Building your personal brand doesn’t have to be complicated. Taking the path of least resistance by making small authentic moves is a great way to start. Brittany Krystle is a personal branding expert. But before she began her journey of personal branding and podcasting, she was part of the VaynerX family. In both her business and her podcast, Brittany emphasizes that your personal brand is your business. And the most effective way to build your brand is by being authentic.