Sustainable Growth with Chris Perry of Firstmovr

Join Keith Anderson as he talks to an old friend, Chris Perry, CEO of Firstmovr. He is not only a trusted advisor to the industry, but he's been in house at world class brands like Reckitt, WellPet, and Kellogg's. Chris tells us about his perspective about some of the challenges that the industry that wants to make it a priority faces in reaching out and persuading colleagues in conventional commercial roles.


He also shares an interesting point of view on the impact of emerging brands and insurgents and how innovation can play a role in accelerating industry shifts, and talks about the importance of communication. The conversation closes with us thinking a little bit differently about strategy as it relates to sustainability and retail and CPG.

Learn more about Chris Perry:

• Link to Firstmovr’s website
• Link to Chris’ Perry’s LinkedIn

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TRANSCRIPT BELOW:

DCC_Ep20_Chris Perry_YT

Keith Anderson: Welcome to Decarbonizing Commerce, where we explore what's new, interesting, and actionable at the intersection of climate innovation and commerce. I'm your host, Keith Anderson, and together we'll meet entrepreneurs and innovators reinventing retail, e-commerce, and consumer products through the lenses of low carbon and commercial viability.

Thanks for listening. This is the Decarbonizing Commerce Podcast. I am your host, Keith Anderson. This week's episode features an old friend, Chris Perry, who is the CEO of a training and education company called Firstmovr. And I've known Chris a long time, in fact, we even worked at a few of the same places, I guess one of the same places, but in contrast to me, he's got experience not only as a trusted advisor to the industry, but he's been in house at world class brands like Reckitt Benckiser, now just Reckitt, wellPet, and Kellogg's. And I wanted Chris to join me to tell us a bit about his perspective as a non specialist in sustainability about some of the challenges and headwinds that the side of the industry that wants to make it a priority faces in reaching out and persuading colleagues in conventional commercial roles.

He has a really interesting point of view on the impact of emerging brands and insurgents and how innovation can play a role in accelerating industry shifts. He's got a great mind for branding and we talked a lot about the importance of communication, and we sort of closed out by thinking a little bit differently about strategy as it relates to sustainability and retail and CPG.

So, it was great to catch up with Chris and get his input, and I'm eager for you to meet and hear from him also. So, let's meet Chris Perry of Firstmovr.

Chris, good to see you. Welcome to the Decarbonizing Commerce Podcast.

Chris Perry: Keith, thank you so much for having me.

Keith Anderson: Yeah, we've, we've known each other for years and years, sort of crossed paths directly and indirectly, but not everybody knows you as well as I do. So to kick it off, why don't you tell folks listening a bit about your back