Taking virtual community beyond social media to become a competitive advantage with CMX co-founder David Spinks Marketing Talks: Companies & Communities

A strong community is a key element of every successful business. However, building one can be a complex and challenging process that requires a thoughtful plan from the start. That's where community expert David Spinks comes in. He literally wrote the book on community building - The Business of Belonging: How to Make Community Your Competitive Advantage. In this interview, he discusses the framework he developed for successful brand community building and operationalizing your community efforts. Learn more about David at his website: https://davidspinks.com/book/