Systems Simplified

Adi Klevit
  • 4.4 (7)
  • Entrepreneurship
  • Updated Daily

This is the Systems Simplified podcast where we feature top leaders who share stories on how to successfully systematize a business.

  1. 1d ago

    Building a Marketing Message That Opens Corporate Doors With Chala Dincoy

    In This Episode Most businesses describe what they do. Chala Dincoy believes a stronger marketing message starts with identifying the expensive problem the customer desperately wants solved. In this episode, Adi Klevit interviews Chala Dincoy about repositioning B2B marketing messages to stand out and attract corporate clients. Rather than keeping the conversation theoretical, Chala puts her methodology into practice by analyzing Adi's own description of Business Success Consulting Group. She challenges Adi to move from a broad explanation of creating, documenting, optimizing, and implementing processes toward a message built around a specific audience, problem, and business consequence. Using construction as an example, Chala and Adi work backward from inconsistent processes to inconsistent onboarding, delayed productivity, costly mistakes, and ultimately the potential loss or delay of valuable projects. Chala explains that this level of specificity makes it possible to communicate the value of a solution in language that matters to the buyer. Instead of leading with process documentation itself, the message can lead with the costly business problem the documented processes help eliminate. The conversation then moves from messaging into a repeatable approach for creating sales opportunities. Chala explains how research can uncover a very specific pain point within a target market and how that insight can become the foundation for outreach, sales conversations, and creative campaigns. The larger lesson for business owners is that systems aren't limited to operations. Marketing can also become systematic when companies clearly define who they are targeting, understand the problem they solve, quantify its impact, and build their message around the outcome the customer values.

  2. 3d ago

    How to Build a Repeatable Advertising System With Keagan O'Connell

    In This Episode Great advertising doesn't require reinventing the wheel every week. Once you understand what works, the opportunity is to build a system for repeating and improving it. In this episode, Adi Klevit interviews Keagan O'Connell about the systems behind successful social media advertising. Drawing on his experience working with home improvement companies, Keagan explains why creative is the foundation of a strong campaign. Rather than getting distracted by complicated targeting and optimization techniques, he recommends first creating an ad that captures attention, maintains interest, and gives the prospect a clear next step. Keagan also explains how businesses can make smarter decisions about advertising budgets and lead generation. Instead of choosing an arbitrary monthly ad spend, he recommends starting with the company's acceptable cost of marketing and working backward through average ticket size, customer acquisition cost, appointment rates, and other conversion metrics. He also discusses why sending paid traffic directly to a general website can create unnecessary distractions and shares what his agency has learned from testing Meta lead forms against landing pages. Most importantly, Adi and Keagan explore how creativity itself can become more systematic. Once an ad proves successful, businesses don't necessarily need an entirely new concept. They can create variations by changing elements such as the aspect ratio, background music, captions, or other components while preserving the core idea that already works. That approach turns marketing from a constant search for the next big idea into a repeatable process of testing, learning, and improving.

  3. 4d ago

    Building Stronger Business Relationships in the Age of AI With Ryan Paugh

    In This Episode The most valuable opportunities often don't come from carefully orchestrated networking. They come from staying connected long enough for the right conversation to happen at the right time. In this episode, Adi Klevit interviews Ryan Paugh about building relationships, nurturing professional networks, and creating communities that generate long-term value. Ryan explains that while there isn't one perfect blueprint for relationship building, there can be systems that help people remain intentional about it. He categorizes relationships, maintains his closest connections, and creates systematic ways to stay in touch with the weaker ties in his network that can otherwise easily disappear. Ryan also shares the story behind Forbes Councils and how the organization developed from an earlier community for young entrepreneurs. The goal was to give real practitioners, entrepreneurs, executives, consultants, and other professionals opportunities to share their expertise while also connecting with one another. Ryan and Adi discuss how strong communities become especially valuable when members actively contribute, ask questions, exchange ideas, and help each other solve problems. The conversation then turns to AI and the importance of protecting the human element of connection. Ryan cautions against adding AI simply because it is available, particularly when technology begins making conversations and interactions feel less authentic. The opportunity is to use AI where it genuinely helps people connect while preserving original thought, curiosity, generosity, and real human engagement. Systems can remind us to nurture relationships, but the relationships themselves still require people to show up genuinely.

  4. 5d ago

    How to Combine Human Intelligence and AI With Nigel Smart

    In This Episode The greatest advantage of AI may not be what the technology can do by itself, but what people can accomplish when they learn how to use it without surrendering their judgment. In this episode, Adi Klevit interviews Nigel Smart about what Nigel describes as cooperative intelligence: combining the analytical power of AI with human creativity, experience, and critical thinking. Nigel explains that AI excels at pattern analysis, processing large amounts of data, and handling repetitive work. The opportunity for business leaders is to identify where those capabilities can improve speed and efficiency while keeping people responsible for interpreting the information and making decisions. Nigel shares an example from his consulting work involving a laboratory where extensive analysis was required to identify operational and quality problems. Work that previously took months could potentially be compressed into days with today's AI tools. The lesson isn't simply to automate the analysis. Leaders still need enough knowledge and critical-thinking ability to evaluate the options, understand business constraints, question the output, and determine which course of action makes sense. Adi and Nigel also discuss the risks of becoming overly dependent on technology. If people stop exercising their analytical and creative abilities, they may become less capable of determining whether an AI-generated answer is actually correct. In a business environment characterized by constant disruption, systems and technology should support better thinking rather than replace it. The goal is to combine disciplined processes, powerful tools, human judgment, creativity, and communication to improve performance while remaining adaptable.

  5. Sep 18

    How to Build a Business That Runs Without You With Eliot Vancil

    In This Episode A business becomes significantly more powerful when its success no longer depends on the founder being involved in everything. In this episode, Adi Klevit interviews Eliot Vancil about the lessons he has learned from starting, building, and selling multiple companies. Eliot describes how his first company grew to 70 employees but lacked the operational foundation necessary to make it an enjoyable or sustainable organization. Those experiences shaped how he approached later businesses, including Fuel Logic, where he became much more intentional about structure, processes, accountability, and building the right team. The conversation explores why documentation is essential as a company grows. In the early stages, founders often wear multiple hats, but those responsibilities can become difficult to delegate when the knowledge exists only in their heads. Eliot explains that clearly defining each role, documenting what needs to happen, and creating simple processes allows responsibilities to transfer successfully. He also emphasizes looking beyond individual departments and documenting the handoffs between teams, since those transition points are often where things break down. Adi and Eliot then discuss what these systems ultimately give the entrepreneur: freedom. Eliot shares that a business capable of thriving without him allows him to spend more time in his highest-value role as a visionary, thinking strategically and creating what comes next. Systems don't simply remove the founder from daily operations. They create the space for the founder to focus on the work that can move the company forward while also building a more transferable and valuable business.

  6. Sep 17

    How to Build Proactive Sales Habits That Drive Growth With Craig Wigginton

    In This Episode Sometimes the biggest growth opportunity isn't finding more customers. It's creating better habits around the customers you already have. In this episode, Adi Klevit interviews Craig Wigginton about creating consistent organic growth through proactive communication. Craig explains that many established companies already have the people, customers, products, services, and infrastructure necessary to grow. The missing piece is often a systematic way of proactively strengthening relationships and uncovering opportunities within the existing customer base. Craig shares how he helps organizations shift from a reactive culture to a proactive one. Customer-facing employees meet in a weekly huddle, identify the right people to contact, and complete specific proactive activities Craig calls "swings of the bat." These conversations might include educating customers about additional services, asking what projects are coming up, identifying business currently going to competitors, advancing opportunities, or asking for referrals. Instead of leaving growth to chance, the organization creates a repeatable cadence around the behaviors that produce it. Adi and Craig also discuss the importance of measuring both activity and results. Revenue is a lagging indicator, which means that by the time leaders realize they're missing their targets, it may already be too late to correct the underlying behavior. Tracking proactive conversations gives leadership visibility into the effort happening before the revenue appears. When the right mindset, questions, cadence, measurements, and processes work together, proactive growth becomes a habit rather than an occasional sales push.

  7. Sep 16

    Building Systems for Consistent Franchise Growth With Gloria Burbano

    In This Episode Scaling a brand across multiple locations requires more than giving everyone the same logo. It requires a system that clearly defines what must remain consistent and where local teams have the freedom to adapt. In this episode, Adi Klevit interviews Gloria Burbano about the systems behind successful franchise and multi-location marketing. Gloria explains why a brand playbook creates the foundation for consistency by defining the brand, tone, audience, customer experience, and expectations. Without that guidance, individual locations can begin operating like completely different businesses that happen to share the same name. The conversation explores how organizations can turn that strategy into something people can actually execute. Gloria recommends providing locations with tools, templates, platforms, and clear guidelines so they don't have to reinvent the wheel. She also emphasizes defining responsibilities between the corporate and local levels. The corporate organization may own brand awareness and overall creative strategy, while local teams focus on converting customers within their individual markets. Adi and Gloria also discuss how AI is changing marketing execution. Gloria sees AI as a powerful way to research, replicate, streamline, and scale work, but not as a replacement for human strategy. Technology can dramatically increase speed, but people still need to determine the destination, identify meaningful insights, and preserve what makes the brand different. The combination of clear processes, human judgment, and the right technology allows organizations to scale efficiently without sacrificing consistency or individuality.

  8. Sep 15

    How to Build a Smarter Paid Advertising System With Skip Wilson

    In This Episode Advertising platforms keep changing, but the fundamentals of good marketing haven't changed nearly as much as it might seem. In this episode, Adi Klevit interviews Skip Wilson about how business leaders can make better marketing decisions in an increasingly fragmented advertising environment. Skip explains that advertising still comes down to reaching a specific audience with a specific message to encourage a specific action. The platforms and technology may change, but having clarity around the audience, message, and desired outcome creates a stable foundation for the marketing system. Skip also explains why businesses need to look beyond surface-level metrics when evaluating paid advertising. A lower cost per lead doesn't necessarily mean a platform is performing better. The quality of those leads and the percentage that ultimately become customers matter significantly more. By understanding customer acquisition cost and tracking performance through the entire customer journey, businesses can make decisions based on actual results rather than assuming a campaign failed because leads seemed expensive. The conversation then turns to creating a more systematic approach to advertising. Skip recommends giving each ad one specific job and measuring whether it successfully moves the prospect to the next stage. From the ad to the landing page, webinar, lead magnet, or eventual sales conversation, each step can be evaluated independently. When marketing is structured this way, teams can identify where the process is breaking down, fix the specific problem, and create a repeatable system for improving performance.

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4.4
out of 5
7 Ratings

About

This is the Systems Simplified podcast where we feature top leaders who share stories on how to successfully systematize a business.

Information

  • Creator
    Adi Klevit
  • Years Active
    2021 - 2026
  • Episodes
    508
  • Rating
    Explicit
  • Show Website
    Systems Simplified

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