being on a one-way street. Occasionally, you'll get comments on your podcast or somebody might reach out to you, but the communication is not instant. That’s one of the clear benefits of doing a live show. You can have direct interaction without delay. And that is quite powerful. Another one of the really cool benefits is having a different guest every week. That created a drive in me to keep going out and finding new, interesting people to bring on board.
    And number two, I think it's helped me to, understand the importance of kind of this symbiotic relationship where one person is not doing all the talking all the time and make it more of a communication and less of a presentation, if
    The Power of PivotingHistorically, we have seen big companies that have gone out of business because they did not pivot. For example, Blockbuster went out because they did not change their business model when Netflix came along. A modern business needs to be able to pivot and adapt to the wants and needs of the customers.
    David has stayed relevant within his industry because of pivoting. Through content creation, David has been able to educate people and to engage in healthy conversations on a regular basis. Podcasting and live streaming has given him the opportunity to start laying the foundation and planting the seeds for the future. This concept is the same as if you were making investments. It's not always a direct line from making a podcast to money in your pocket. Rather, it's more of cultivating those relationships and being able to make those connections.
    There is even more information included in this insightful episode. I highly recommend you listen to it. You can connect with David at https://davidhanscom.com/ (his website) or on https://www.facebook.com/davidhanscom (Facebook), https://twitter.com/davidhanscom (Twitter) or https://www.instagram.com/davidhanscom/ (Instagram). Thanks so much for listening to the Podcast Experiment and for being a part of this community. Special thanks to Richard for being a guest.

    • 32 min
    Making Interviews Easier So Your Message Can Shine

    Making Interviews Easier So Your Message Can Shine

    Mark Herschberg is the author of https://www.thecareertoolkitbook.com/ (The Career Toolkit, Essential Skills for Success That No One Taught You). From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia. In this episode Mark shares his approach for podcasting and how he used podcasts as a way to build an audience for his upcoming book.
    The Importance of Podcasts
    When Mark started writing his book he first reached out to his friend, Dorie Clark. Dorie has written a number of bestselling business books. She said, podcasts, podcasts, podcasts.
    If you think about when some big celebrity comes out and they've got a new movie, what do they do? They go on the late night talk show circuits. Podcasts are the standard for authors. Mark approached it very systematically and created a list of over 500 podcasts from the topics in his book.
    In the career toolkit, he covers 10 different skills. There's a chapter on networking, a chapter on negotiations, a chapter on leadership. So he had 10 different topics to choose from and then he just looked for top podcasts on each specific topic. And from there he looked on websites.
    Marketing on Podcasts
    Mark says that he thinks no podcast opportunity is bad. Think of it as follows. If you're doing traditional marketing, you’re likely using Facebook or Google. then you're paying a CPC cost per click. Only a few people might click out of a thousand. But when you're doing a podcast, even if that podcast only has 10 people listening to an episode, you have 10 people who are actively engaged with your content.
    That audience is actively listening to you. They hear about your book, your service, or your product. And it's going to register far more than just some ad that popped up in the corner of their screen. So even when there seems to be a tiny number of listeners for the investment of time, you're going to get just much more attention and much more engagement.
    Networking Through Podcasting
    Mark says that most people think about networking in a very transactional way. They think I need a job, so I have to go network. However, networking is relationship building. And so when you go out and network, don't think of it as I have to go network today to get a job. Build relationships with people so that down the road, when you need a job or something else, then you can reach out to your network.
    You're going to want to build that relationship over time. The way you think about doing that is by asking a few questions. What do we have in common? What might be of interest to this person as well as myself? Once you figure that out, you want to do some exploration to understand what is important to this other person. Then you can talk about topics of interest or find activities or common interests for both of you.
    There is even more information included in this insightful episode. I highly recommend listening to the entire episode. If you would like to learn more about Mark, you can visit his website https://www.thecareertoolkitbook.com (here).
    If you found this episode helpful, please share it with someone you think would also benefit.

    • 50 min
    Shifting Gears with Podcasting

    Shifting Gears with Podcasting

    Richard Haiduck is a former life sciences executive and mentor, and is the author of the book, https://richardhaiduck.com/book/ (Shifting Gears). In this episode, We will talk about how we can utilize podcasting to help grow our business as well as how you can be a great podcast host and guest.
    Go Where Your Audience GoesIt is important to hang out wherever your audience hangs out. That’s a great way to meet them and interact with them. For example, Richard is a part of several Facebook groups for retirees or baby boomers. There are about a dozen different groups focused on this demographic and focused on the topic of what you do during retirement.
    He is very active in those groups. Richard is also a guest blogger on websites that have about 200,000 subscribers. Using these opportunities, Richard’s content is broadly distributed.
    The Book Writing ProcessRichard says that he interviewed about 75 retirees which gave him approximately 800 pages of transcript. He has a half a dozen interviews about someone who had a spiritual experience and shared about it at a deep emotional level. There are others that are about physical conditioning. There was one individual who ran his 19th marathon and almost did it. And he almost collapsed over the finish line.
    Others interviews focused on business, leadership and social impact. Others were about volunteering for organizations. Through the process, Richard was able to cover a lot of different stories and share a variety of perspectives.
    Promotion through PodcastingRichard says that he views all promotion is good promotion. So the more different things he can do, the better. He doesn't want to be known as just the Facebook guy or just the LinkedIn guy or just the podcast guy. Rather, he wants to have content available in multiple places simultaneously. It’s important to have a diverse content mix so people can find your content in a variety of ways.
    A friend of Richard’s told him to get involved in podcasting. She told him that you just show up, and you tell them what you want to tell them. They take care of everything. She recommended he try it out. So a few months before his book launched, Richard started sending out requests to various podcasters. He also used some organizations that provide leads such as http://www.poddit.net (Poddit).
    The more podcasts you do, the more practice you get with storytelling. Podcasting is a learning experience. There is even more information included in this insightful episode about reaching your audience, writing a book and promoting a book. I highly recommend you listen to it. You can pick up Richard’s new book, Shifting Gears, here on https://www.amazon.com/Shifting-Gears-Meaningful-Journeys-Retirement/dp/1647042437/ref=sr_1_8?dchild=1andkeywords=shifting+gearandqid=1605544434andsr=8-8 (Amazon). Thanks so much for listening to Podcast Experiment and for being a part of this community. Special thanks to Richard for being a guest.

    • 31 min
    The Four Patterns of Healthy People

    The Four Patterns of Healthy People

    Matt Norman is President & CEO of Norman & Associates as well as the author of the book “Four Patterns Of Healthy People”. In addition, Matt’s coaching and facilitation has helped Fortune 100 corporations, nonprofits and entrepreneurial firms to transform the way they engage employees and clients. Today’s episode of Success Road focuses on how to be more healthy.

    • 30 min
    Creating a Podcast For Marketing Purposes

    Creating a Podcast For Marketing Purposes

    Emilie Aries is the CEO of Bossed Up, an author, a speaker, and also the host of thehttps://www.bossedup.org/podcast/ ( Bossed Up Podcast). We discuss pivoting during times of crisis, using a podcast as part of your marketing mix, having an advertiser on your podcast and also the unexpected opportunities that can come your way from podcasting.

    Insights From Emilie’s Story Emilie started as a professional advocate for political campaigns and elections, where she became good at advocating for other people. However, one day realized how hard it is, especially as a woman, to advocate unapologetically on your own behalf. She started Bossed Up where her company has created coaching programs, leadership accelerators, in person training programs. She now works with companies who believe in gender equality to really help further develop their women leaders.

    Pivoting During Crisis
    The Bossed Up business model was based primarily on live events and workshops. So during 2020 they had to change their business model. All of Emilie’s in-person speaking contracts evaporated. All of the Bossed Up events we had planned for across the country went away and her company had to scrap everything.
    Emilie realized that her company had to figure their own way out of these problems. She started to ask questions such as: “How can we offer these services online?” The answer to this question led to the creation of new online offerings. On the whole, Emilies says her business is actually going to be stronger because of Covid-19 forcing rapid innovation into the digital space.

    Using A Podcast To Market A Business
    Emily was originally recruited by a very big podcasting network called HowStuffWorks. She was offered the position as host for a major podcast. Then the podcasting network was sold and she found herself out of a job. However, by that point, she already had fallen in love with the medium.
    At that time, podcasting really wasn't used for marketing. She decided to create her own podcast: Bossed Up. She thought it was an opportunity to be generous and to serve others well. For anyone who wanted more content or services, she would sell products and services to those individuals.

    Creating a Podcast For Marketing Purposes
    Emilie views using podcasting as marketing as a compromise between her artistic desires and her business requirements. Emilie has a marketing director Kirby. Together they look at the calendar as it relates to their sales goals. When creating the new podcasts, Emilie and Kirby ask, “What kinds of episodes would attract that client? How can we create fun, interesting, informative and high value episodes that also happen to attract the client we're looking for?”
    Once they come to a conclusion, then that's the topic that we hammer home for a couple of weeks. There are some exceptions. For example, something might happen in the news that calls for our attention, we kind of stop the presses and focus on those current topics.

    Finding Advertisers For Your Podcast
    Emilie works with an advertising agency, because she is not a full time podcaster. Her role is that of CEO. An advertising agency does the work for her. Emilie admits that she is not sure if it's worth the time. It takes time to research brands and to figure out if they're a great partner for the show. Then they have to read the copy that they send over and then record it, edit it, upload it, and insert it into the podcast. And for all of this work, Emilie says that the company does not make much money.

    Finding Opportunities Through Podcasts
    Emilie got her book deal, because her editor at Hachette is a huge podcast fan. So she's just one of those people who is constantly poaching podcasters, to become authors. And it was a very organic partnership.
    If you have a great relationship with thousands of people who have tuned into your podcast, some of them are going to buy your book. Podcasting can lead to many great opportunities as you form...

    • 29 min
    Why Podcasting Is Important For Business

    Why Podcasting Is Important For Business

    Sarah St. John is an entrepreneur, podcaster, author, animal lover, and world traveler. Her goal is to show people how to launch and manage an online business on a budget. https://www.thesarahstjohn.com/about/ (https://www.thesarahstjohn.com/about/)
    Sarah’s Story
    Sarah started her entrepreneurial journey back in 2008. She decided that she wanted to work for herself and realized that she liked taking photos of architectural landscapes and animals. She didn't like taking photos of people. But that's where the money was, so was doing portraits and weddings. Over time, she decided to do something online. She tried different things like drop shipping, affiliate, marketing, and all these different things. But it was in the process of trying these different things, she discovered many free or affordable tools and resources that can help you run a business on a budget.
    Sarah got the idea to write a book called FrugalPreneur, where she would talk about the different types of online businesses and how you can run them affordably. She decided to start a short-term podcast to coincide with the book.
    Sarah realized she was getting more traction leverage from the podcast than the book. So she kept doing podcasts and like just basically fell in love with the medium and the connections I was making.
    As she kept podcasting, other people told her that she is pretty good at it. She figured why not get paid to do it for other people? That was the moment Sarah decided to launch a podcast production agency.

    Using Giveaways Strategically
    Every month Sarah does a new giveaway on her podcast. Most often, the prize is a book that her audience would enjoy. She uses the same url each month, https://www.thesarahstjohn.com/giveaway/ (thesarahstjohn.com/giveaway )and uses a free tool called King Sumo for the giveaway.
    Sarah shares that it is important to giveaway something that's relevant to your audience. For example, if you were to give away an iPhone, well, everyone is going to want that. But as soon as the giveaway is over, like probably 99% of the people who signed up for the prize are going to drop off. So it really helps to giveaway something that your audience would actually like.

    What Podcast Production Looks Like
    A lot of people might want to start a podcast, or they're thinking about starting a podcast. But many people may find it overwhelming due to technology and the post-production. So when Sarah is working with clients, the client records their podcast episode and then sends it to her. Sarah then does the editing, producing and the mixing.
    She then uses a service called https://chartable.com (Chartable) To track podcast statistics. This service gives more information than most other podcast services and then each month she sends a report to each client.

    Why Podcasting Is Important For Business
    Podcasting is great because it's a way to get your content out there. And Google transcribes podcasts now. So even if you're searching for something in Google, it's a possibility that a podcast might show up. Of course, every podcast directory is a search engine too. In addition, podcasting has a shareability or viral aspect to it, because people will actually share podcast episodes.
    When you interview guests or being a guest on someone else’s podcast, you're getting access to that person's audience and you can cross promote. You're reaching people you wouldn't otherwise. Sarah also says that she thinks podcasting is only going to continue to grow and get bigger. In the same way every business needs a website, Sarah says that every business is going to need a podcast at some point. A podcast can act as a business card, but it also forms relationships. You get to know the person, and people do business with people that they know, like and trust.

    Consider These Things When Starting A Podcast
    It is important to niche down as much as you can. For example, Sarah’s Frugalpreneur podcast is about...

    • 12 min

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