Page not found – Talk to the brand with Keshav Naidu Naidu Panjabi

Joining us on this episode is Chaitanya Mathur, Global Head of Events at Zomato. He is the man behind their flagship event Zomaland. In this casual conversation, catch us talk about how Zomaland came into inception, the temporary migration to digital events in light of COVID-19, and what brands can except when partnering with a large event.

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Sound design by Zico (Soutrik Chakraborty)

https://www.instagram.com/zeek_zico/

Making a departure from a pure branding or marketing discussion is this high voltage chat with Kavan Antani. Kavan is the co-founder of IndieFolio Network an ambitious community of Indian creative professionals that aims to bring about some serious change in the gig economy. While the events of 2020 may have turned us into WFH experts, some companies have been gearing towards this and prepping for this long overdue revolution. Catch us as we take a peek into the future of the creative collaboration.

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Sound design by Zico (Soutrik Chakraborty)

https://www.instagram.com/zeek_zico/

Amogh Ranadive is a comedian, writer, and content creator with a healthy disdain for advertising. He is currently the head of content at Weirdass comedy, one of the country’s leading content creators. Among his most famous works is the Netflix series Hasmukh, starring Vir Das. In this episode we discuss brand placement in TV shows and movies while geeking out a little about the creative side of the business.



https://naidupanjabi.com/blog/wp-content/uploads/2020/06/E22-Amogh-Ranadive.mp3



Show notes -

Agar.io from House of cards https://www.youtube.com/watch?v=jrglQJerwsg



Connect with us on social media

https://www.facebook.com/naidupanjabi/

https://www.instagram.com/naidupanjabi/

https://naidupanjabi.com/

Sound design by Zico (Soutrik Chakraborty)

https://www.instagram.com/zeek_zico/

Our guest this week is Samit Malkani, Head of Brand marketing SEA and India, Google. We get candid about his journey, some of his most exciting projects, both outside and at Google. We also talk about a super-exciting project he worked on and was possibly India’s earliest viral sensations. Join us for a ring-side view into digital marketing and branding from one of the sharpest minds in the business.





https://naidupanjabi.com/blog/wp-content/uploads/2020/06/E21-Samit-Malkani.mp3





 


Show notes -


Google Maps commercials - https://youtu.be/_GjNxBEQFUo https://www.youtube.com/watch?v=YCZvtLoZf-E


Google Maps Billboards https://naidupanjabi.com/blog/show-notes-for-e21/


Google Photos - The story of Amit


https://www.youtube.com/watch?v=lO_BxMUeOqE


India in a day produced by Ridley Scott, Anurag Kashyap and Google https://www.youtube.com/watch?v=vbcUMvrsvJk


Samit Malkani’s Digital marketing blog https://whatisaninsight.com/

Our guest on this episode is Vikas Lachhwani, co-founder of MCaffeine, India’s first and possibly most successful caffeinated personal care brand. Vikas is an architecture graduate from IIT Kharagpur, who then pursued a Masters in Urban planning and transportation engineering from the University of Wisconsin - Milwaukee, followed by a research program in marketing from the Lubar school of Business.











His startup experience includes his time at Mu Sigma in the US, and Zoomcar in India where he was Senior VP Growth and Operations.











Vikas talks to us about his experiences with building a brand for Millennials, leading a crack team, the importance of metrics and most of all, building lasting connections.























 

We chat with John Thangaraj in this episode. John is the National Strategic Planning head at FCB Ulka. Join us as we talk about the role of strategic planning in marketing communication, the impact of COVID-19 on marketing efforts and the best approaches to reaching out and connecting with audiences in a manner that resonates. John also shares with us some of their studies and predictions for consumer behaviour for the times that lay ahead of us. 























Connect with us on social mediahttps://www.facebook.com/naidupanjabi/https://www.instagram.com/naidupanjabi/https://naidupanjabi.com/











Sound design by Zico (Soutrik Chakraborty) https://www.instagram.com/zeek_zico/











Show notes -











https://www.fastcompany.com/90484441/burger-king-france-tweets-out-recipe-for-homemade-whopper-during-quarantine