31 episodes

Are you a marketing professional? Feeling overwhelmed yet? Join us as we have a few drinks and tackle this crazy industry one episode at a time. From marketing and data to branding and UX, we'll dissect these over drinks. Hosted by Derek Hovinga (The Inbound Lab), Scott Irwin (Critical Mass), and Peter Bishop (ZGM Modern Marketing Partners) —three long-time friends and long-time marketers.

Tableside Mashed Potatoes - A Marketing Podcast Tableside Mashed Potatoes

    • Business

Are you a marketing professional? Feeling overwhelmed yet? Join us as we have a few drinks and tackle this crazy industry one episode at a time. From marketing and data to branding and UX, we'll dissect these over drinks. Hosted by Derek Hovinga (The Inbound Lab), Scott Irwin (Critical Mass), and Peter Bishop (ZGM Modern Marketing Partners) —three long-time friends and long-time marketers.

    WTF IS AN NFT?

    WTF IS AN NFT?

    NFTs are taking the digital world by storm, but what exactly is it? We brought back Paul Bazay from Sajak & Farki to help us understand how non-fungible tokens work and what they've done with digital content creators around the world.

    This episode brought you by ZGM Modern Marketing Partners and The Inbound Lab

    • 30 min
    A Brand Experience with Darren from Sajak & Farki

    A Brand Experience with Darren from Sajak & Farki

    On episode 30 (Season 2, Episode 4), we have Darren Northcott from Sajak & Farki on to talk a bit about UX and what it means when a company delivers a great brand experience.

    Parental Advisory: This episode contains course language.

    Thanks as always to Thomas Thomas for their music!

    • 28 min
    Agency vs Client-side vs Consultancy with Blanka Martin

    Agency vs Client-side vs Consultancy with Blanka Martin

    Join Derek (The Inbound Lab), Peter (ZGM Modern Marketing Partners and Scott (Critical Mass) as they welcome Blanka Martin to the podcast. Blanka has worked at an agency, client-side and is now running her own consultancy under Plain English.

    We discuss the pros and cons of working for an agency rather than client-side and how a consultant can help both achieve the best results.

    • 41 min
    True colors are shining through with Shane Wallace at Culture Smith

    True colors are shining through with Shane Wallace at Culture Smith

    On this episode, we had a super interesting chat with Shane Wallace at Culture Smith—a Calgary-based firm that helps businesses utilize culture to build high-performing teams. We discuss the importance of value alignment in creative firms and we even go through the Behaviour Colours of Peter, Scott and Derek.

    Thanks to Shane Wallace for coming on the show.
    Thanks again to Thomas Thomas for lending us their music.
    This podcast is powered by ZGM and The Inbound Lab.

    • 40 min
    How to be outcome-oriented

    How to be outcome-oriented

    In the first episode of season 2, we talk about the importance of being outcome-oriented to increase your success rates on projects.

    For context, Scott Irwin wrote a fantastic blog on this here.

    • 26 min
    Season Finale: A 2020 Podcast Post-Mortem

    Season Finale: A 2020 Podcast Post-Mortem

    On our final episode of the season, we look back at the start of Tableside Mashed Potatoes. We talk about what we liked about our podcast, what we could do better (or not) and what we're excited about in the new year.

    • 37 min

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