We've already discussed the overall results of the Book Discovery Survey. But do factors such as age, gender, and income affect the ways readers discovery books to read? You might be surprised at which of these factors has the most impact.
YouTube video: https://youtu.be/xDNU2UPuuYg
Timestamp show notes (click on timestamp to view segment on YouTube):
0:11 Revisiting the 2020 Book Discovery Survey results
1:14 Most often used sources for book discovery by demographic breakdown
3:45 Most occasionally used sources for book discovery by demographic breakdown
5:20 Never used sources for book discovery by demographic breakdown
5:40 Why age had most influence on book discovery source choices
8:35 What does all this mean for self published authors' book marketing?
In case you missed the earlier episodes about the Book Discovery Survey...
Book Discovery Survey Results Revealed | Episode 138
Survey: Do Fiction Readers Discovery Books Differently than Nonfiction | Episode 139