40 min

Succession: How to Make Cool S*** When You Have Bad Bosses Remarkable B2B Content Marketing

    • Marketing

Marketing is already pretty difficult. But when you can’t get buy-in from your boss, it becomes near-impossible.

So what happens when you have a bad boss who doesn’t understand what you’re doing? Well, you have to learn to communicate with them. You have to learn to market to them.

This week, we’re looking at HBO’s “Succession.” Its main character, Logan Roy, is about as bad of a boss as it gets. His toxic leadership drives a cruel culture of power, hunger, and cold-blooded backstabbing. But whether his employees – who are also his children – achieve their goals is another thing altogether.

Here to talk us through the marketing lessons from “Succession” is Tom Butta. Tom is a nine-time CMO and current Chief Strategy and Marketing Officer of Airship, a mobile app experience company. Aside from being a fan of “Succession,” Butta is an experience executive who has worked to create billions of dollars of enterprise value for companies like SignalFx, Sprinklr, and RedHat. He’s also had his fair share of bad bosses.

With his help, we’re showing you how to put your message in terms your boss will understand, paint a picture of the future state, and choose the right person to pitch the idea to your boss.

Marketing is already pretty difficult. But when you can’t get buy-in from your boss, it becomes near-impossible.

So what happens when you have a bad boss who doesn’t understand what you’re doing? Well, you have to learn to communicate with them. You have to learn to market to them.

This week, we’re looking at HBO’s “Succession.” Its main character, Logan Roy, is about as bad of a boss as it gets. His toxic leadership drives a cruel culture of power, hunger, and cold-blooded backstabbing. But whether his employees – who are also his children – achieve their goals is another thing altogether.

Here to talk us through the marketing lessons from “Succession” is Tom Butta. Tom is a nine-time CMO and current Chief Strategy and Marketing Officer of Airship, a mobile app experience company. Aside from being a fan of “Succession,” Butta is an experience executive who has worked to create billions of dollars of enterprise value for companies like SignalFx, Sprinklr, and RedHat. He’s also had his fair share of bad bosses.

With his help, we’re showing you how to put your message in terms your boss will understand, paint a picture of the future state, and choose the right person to pitch the idea to your boss.

40 min