391 episodes

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

Sweathead, A Strategy Podcast Mark Pollard

    • Business
    • 4.8 • 78 Ratings

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

    A Snack Futurist Shares Her Insight Into Foresight - Jo Lepore

    A Snack Futurist Shares Her Insight Into Foresight - Jo Lepore

    Jo Lepore is Global Foresight Leader at Mars Wrigley. She moved to the USA about a year ago and works out of Hoboken, New Jersey.

    In this episode of Sweathead, Jo takes us through how she approaches her work, the work of a snack futurist.

    This kind of work might be of interest to a few agency strategists and Jo helps us understand how to make it work that the rest of a business will want to engage with rather than ignore or just use as lunchtime entertainment.

    Jo also publishes her own podcast. It’s called Looking Outside.

    You can find out more here: https://www.looking-outside.com/

    **

    Find out about our 4-week virtual summer camp at http://www.sweathead.com.
    It starts on July 21, 2022. It's for our annual members.

    **

    🔥 Strategy classes: http://www.sweathead.com

    ✉️ Newsletter: http://eepurl.com/dscjW5

    📸 Instagram: http://www.instagram.com/sweathead

    🔊 Podcast & other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world.

    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 37 min
    The Immigrant Experience Of The Advertising Industry in USA – Archana Mahadevan, VP, Strategy Director, DDB

    The Immigrant Experience Of The Advertising Industry in USA – Archana Mahadevan, VP, Strategy Director, DDB

    Archana Mahadevan is VP, Director of Strategy at DDB Chicago.

    Archana was born in India and came to the United States to attend college. She has been here ever since.

    While in India, Archana was obsessed with advertising, and wanted to prove to everyone that she could do it. So she combined her need to start over, her desire to work in advertising, and her urge to leave her country and grow professionally to come to the USA.

    You can find Archana here:
    https://www.linkedin.com/in/archana-mahadevan-30a21617/

    **

    Details about our 4-week virtual summer camp are coming: http://www.sweathead.com.
    It starts around July 18, 2022. 

    **

    🔥 Strategy classes: http://www.sweathead.com

    ✉️ Newsletter: http://eepurl.com/dscjW5

    📸 Instagram: http://www.instagram.com/sweathead

    🔊 Podcast & other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world.

    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 39 min
    Born To Do Strategy, Forced To Do Account Management - Kimberley Upton, Chirag Khushalani, Alana Dwyer

    Born To Do Strategy, Forced To Do Account Management - Kimberley Upton, Chirag Khushalani, Alana Dwyer

    Picture this: you have a yearning to do strategy but you’re in an account management role. Maybe a job switch has been promised. Maybe you're simply doing multiple roles. Either way, on your mind is this question: "How do I do strategy full-time?"

    The transition isn’t always easy. The thing you want can put stress on your current company. But how much of that is a ‘you’ problem versus a ‘them’ problem?

    In this episode of Sweathead, we speak with these three people who’ve made the leap:

    1. Kimberley Upton, Head of Planning at Blue Chip (UK)
    https://www.linkedin.com/in/kimberley-upton-93112819

    2. Chirag Khushalani, Creative Strategist at AKQA (UAE)
    https://www.linkedin.com/in/khushalani/

    3. Alana Dwyer, Strategic Planner at Goosebump (Ireland)
    https://www.linkedin.com/in/alana-dwyer-6bb8695a/

    **

    🔥 Strategy classes: http://www.sweathead.com

    ✉️ Newsletter: http://eepurl.com/dscjW5

    📸 Instagram: http://www.instagram.com/sweathead

    🔊 Podcast & other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world.

    We host conferences, online courses, live events, and podcasts. We also train companies.

     

    • 39 min
    Managing A Strategy Team When Your Team Has More Career Options Than Ever - Nikita Walia, Lee Maicon, Seth Gaffney

    Managing A Strategy Team When Your Team Has More Career Options Than Ever - Nikita Walia, Lee Maicon, Seth Gaffney

    Within a matter of minutes, the pandemic went from freaking out everybody about keeping their jobs to unfurling a ton of new opportunities.

    Agencies and brands alike turned to strategists to help them navigate the ambiguity and confusion and frustration.

    And now many strategists realize they have more options than ever.

    But what’s a strategy boss to do?

    In this live session, we ask:

    1. What are the most common challenges facing managers of strategists right now?

    2. What do managers get wrong?

    3. How can managers get more things right?

    Guests:

    Lee Maicon – CSO
    https://www.linkedin.com/in/leemaicon/

    Nikita Walia – CEO and Founder of Blank
    https://www.linkedin.com/in/nikitaontheinternet/

    Seth Gaffney – CSO, Preacher
    https://www.linkedin.com/in/sethgaffney/



    **

    Find out about our 4-week virtual summer camp at http://www.sweathead.com.
    It starts on July 18, 2022.

    **

    🔥 Strategy classes: http://www.sweathead.com

    ✉️ Newsletter: http://eepurl.com/dscjW5

    📸 Instagram: http://www.instagram.com/sweathead

    🔊 Podcast & other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world.

    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 39 min
    A Strategy For Binge-Drinkers - Rodolfo Estrada, BBDO

    A Strategy For Binge-Drinkers - Rodolfo Estrada, BBDO

    Rodolfo Estrada is a fresh new planner at BBDO in Guatemala. He recently took The Sweathead Strategy Accelerator, our 6-week strategy course. And I thought his work was worth sharing.

    In this episode, Rodolfo takes us through his response to a hypothetical brief. The task was to get heavy drinkers to consider Vivitrol as a way to cut down their drinking. Vivitrol is a monthly needle in the butt (although there are pill versions of the drug, too - eg Naltrexone). It claims to turn down the opioid receptors in the brain, to reduce the endorphin rush that heavy drinkers feel after their first few drinks and then chase for the next few hours with more drinks.

    You can find Rodolfo here:
    https://www.linkedin.com/in/rodolfoaestrada/ 

    **

    Find out about our New York City strategy workshop on June 16 here:

    https://sweathead.com/products/the-sweathead-strategy-workshop/

    **

    🔥 Strategy classes: http://www.sweathead.com

    ✉️ Newsletter: http://eepurl.com/dscjW5

    📸 Instagram: http://www.instagram.com/sweathead

    🔊 Podcast & other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world.

    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 41 min
    Web3 For Cynical Strategists with Accenture Song's Mara Rigney

    Web3 For Cynical Strategists with Accenture Song's Mara Rigney

    After stints at Leo Burnett and Droga5, Mara Rigney now helps brands work out what to do with Web3 at Accenture Song.

    "With Web3" is such a...non-specific thing. And, for those of us who've been around through Web 1.0 and Web 2.0, it's hard not to feel a little skeptical. Like, "Oh, here comes another Ponzi scheme."

    But, in this episode, Mara takes us through some of the fundamental concepts of Web3 and describes how she works with brands to get a handle on it.

    You can find Mara here:

    https://www.linkedin.com/in/mararigney/ 

    **

    Find out about our New York City strategy workshop on June 16 here:

    https://sweathead.com/products/the-sweathead-strategy-workshop/

    **

    🔥 Strategy classes: http://www.sweathead.com

    ✉️ Newsletter: http://eepurl.com/dscjW5

    📸 Instagram: http://www.instagram.com/sweathead

    🔊 Podcast & other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world.

    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 38 min

Customer Reviews

4.8 out of 5
78 Ratings

78 Ratings

L. Hephay ,

Thank you!

Inspirational, informative, and entertaining. Excellent podcast!

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful podcasts that I have ever come across! Mark does such a great job of sharing his wisdom and I love how he leads meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out - you won’t be disappointed!

apodcastreview ,

Calling All Thinkers

If you’re currently a Strategist looking to refine your craft. If you’ve ever thought, hey, Strategy sounds interesting but like, what’s all this nonsense about insights and tension? If you have nothing to do with Strategy but have a brain and have wondered what to do with all the thoughts, feelings and words that bounce around inside you. Well then, Sweathead is for you. Mark has had a major influence on me, on the Strategy team I lead, and even friends who work in entirely different fields but have been seriously moved to near tears by Mark’s vulnerability and sincerity (true story). Seriously recommend.

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