Table Stakes - Don't just collect data - with Mikkel Korntved

The conversation delves into the evolution of customer attitudes towards data sharing, the art of survey design, the science of response scales, data quality and validation, and motivating respondents to participate in surveys. Mikkel Korntved shares insights on the relevance of data, the importance of survey design, and the impact of response scales on data quality. Additionally, he discusses the challenges of motivating respondents and the significance of data integrity in customer experience programs.

Takeaways

• Data Relevance
• Survey Design

Chapters

• 00:00 The Evolution of Customer Attitudes
• 08:00 The Science of Response Scales
• 18:30 Data Quality and Validation
• 30:03 Motivating Respondents