Insight China Jimmy Robinson
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Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, an award-winning Chinese digital marketing agency. Features discussions on the latest trends in China, interviews with Chinese marketing experts, and China news updates. Connect with us on Linkedin, Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun.
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Episode 12 - Sustainability and Marketing in China
We delve into the complex landscape of sustainability marketing in China for 2023. Drawing from expert insights presented at Cannes Lions, we dissect the Chinese consumer's growing affinity for sustainable practices and products. We examine the transformative role of technology—such as AI and big data—in driving sustainable initiatives. Case studies from Adidas and Alibaba shed light on how brands successfully blend business objectives with environmental responsibility. If you're intrigued by China's burgeoning green market, this episode is a must-listen. Available on all major platforms, subscribe now to stay abreast of the intersection of sustainability and marketing in China.
Support the showInsight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a top Chinese digital marketing agency. Features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun. Special thanks to Frank Ye and Jimmy Robinson. -
Episode 11 - Misconceptions around Marketing in China
In this special interview edition, we unpack misconceptions about marketing in China, a market ripe with opportunity yet often misunderstood. Explore diverse consumer segments, the need for strategic localisation, and whether China really is still just all about WeChat. Join us as we navigate the complexities of marketing in the world's second-largest economy.
Support the showInsight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a top Chinese digital marketing agency. Features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun. Special thanks to Frank Ye and Jimmy Robinson. -
Episode 10 - Navigating Social Listening in China
In this episode, we explore the challenges of social listening in China, the exciting rise of AI integration in Chinese tech companies, and the impact of "revenge tourism" on the nation's travel industry. Join us as we uncover strategies to harness social media insights and stay ahead in the competitive Chinese market.
Support the showInsight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a top Chinese digital marketing agency. Features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun. Special thanks to Frank Ye and Jimmy Robinson. -
Episode 9 - China’s ChatGPT attempt
ChatGPT is already changing whole industries, but how will China's entry into this new AI world change things going forward, and who are the leading players in China? We explore Baidu's recently launched ERNIE bot, a look at some of the key news stories from China's recent two sessions, and what is Temu? We even asked ChatGPT to write part of our podcast for us, listen to see how you think ChatGPT did.
Support the showInsight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a top Chinese digital marketing agency. Features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun. Special thanks to Frank Ye and Jimmy Robinson. -
Episode 8 - China’s post-Covid tourism rebound
This podcast episode explores the surge in Chinese tourism post-Covid and how companies and brands must prepare for the changes in Chinese travellers' habits since the pandemic. The episode discusses the importance of thinking digitally and targeting Chinese tourists via online platforms and creative social media strategies.
Support the showInsight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a top Chinese digital marketing agency. Features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun. Special thanks to Frank Ye and Jimmy Robinson. -
Episode 7 - The Education Edition
Studying abroad: China’s outbound international education sector after 3 years of Covid -19.
The past several years have seen a dramatic shift in the global landscape of outbound international education, with China being one of the countries at the forefront of this movement. In 2018, Chinese students accounted for over 40% of all foreign enrolments worldwide – an impressive figure considering that just three decades ago, only about 5%. What does 2023 and beyond hold for overseas Chinese students?
Support the showInsight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a top Chinese digital marketing agency. Features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun. Special thanks to Frank Ye and Jimmy Robinson.
Customer Reviews
Great insightful podcast!
If I do say so myself, it genuinely is filled with the China stories that you need to know about in the world of marketing and tech. A lot of research and time is spent to create quality content that listeners will value.
The most helpful podcast ever
I’ve learned so much from this podcast!