41 min
Taking Advantage of a Context Shift Through Category Design w/ Doug Camplejohn Category Thinkers
-
- Marketing
In 2020, Doug Camplejohn was working at Salesforce when a global pandemic suddenly changed the world. He soon realized that there might be an opportunity to address the new ways in which people found themselves working. That’s when he decided to start Airspeed, a family of apps that helps employees feel connected and celebrated. Through the lens of category design, we dive into his journey, including:How he determined if his idea represented a new category opportunityHis process for identifyi...
In 2020, Doug Camplejohn was working at Salesforce when a global pandemic suddenly changed the world. He soon realized that there might be an opportunity to address the new ways in which people found themselves working. That’s when he decided to start Airspeed, a family of apps that helps employees feel connected and celebrated. Through the lens of category design, we dive into his journey, including:How he determined if his idea represented a new category opportunityHis process for identifyi...
41 min