Tackling eCommerce, retail, and shopping ad in 2021 | PPC Town Hall 32

If 2020 was the year #eCommerce became a necessity, 2021 could be when it becomes the norm.  What PPC strategies should you use for retail and eCommerce accounts? Which shopping trends are going to continue from last year? These questions are answered in our chat with Google and our friend Andrew, who comes armed with plenty of lessons from his agency.  This panel covers: • Which 2020 online shopping trends Google expects to continue in 2021 • What happened during Standard vs. Smart Shopping campaign tests • Pros and cons of different account structures for e-commerce advertisers • Tips and tricks for maintaining more control while using Smart Shopping campaigns • Feed optimizations to try for better PPC performance   Our expert guests: • Emi Wayner, Google • Peter Oliveira, Google • Andrew Lolk, Savvy Revenue  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing