Tackling Threads: Navigating a Game Plan for Instagram’s New Platform ft. Verity Hurd

On July 5th, Meta released Threads, the fastest app to hit 100 million downloads. As a brand new social media platform that has been built out of Instagram, brands have been garnering more followers in 24 hours than in two years on Instagram. It is no surprise that marketing teams are now wondering exactly what they are supposed to do with this new network.
To help clear things up, Verity Hurd is here today to talk all things Threads. Verity is the Brand Advocacy and Community Lead at Duel. She is a social media and content strategist working with over 100 brands and the previous Founder of Style Up Social, a social media and content creation agency. With such a rich history in the social media field, she is well-placed for sharing insights and tactics on approaching Threads.
She covers what Threads is, how it connects to the Fediverse, its key features and planned updates, plus creative examples of how brands have already started to set the tone of the platform. She finishes with insider top tips and best practices in a game plan for attacking the Threads platform.
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