5 episodes

A podcast designed to help brands connect with their customers. Exploring the world of digital and creativity.

Take 3 with FPCG Ferrier Pearce Creative Group

    • Design

A podcast designed to help brands connect with their customers. Exploring the world of digital and creativity.

    How do you create a podcast?

    How do you create a podcast?

    Podcast popularity is on the rise! According to Ofcom, over 7 million people listen to them every week and they've seen a boom during the last two years. So it's no wonder brands are now looking to create their own podcast channel as part of their marketing strategy. But how exactly do you create a podcast? How do you get started? And how do you stand out from the crowd while staying true to your brand tone of voice? In this latest episode we chat to Alex Chisnall, founder of #1 business and entrepreneurship podcast Screw It, Just Do It. Alex is also an adviser for Antler and was a mentor for Virgin Startup. In this episode he shares his tips and tricks on how to create a successful podcast and shares some interesting stories from some of the world's most well-known entrepreneurs.

    Follow us on Twitter to join in the conversation:
    https://twitter.com/FPCG_team

    And to find out more about the topics disucssed in today's show head to:
    https://fpcreativegroup.com/
    https://uk.linkedin.com › alex-chisnall

    • 49 min
    Is long-form copy dead?

    Is long-form copy dead?

    In a fast-paced digital age, we're asking the question: is long-form copy dead? In this latest episode, digital account manager, Emily, and head of copy, Hayley, discuss what long-form copy is and how it can be used as part of a marketing and communications strategy. The podcast covers everything from how to write lengthy blog posts that are SEO-friendly to how to make your longer articles work harder for you across social media. Tune in and follow us on social media to let us know what you think https://twitter.com/FPCG_team

    • 29 min
    Can mindfulness boost creativity?

    Can mindfulness boost creativity?

    In this episode we discuss mindfulness and how it can be used to improve productivity and creativity in the workplace. Businesses all over the world are calling upon mindfulness to boost creative thinking and innovation - but does it work? We explore research that suggests it does, and we share some practical tips on how you can use it in your everyday working life.

    For more insights head over to our website and follow us on Twitter to let us know what you think of this episode:
    www.fpcreativegroup.com
    https://twitter.com/FPCG_team

    • 27 min
    Marketing and behavioural science: what can we learn?

    Marketing and behavioural science: what can we learn?

    In the second episode of Take 3with FPCG we look at behavioural science and cognitive bias, and explore how brands can use it to persuade and influence. Follow us on Twitter and join in the conversation and head to the website for more insights.
    @FPCG_team
    www.fpcreativegroup.com

    • 26 min
    Social media marketing: how to create a content and channel strategy

    Social media marketing: how to create a content and channel strategy

    Welcome to the first episode of Take 3 with FPCG, brought to you by Ferrier Pearce Creative Group. In this episode we delve into the world of social media and how brands can use it to effectively engage with their audience. We cover the steps you need to set up a social media strategy from scratch and share our three key takeaways that you can put into action today. 

    SHOW NOTES & REFERENCES:

    www.fpcreativegroup.com

    hello@fpcreativegroup.com
    Twitter @FPCG_team 

    Stats taken from a variety of sources https://fpcreativegroup.com/insights/what-social-channels-should-your-brand-be-using

    Platforms we mention: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat

    Music: Gillicuddy Springish

    • 23 min

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