58 min

Sunny Bonnell - Jamming brand and rarity Brandjam Podcast

    • Business

In this episode Scott jams with Sunny Bonnell, the award-winning CEO and co-founder of Motto, one of the top leadership and branding consultancies in the US and author of the ground-breaking business/career book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. It began as a book on brand and after a rework and a publishing bidding war is now becoming a powerful movement, being adopted by little businesses like Microsoft. Sunny also talks about breakdancing, parachute pants and the role of the Nike brand, Princess Diana’s unique brand and the Dallas Cowboys, Goorin Bros. hats and how leaders miss the mark when they don’t take the time to understand the power and importance of brand. It’s an amazing book and an inspiring chat from one of Brooklyn’s brand luminaries.

In this episode Scott jams with Sunny Bonnell, the award-winning CEO and co-founder of Motto, one of the top leadership and branding consultancies in the US and author of the ground-breaking business/career book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. It began as a book on brand and after a rework and a publishing bidding war is now becoming a powerful movement, being adopted by little businesses like Microsoft. Sunny also talks about breakdancing, parachute pants and the role of the Nike brand, Princess Diana’s unique brand and the Dallas Cowboys, Goorin Bros. hats and how leaders miss the mark when they don’t take the time to understand the power and importance of brand. It’s an amazing book and an inspiring chat from one of Brooklyn’s brand luminaries.

58 min

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