8 episodes

Join Kristin Sundin Brandt, president of Sundin Sports Marketing, as she talks to, and shares lessons from, people who market sports (even if they may not consider themselves sports marketers) including business owners & brands, athletes & brand ambassadors, race directors & event organizers and more!

Sundin Sports Marketing Sundin Sports Marketing

    • Business
    • 5.0 • 3 Ratings

Join Kristin Sundin Brandt, president of Sundin Sports Marketing, as she talks to, and shares lessons from, people who market sports (even if they may not consider themselves sports marketers) including business owners & brands, athletes & brand ambassadors, race directors & event organizers and more!

    Episode 8: Drink Simple

    Episode 8: Drink Simple

    How do you break into an incredibly competitive market with a product that most people have not heard of? We welcome Kate Weiler, one of the founders of Drink Simple (formerly Drink Maple) to discuss this, as well as the many things she has learned about branding, packaging, working with ambassadors, and much more.

    • 42 min
    Bikes Fight Cancer

    Bikes Fight Cancer

    Long-time Pan-Mass Challenge (PMC) riders, Meghan and Johnny Morin, are not just fundraising powerhouses, having raised nearly $200,000 to benefit the Dana-Farber Cancer Institute, they also epitomize all that makes the annual fundraising event unique.
    On this episode, we sit down to talk to Meghan and Johnny about starting their teams – Stirling Strong and Bikes Fight Cancer – how they have been able to fundraise successfully over the years, and how they've "Re-Imagined" their PMC for 2020.

    • 42 min
    Personal training during a pandemic

    Personal training during a pandemic

    Those in the fitness industry have been severely impacted by the Coronavirus Pandemic. On this episode, we talk to personal trainer, Stacey Grant Lewis, about how she has continued to connect with clientele during COVID-19, and how the work she did building her personal brand helped her launch her new venture, The Sweat with Stacey.

    • 20 min
    Celebrating 40 Years of Farfar's

    Celebrating 40 Years of Farfar's

    For generations of visitors, The Danish Ice Cream Shop has brought fun and ice cream to Duxbury, Massachusetts – no shoes required! As the family prepared to mark their 40th anniversary, they found unique ways to celebrate their history, their connections with other seasonal businesses, and their love of bicycles and local bike shops.

    In this episode, we welcome Alex Carleton to learn more about the history of the Shop, the celebration and what she learned through the process of developing a new custom athletic kit.

    • 39 min
    Racing with the Weasels

    Racing with the Weasels

    What are the challenges and rewards of being a bicycle race organizer? Colin Reuter and Chip Baker, organizers of iconic cyclocross races, Ice Weasels and Night Weasels Cometh, share insight, stories and advice.

    For show notes, links, or to learn more visit SundinSports.com.

    • 42 min
    Pan-Mass Challenge (PMC) Podcast

    Pan-Mass Challenge (PMC) Podcast

    Kristin is joined by Bill Alfano, Director of Marketing & Sponsorship at the Pan-Mass Challenge (PMC), an annual bike-a-thon that raises money for life-saving cancer research and treatment at Dana-Farber Cancer Institute. Bill share's the PMC's evolving content strategy, including the soon-to-be-released PMC Podcast.

    For show notes, links, or to learn more visit SundinSports.com.

    • 15 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

J.ay.cee. ,

Keep up the good work!

Clear audio, fun guests. Excited for more episodes to come!

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