Sustainable Talks with N&N Sustainable Talks With N&N

In this talk you will learn at what you should pay attention if you want to make a sustainable brand and a sustainable design. Silvia started to work on sustainable design since 2009 and she build up something special: an holistic approach that goes beyond the marketing campaigns. One of our best talk ever, super inspiring with a great knowledge that really goes into the detail of the issue. Thank you Silvia

Starting from a waste material (leather skin) using another waste to make the tanning. This is a great example of a real circular product. A new way to tan leather with the waste of the olive trees. We are used to Chrome tanning, vegetable Tanning and lately to Chrome free tanning that is not always more sustainable. This new method it seems to have all the characteristic of all the above. In this case you do not need to look for leather alternatives materials because they will have or bigger impact (petrol) or/and a shorter life. In this talk, Thomas, not only share with us his view on leather, circularity and sustainability but gives us more details on this product.

Black dyes are is the most used color and it is mostly synthetic (petrol base). This talk with the funder of Nature Coatings bring us into a natural way of making black dyes from WOOD WASTE.

Everybody talks about circularity in the fashion industry, but what does it exactly means? Is the fashion industry circular? How can we make a profitable business model with circularity? Thanks to Elena Ferrero to share with us her project, Re4circular, that is looking into digitise the sorting process of recycling clothes. Together with Sara Secondo they founded a female social start up, Atelier Riforma to solve the biggest issue that brands has: how to collect and sort old clothes? You cannot do it yourself, unless you are one of the 5 giant in the world, but even there you need to make sure to don't mix material compositions that won't be possible to recycle. Recycling companies are not always profitable in a sustainable way as the sorting process can be very time consuming. Technology need to help fashion and that's why we love this project Good luck Elena & Sara

Denim can be one of the most polluting material. This is why MUD jeans has born tackling the challenge of making this industry more sustainable. MUD Jeans is one of the first B Corp that not only reduce the environmental impact of the production process but also take care of the end of life of the product driving into a circular model. Doing this they save: -93% of water -73% of CO2 -51% biodiversity impact How can they do that? Post Consumer Recycled cotton, innovative technologies (as foam dyeing) and good chemical mangement are the key pillars for this shift of mindset. Yes, "recycle" become one of the most popular word in the last 12 months, but how can we collect enough old clothes and what we do with that? Accepting that not everything can be solved at once but pushing the boundaries makes the fashion industry closer and closer to the perfect set up What is the role and what are the limits of certifications? They need to support the fashion industry and the final customer to share the right message in an understandable way. Should it be done from an NGO or through a government regulation we don't know yet but there is still room to make the sustainable claims more understandable and clear. And of course we can't miss traceability, Regenerative farming and more... Thank you so much Laura Vicaria former CSR Manager MUD Jeans to push the boundaries to the next level and to share it with us.

IMPACT OF DENIM  If you are passionate about denim you can't miss this episode.  
Today we have the pleasure to have with us one of the biggest expert of denim from the brand side, Nicolas Prophte  
There are a lot of misconception on denim impact. A lot of developments have been done in the last 5-6 years from the #environmental to the #traceability side. 
We wrongly think that the dyeing andwashing process is the most polluting part but is the growing of the cotton that has the biggest impact and that needs most of the attention.  It is the right time to put in place Physical and Digital traceability of the material to analyse and improve the real numbers. 
This is the only way brands can proof the real impact beside the specific #certifications that can be a starting point but can't proof much.  
This means to be responsible for the product we are producing and responsability (for the planet, environment and people) is one of the key interpretation of Nicolas for sustainability   He associate the denim process and supply chain with the process of cooking where ingredients and kitchens have a key role.  
But how can we calculate the impact of denim? What are the tool out there? Who is in charge of making the rules?  
Thank you so much Nicolas to bring awareness to our community in a such delicate topic Let's start the next chapter of denim