Suzie Yorke, CEO & Co-Founder of The Better Chocolate on Launching 2 Brands After 50, The 4 P's and Being a Female Founder

Topics: 

- Suzie's first successful brand Love Good Fats and how it exceeded $100M in revenue in just 3 years

- The importance of "The 4 P's" while building your brand and the advice she gives to new founders (if you don't choose clip #1)

- Major differences working with Canadian retailers compared to US Retailers

- How being an intrapreneur in a large company helped Suzie as a founder and CEO (if you don't choose clip #2)

- Do consumer adoption rates differ for better-for-you products in Canada?

- How being a female founder and a tenured career worked towards Suzie's advantage, as well as the unforeseen challenges

- BONUS: Which Iron Man was the most beautiful/scenic, and which Iron Man was the most grueling for Suzie?