A conversation about the companies that changed the world with hosts Marc Bridge and Dan Heu-Weller.
Marc and Dan go for a ride through the history of PACCAR, the most successful heavy-duty truck manufacturer in world--based in Bellevue, Washington!
Just Do It. Easier said than done.
Marc and Dan explore the early years of the world's most iconic sportswear company and debate whether they would have invested in a not-quite world-class middle distance runner from Oregon with a "crazy idea" to import Japanese track shoes and sell them out of the back of his Plymouth Valiant in 1964.
Costco changed shopping with its massive scale and deeply curated approach to retailing.
Marc and Dan discuss how the company quietly became one of the biggest retailers in the world, selling 137 million hotdogs at $1.50 a piece and an astounding quantity of pretty much everything else.
Starbucks Coffee Co.
Starbucks redefined coffee.
What was once a cheap and simple way to start the day at home morphed into a sophisticated (and expensive) ritual in highly stylized environment thanks to the vision and execution of entrepreneur Howard Schultz and his team.
Marc and Dan debate the cultural impact of Starbucks, Howard, and the $3.50 cup of fine arabica joe.
How did Starbucks convince the world to drink better coffee and what does the future hold for this icon of daily consumption?
In our inaugural episode, we discuss Boeing, the first Pacific Northwest company that took off globally.
From its incongruous start as a timber company, the Boeing Company developed into the world's largest aerospace company and brought the world closer together through its remarkable feats of engineering and launched the Pacific Northwest as an industrial and technological hub.
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Highly informative content! Both Dan and Marc have excellent rapport and a wonderfully engaging and fun style! Check them out, and enjoy learning.
My new favorite podcast
I have loved listening to Takeoff! I've learned so much about a set of businesses that have truly changed their industries (and maybe the world?). Marc and Dan are thoughtful, incisive, funny, and engaging ,and I love the way they approach each business they talk about. They report on the businesses' histories, innovations, and the context within which they operate to answer the question of what makes some businesses takeoff. I had trouble pulling myself away from the last episode (which resulted in me sitting and listening in my parked car) and can't wait for the next one.