It’s happened to everyone; you’ll be driving down the road listening to the radio when that genius idea the broadcaster says, flies in one ear and out the other. It’s almost like you didn’t even hear it, but you knew it was awesome. But to your surprise, there’s no rewind button on the radio…
Although the Surefire Local Podcast might not cover news in fashion, political issues, or the more noticeable sports events coming up — but what we do cover are topics in local digital marketing that will help increase your online visibility.
You need ideas on the best social media networks that will convert leads? We got it. You need some suggestions with which online directories your business needs to be present on? We got it. How about just ANY information that’s entertaining and worth listening to? Oh, you bet your bottom dollar we got that.
PS. There’s a rewind button on all of our episodes.
Ultimate Guide To Marketing Your Local Business On Google
Tune in to hear the latest Google trends and tips for marketing your local business. In this free webinar, you'll walk through the anatomy of Google Search and discover techniques that will help you make sure your business is easily found on the world’s most popular search engine. You’ll come away with actionable steps you can take to increase your business’s local search visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things you'll learn are how to:
- Use your Google My Business listing to its maximum potential
- Get Google to recognize your entire service area and the essential elements to include on your website
- Expand your reach exponentially and get found at the top of Google by quality prospects
Google Ads Workshop: Increase Your Business’s Google Visibility in Local Search
Discover proven techniques and tips to expand your business’s local reach exponentially with Google Ads. In this online workshop, you will walk through the top techniques that the most successful local businesses use to get found on Google’s network of tools (Google Search, Gmail, YouTube, Remarketing, etc.) and the many benefits Google Ads can have as you grow your business and reach more local customers in your service area.
Some of the things you'll learn from the Google Ads Workshop are:
-Generate quality leads by targeting the right local clientele in your area
-Tailor your Google Ads to an ever-evolving search experience
-Do’s & don’ts for running a successful local Google Ads campaign
How To Get More Online Reviews (and Deal With Bad Ones)
A staggering 97% of customers read online reviews before they buy, and nearly 1 in 2 customers trust only businesses with a 4-star rating or higher. As social proof has become more and more important, it’s time to get your reviews strategy in tip-top shape.
Tune in to hear Kelsey Coleman, Director of Communications and Public Affairs at BBB share a guide on how to get more online reviews and deal with the bad ones.
Some of the things you’ll learn on the webinar are:
- Using lifetime customers and positive reviews to drive new customer growth
- How to get more positive reviews for your business
- Tips to handle and resolve negative reviews and customer frustrations
- Do's & Don'ts for managing your online reputation and how to avoid common mistakes
Digital Marketing Workshop: Increase Your Local Search Visibility To Reach More Local Customers
Whether you’re a small business serving a single location or a larger business that spans multiple states, increasing your online presence in the local markets you serve is an essential way to generate qualified leads and bring in new customers. During this 30 minute webinar, we share the latest trends and insights into how you can magnify your business’s digital presence to reach a more local clientele and win lifetime customers through digital marketing.
The Ultimate Guide To Digital Marketing & How To Magnify Your Digital Presence
With over 7,040 marketing tools available today, there’s no shortage of advice when it comes to changing your digital marketing efforts. The catch is knowing which tools work together so that you get a complete picture of how your marketing is performing. To help, we’ve put together this ultimate guide to marketing technology; a free 30 minute webinar in which you’ll learn:
- The best tools and methods that apply specifically to local marketing
- How you can boost your business’s local visibility on Google and other major search engines
- How to measure your success and stop wasting money on underperforming campaigns
By the end of the webinar, you’ll walk away with the confidence that your business is visible in all the places potential customers use to find you.
Guide To Local Marketing: 5 Surefire Ways To Stand Out Final
Successful local marketing has always been predicated on how local customers find you. With search becoming increasingly mobile, voice-assisted and hyperlocal, the search journey has shifted from browsing to asking. Therefore, your goal as a business is to show up and answer questions everywhere your customers are looking.
Listen to this on-demand video of our 5 surefire ways to stand out online.