Suds & Search | Interviews With Today's Search Marketing Experts SearchLab Digital

My guest on this week’s episode of Suds & Search is Daniel Russell, Board Member at Go Fish Digital.

Daniel is a veteran digital marketer. During his time at Go Fish Digital, he’s worked on campaigns for the New York Times, Wikipedia, General Electric, and many other iconic brands. He’s an in-demand conference presenter. A few places you might’ve heard Daniel speak include SearchLove, Content Marketing Conference, Inbound, and the Digital Summit series.

Often times, digital marketing conversations and conference presentations fail to emphasize that you’re going to need buy-in from the C-suite. The C-suite is less enamored with metrics we’re accustomed to using. What they care about is profit.

Daniel has served in a variety of leadership roles, including positions outside of search. This experience makes him a great person to talk to about stakeholder buy-in. We’ll have a wide-ranging conversation about how marketers can speak more persuasively to key stakeholders and just as importantly, what not to do.

Grab something cold to drink and join me for a conversation with Daniel Russell. We’ll chat about the importance of speaking about profits, not just vanity metrics, we’ll spend a little time talking about the messy world of attribution, and I’m going to ask him about the importance of forecasts and predictions.

Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital/
https://twitter.com/SearchLabAgency
https://www.youtube.com/c/SearchLab
Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.

The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.

Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States.

What happened behind the scenes to bring Brighton to the US? What made Kelvin confident that now was the time to start an American conference? What's going to be different about this conference and what’s going to be the same?

I’m going to ask Kelvin these questions and many more.

Grab something cold to drink and join me for a conversation with Kelvin Newman. We’ll chat about his approach to speaker selection, we’ll talk about ballot tickets aka free tickets, and we’ll spend a little time chatting about t-shirt cannons and conference cars.



Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital/
https://twitter.com/SearchLabAgency
https://www.youtube.com/c/SearchLab
Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.

The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.

Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States.

What happened behind the scenes to bring Brighton to the US? What made Kelvin confident that now was the time to start an American conference? What's going to be different about this conference and what’s going to be the same?

I’m going to ask Kelvin these questions and many more.

Grab something cold to drink and join me for a conversation with Kelvin Newman. We’ll chat about his approach to speaker selection, we’ll talk about ballot tickets aka free tickets, and we’ll spend a little time chatting about t-shirt cannons and conference cars.



Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital/
https://twitter.com/SearchLabAgency
https://www.youtube.com/c/SearchLab
Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.

The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.

Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States.

What happened behind the scenes to bring Brighton to the US? What made Kelvin confident that now was the time to start an American conference? What's going to be different about this conference and what’s going to be the same?

I’m going to ask Kelvin these questions and many more.

Grab something cold to drink and join me for a conversation with Kelvin Newman. We’ll chat about his approach to speaker selection, we’ll talk about ballot tickets aka free tickets, and we’ll spend a little time chatting about t-shirt cannons and conference cars.



Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital/
https://twitter.com/SearchLabAgency
https://www.youtube.com/c/SearchLab
Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Lisa Schneider. Lisa is an in demand conference presenter and podcast guest. A shortlist of conferences Lisa has spoken at include SearchLove, the Digital Summit Series, Seerfest, WomenTech Global, and many other places.

Lisa specializes in product strategy. She frequently works as a fractional CPO with an array of companies ranging from start-ups to enterprise businesses. Lisa helps these companies navigate the myriad challenges of organizing a team around a successful product launch.

I caught up with Lisa after she gave a much-discussed speech at SearchLove about cross functional strategy.

What are the common pitfalls of product strategy? How do you get alignment across teams of sales, marketing, and product? What tips does she have for fostering collaboration? I’m going to ask Lisa these questions and many others.

Grab something cold to drink and join me for a conversation with Lisa Schneider. We’ll chat about stakeholder volleyball, I ask her about her strategy pyramid, and we’ll spend a little time chatting about how Nest won marketshare despite having an inferior product.

Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital/
https://twitter.com/SearchLabAgency
https://www.youtube.com/c/SearchLab
Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Els Aerts, Co-founder of AGConsult.

Els and her team work with brands on user research, behavioral psychology and testing. She has developed a reputation as one of the most rigorous researchers in the industry. She’s spoken at numerous conferences, including Yoast Con, CTA Conference, CXL Live, and Conversion Hotel.

This is not a “trust your gut” conversation. This is not a feature dump about the latest trend. If you’re interested in a blunt conversation about how to perform user research based on years of experience from a seasoned pro, then stay tuned.

Els will point out that user research has never been more popular. There’s more money and attention going to collecting good data than ever before. Despite the excitement, user researchers are making all sorts of mistakes. In some cases, bad research and testing can even be dangerous.

What are some common pitfalls of user research?

What are the first few steps to a good test?

What about the thorny issue of bias?

I’m going to ask Els these questions and many more.

Grab something cold to drink and join me for a conversation with Els Aerts. We’ll talk about the good, the bad, and the ugly of user research, we’ll spend a little time talking about how smaller companies can collect clean data, and we’ll also chat about the best practices of reporting.

Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital/
https://twitter.com/SearchLabAgency
https://www.youtube.com/c/SearchLab
Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise