Live Your Legacy with Chelsea Quint Chelsea Quint

Let’s face it: AI has come in HOT to the creative and small business worlds. Whether you love it or hate it, there’s no denying that AI platforms are popping up everywhere, with hundreds of gurus and content creators popping up to tell you how to use AI, or promoting specific platforms you HAVE to start using now.

So today I want to help you answer the question of whether you want to use AI tools in your business, and if so help you find the best tools to support you and make a plan on how to use them and integrate AI into your workflow so it makes things easier. 

AI’s Potential Downsides


Can't tell your stories
You can change the tone, but it's not going to sound just like you
Some algorithms are designed to look for AI based language, meaning you may be ranked more poorly if you use all AI
AI controversies - copyright, stealing from other creatives
AI’s information isn’t always correct; in an era of ubiquitous misinformation online, is AI potentially harmful? Even to your brand, your reputation.
From a more energetic or metaphysical perspective, does it have the same fingerprint, the same artistic or creative oomph when you didn’t make it from scratch?

Should you use AI?

Some of this is going to come down to personal preference. I’ve spoken with people who LOVE AI tools and are so excited about them, and others who hate the idea of replacing humans, moving away from creative practices or artistry. Or maybe you’re just indifferent. All valid thoughts, and I’m not here to tell you what to think! Just here to present some information, through out some concepts and ultimately you can decide what’s best for you and your business moving forward.

To decide whether or not you should use AI, ask yourself these questions:


How do you feel about using AI platforms? Does it align with your values?
Are there moments you regularly find yourself wishing you had a team, had more time or could remove or delegate a project or task in your business?
Are these tasks, projects or to dos you always procrastinate, avoid or completely neglect all together?
Are there areas of your business where it’s hard for you to stay consistent, or where you feel like you’re always behind and can’t quite **stay on top of everything?

If a) you’re open to using AI tools and it aligns with your values, and b) you’re saying yes to any of the other questions, AI could be incredibly helpful.

AI Tools We Mentioned


ChatGPT
Writer.com
Notion AI
Flick Social
Vidyo.AI
Descript

For more information or to book a strategy session, visit chelseaquint.com/strategy and use the code PODCAST for a listener-only discount.


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Say it with me: Social media is not the end all be all marketing platform. Social media platforms offer a lot of possible benefits, yes, but you do NOT have to be active on social media or have an account to have a successful business. And in this episode, we're talking about one of the best ways you can market and grow your business without ever touching social media.

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Want to explore working together? Email me at ⁠chelsea@chelseaquint.com⁠, or ⁠send me a message on Instagram⁠. 

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Enter: earned media. We'll breakdown the difference between earned, paid and owned media, unpack the key benefits of earned media and how to get it, then walk you through the four core steps of building your own earned media marketing strategy.

Want to read those steps? Keep scrolling.

How to Design Your PR Strategy


Set the goals for your business. Ideally, your PR and earned media goals are going to line up with your overall business goals. Because yes, wanting to land a big TV segment or an interview on a big podcast are totally valid goals, but if you aren’t clear and intentional about how those tactics are going to grow your brand’s presence, increase awareness of your message and products, or drive people toward what you sell, your efforts may fall flat. So decide what you want in business, then make sure your strategy lines up. This also requires knowing your offers, audience personas, and those other foundational business basics.
Design Your Strategy. Simply put, your strategy is the plan you’ll follow to achieve your goals. So with a PR strategy, you start with your goal, then decide what actions you’ll take to move closer to that goal. Example: if you want to grow your audience, you’ll need to decide which platform(s) you want to drive people toward, identify the key messages and storylines you want people to understand, and define what platform(s) you’ll be reaching out to (podcasts, TV, blogs, magazines, speaking events, etc.) - making sure those things are aligned with what your ideal customers want. In short: what will you do (big picture) to achieve your goal, thinking about it in terms of accessing earned media.
Define Your Tasks and Tactics. Here we get more specific. Your strategy is the big picture, North Star direction, tasks and tactics are where you start to create your to do list. So if you decide that podcast guesting and securing interviews is a key strategy for growing your audience or promoting a specific product launch, you need to do research on podcasts to pitch and make a list of the contact information and show details to personalize your pitches. You’ll also need to block off time to listen to each show - at least a few episodes - to get a sense of the show and where your brand can fit and be truly valuable and unique. You’ll need to define a few story angles that offer variety but still connect to your key goals, and really refine the message so it’s concise and potent when you’re sending a pitch.
Create Your Timeline. I always have clients start by assessing their current capacity. How much do you have going on in other areas of your business outside of the PR marketing space? How about the rest of your life? How about travel, mental and physical health, kids, family, etc.? So first explore your capacity, then identify how much time and energy you have to commit to your PR strategy. Maybe break that down into how much time you can devote to your tasks each week or month, then start to slot those into your weeks. Cool?


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Ah, the long-coveted blue check of social media.

No denying that having one gives your brand a sense of prestige and legitimacy... but with Meta opening the ability to buy a check, it's time to look at what the check means, how to get one and whether you should buy the Meta subscription to get verified and buy a blue check.

In this episode of the podcast, we're looking at the elusive blue check, a symbol used on social media platforms to indicate that a page, account or handle has been verified. We're exploring the clout economy and the idea that followers, fame and the blue check are all currencies, and sharing insights into the new subscription-based verification process and what it used to take to be verified.

They also discuss the pros and cons of subscribing to get verified, as well as a related poll they posted on their stories. And in a hot take moment, we're looking at thoughts from a former mentor of mine about buying a blue check being “peak capitalism,” and sharing my thoughts.

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Curious about working together? Click here to explore the goods.

Want to see if we're a fit? Book a free connection call.

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⁠Want to try Regulation Rituals for free? Click here to try out the most played rituals and get a 33% discount code.⁠


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If you were someone who procrastinated every paper or assignment that you got, because you knew you could get a good enough grade, even if you waited until the night before to do the thing, chances are you’re still doing that inside of your business and it is getting in the way of you making your best work and thriving the way your business is meant to thrive.

Click here to join the Deep Remote retreat.

So what you likely learned in school is that you’re supposed to follow these certain rules, meet these certain guidelines, and as long as you meet those  guidelines, get the good enough grade, you’ll move forward. But in business, a lot of what you’re trying to do is break through a lot of noise and communicate what’s different about you. you’re not trying to fit in or mold yourself to a certain template, you’re trying to stand out.

The  rules are so different than where they were in school. And given how many people are out there making content, making TikToks, making reels on Instagram, emails everything.

And yes, there’s room for all of us, and it’s silly not to acnkowledge there’s competition for attention. You have to compete for other people’s attention, which means that the more prolific and deep and impactful and creative and artistic.your work is the more your business is going to thrive. But as long as you are creating offers or content or doing any of your business tasks in a way that is reactive, you’re doing the equivalent of waiting until the night before to write your paper.

You’re keeping yourself in the shallow end of your gifts, which probably feels safer, might actually be safer, but you are also drastically limiting how successful and creative and important you and your work get to be. So the TLDR is, there’s really incredible work you’re here to do, and by avoiding creating deep work space for yourself, you are staying in the shallow end of your skillsets and your gifts, which means you’re depriving you of success and impact in your depriving us of your art.


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Welcome back to the Live Your Legacy podcast. We're here to talk about something very important inside of the business space, especially if you fancy yourself (or want to fancy yourself) and ethical business owner, a trauma sensitive business owner, welcome. 

You are in the right place, because today we are talking about accessibility in prices. There are a couple of different sections that we're going to walk through in this episode...


Key considerations for setting prices when accessibility is a value for you, aka how to make pricing decisions that are in alignment with your values and with your needs.
Practical ways you can bring more accessibility into your business model, without self sacrifice or burnout.

Click here if you'd like to read a transcript with the audio of the episode. 

Links mentioned in the episode...


Sliding Scale: A Tool for Economic Justice by Worts and Cunning
How do I make my prices more accessible is the wrong questions by Kelly Diels

As always, if you found this episode useful or supportive, it would mean the world to me if you took a moment to share it. 

xx


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