372 episodes

A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.

Sunny Side Up Podcast Sunny Side Up Podcast by Demandbase

    • Business
    • 5.0 • 5 Ratings

A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.

    Ep. 373 | Future of Martech

    Ep. 373 | Future of Martech

    Scott Brinker, VP of platform ecosystem at HubSpot shares his insights on the future of marketing technology. Scott discusses the concept of Martec’s Law and why organizations are not keeping up with technology’s advances. He discusses how change management is anxiety-provoking for many people, how marketers need to be strategic about which changes they embrace and talk about prioritization, and how marketers should think about using data to optimize their execution rather than just their technology.

    Connect with Scott Brinker | Follow us on LinkedIn

    • 35 min
    Ep. 372 | How Business Leadership Has Shifted

    Ep. 372 | How Business Leadership Has Shifted

    In this Sunny Side Up episode, host Jason Goldenberg interviews Jay Suggs, the Senior Director of New Business Development for Strategic Accounts and former Global Director of Diversity and Inclusion for Johnson Controls. They discuss how the concept of business leadership has evolved from managing to actual leadership over the past decade. Jay talks about his work in building and deploying diversity and inclusion initiatives within Johnson Controls, and his belief that inclusivity is essential for effective leadership. They also discuss Jay's role in cultivating new opportunities and clients as the director of business development for strategic accounts, and the exciting trajectory of Johnson Controls' digital platform and new platform solution, Open Blue.

    Connect with Jay Suggs | Follow us on LinkedIn

    • 19 min
    Ep. 371 | Transforming B2B Marketing

    Ep. 371 | Transforming B2B Marketing

    This episode of Sunnyside Up explores the importance of engaging with an audience on an emotional level in B2B marketing. Matt Quirk, Head of Digital Marketing for Insight Enterprises, joins us to discuss how understanding customer pain points and using emotional triggers can lead to successful campaigns. He shares his experience in applying psychology to marketing for Fortune 100 companies and small businesses alike and explains how organizations can pivot quickly to remain client-centric. Matt also provides insight into marketing and sales collaborations, multi-touch attribution, feedback sessions, optimization meetings, and other tactics that can drive digital transformation projects. He dives into an incredible project of his own which began with a single idea from marketing and resulted in vision work, machine learning, AI, data storage, cloud security, and more.

    Connect with  Matt Quirk | Follow us on LinkedIn

    • 32 min
    Ep. 370 | Selling Within the EdTech Market

    Ep. 370 | Selling Within the EdTech Market

    Today’s guest is Jason Wilman, Head of Education Sales and GTM at Canva. Jason talks about how to sell to educators and make your products more user-friendly and intuitive. Jason discusses how the market depends on understanding the needs of educators and motivating them to use your products. That means focusing on impact rather than features, and providing training so that users can get the most out of EdTech applications.

    Connect with  Jason Wilman | Follow us on LinkedIn

    • 38 min
    Ep. 369 | GTM Strategies for the Future

    Ep. 369 | GTM Strategies for the Future

    In this episode of Sunny Side Up, host Chris Moody talks with Neil Dowling, the chief marketing officer for Rightpoint, about go-to-market strategies for the future. Neil discusses the challenges facing marketers in the current climate, including the need to do more with less and the importance of articulating the value of marketing. He also highlights the opportunities that marketers have to demonstrate the value of their work and the potential for marketers to expand into new areas, such as talent acquisition. Overall, Neil emphasizes the need for marketers to come together to defend the value of their work in the face of increased scrutiny.

    Connect with Neil Dowling | Follow us on LinkedIn

    • 31 min
    Ep. 368 | CMOs - The New Swiss Army Knife

    Ep. 368 | CMOs - The New Swiss Army Knife

    In this episode of Sunny Side Up, Kim Kaminski, a technology marketing expert with more than 30 years of experience, discusses the importance of a strong and empowered leadership team for a CMO to focus more on market and strategy than day-to-day marketing activities. Listen in as Kim talks about how a CMO should have a bench across different areas of marketing and be able to make connections between different parts of the organization to prioritize and focus on customer needs.

    Connect with Kim Kaminski  | Follow us on LinkedIn

    • 16 min

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