Sustainability starts in the brain

Exploring neuroscience and leadership with Dr. Maria Hoffacker

Dr. Maria Hoffacker is a multidisciplinary expert, combining her expertise in neuroscience, sustainability, and communication to empower individuals, teams, and organizations to harness the power of neuroscience to achieve meaningful change. Her work focuses on applying the latest brain research findings to practical scenarios, particularly in leadership development, agile management, and fostering a sustainable mindset, as captured in her book, Nachhaltigkeit beginnt im Kopf – Die Macht der Hirnforschung für die Unternehmenskultur nutzen ("Sustainability starts in the brain – Leveraging neuroscience for corporate culture").

Join host Tammi L. Coles and Dr. Hoffacker as they dive into the intersection of neuroscience, leadership, and sustainability. Dr. Hoffacker explains how understanding our brain's potential can empower leaders to create cultures of innovation, empathy, and resilience. From integrating emotional intelligence in leadership practices to practical "brain hacks" for self-management and team collaboration, this conversation sheds light on the essential skills needed to tackle today’s sustainability challenges.

Key discussion points

• The role of neuroscience in unlocking sustainable business practices
• Training biological intelligence to complement artificial intelligence
• Leadership techniques for fostering innovation and team cohesion
• Practical tools such as body scans and mindful breathing for resilience
• The importance of positive narratives in sustainability initiatives

Resource links 

• Dr. Maria Hoffacker - LinkedIn
• Dr. Maria Hoffacker - personal website
• Magic Brain Kicks on Apple Podcast
• Tania Singer's The ReSource Project (Max Planck Institute)
• Nachhaltigkeit beginnt im Kopf – Die Macht der Hirnforschung für die Unternehmenskultur nutzen by Dr. Maria Hoffacker (Haufe Verlag)

About Campus 10178

Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.