21 episodes

Same is Lame. Word of mouth is the most effective way to grow any business. But to get people talking, you must do one thing different; something that they do NOT expect. That conversation-starter is called a Talk Trigger. Each week on The Talk Triggers Show, best-selling author and hall of fame keynote speaker Jay Baer unveils a fast, fun, and most of all unexpected tale of a business that does something distinctly unusual and creates new customers as a result. Every show is just 6 minutes long—perfect for binging. It's inspirational, educational, thought-provoking, and often hilarious. If you own or manage a business (large or small), you'll love it.

Talk Triggers Show Jay Baer

    • Business

Same is Lame. Word of mouth is the most effective way to grow any business. But to get people talking, you must do one thing different; something that they do NOT expect. That conversation-starter is called a Talk Trigger. Each week on The Talk Triggers Show, best-selling author and hall of fame keynote speaker Jay Baer unveils a fast, fun, and most of all unexpected tale of a business that does something distinctly unusual and creates new customers as a result. Every show is just 6 minutes long—perfect for binging. It's inspirational, educational, thought-provoking, and often hilarious. If you own or manage a business (large or small), you'll love it.

    20 - The ESPN Host Who Created the Best Ads Ever

    20 - The ESPN Host Who Created the Best Ads Ever

    Did you know that there are over 700,000 podcasts in the world right now? And, many of them fall into the sports category with most covering similar topic and show formats. 
    So, what should you do if you’ve got a sports podcast? How can you make it different enough from the avalanche of other sports podcasts so that listeners actually take notice and tell their friends about it? 
    Well, if you tune into episode 20 of The Talk Triggers Show, you’ll hear about a sports media personality on ESPN that managed to take the entire premise of podcast advertising and turn it on its head. 
    Oh, and did I mention this is the final episode of The Talk Triggers Show?  
    I’d like to thank you for tuning in each week and keeping up with the show, whether you listened to the podcast version of the show or the video series over on YouTube – I appreciate all of your support and I hope you enjoyed the show and maybe learned a thing or two along the way! 
    If you haven’t listened to all of the episodes yet, all 20 are available, so you can start binge listening/watching now and go crazy on Talk Triggers! 
    Mentioned in this episode: 
    Sports? 
    To never miss an episode, subscribe to The Talk Triggers Show on YouTube and/or on your favorite podcast app! 
    For more information and to explore the show click here.  

    • 6 min
    19 - Their ENTIRE BUSINESS is about Word of Mouth

    19 - Their ENTIRE BUSINESS is about Word of Mouth

    Minor league baseball has been around for over one hundred years and let’s be honest, it doesn’t usually cause much of a commotion after the cheering falls silent.  
    But there is one team in Savannah, Georgia, that happened to be bought by two people who not only believed in them, but that word of mouth would work and propel the team to new heights. 
    How is this possible? How can you make a baseball team that talkable? 
    On episode 19 of The Talk Triggers Show, you’ll hear about the most talkable baseball team in history that has not one, but dozens of talk triggers. 
    So, is two (or three or four) really better than one? 
    Tune into episode 19 to find out! 
    Mentioned in this episode: 
    The Savannah Bananas 
    To never miss an episode, make sure you subscribe to The Talk Triggers Show on YouTube and/or on your favorite podcast app! 
    For more information and to explore the show click here.  

    • 6 min
    18 - How a Pharmacy Became a Twitter Sensation

    18 - How a Pharmacy Became a Twitter Sensation

    Customers don’t expect much from their local pharmacy. They pick up their prescribed medication and maybe a few other things, pay the bill and leave. Going to the pharmacy is more of an errand than anything else.  
    But there is one pharmacy chain in the United States that knows how to get people talking about their stores. It’s nothing too wild or “out there,” but it is something that a lot of people like to talk, chat and tweet about.  
    On this episode of The Talk Triggers Show, you’ll learn about how one of the biggest pharmacy chains in the country dominates word of mouth by putting a small twist on something that usually ends up in the trash. 
    Mentioned in this episode:
    CVS Pharmacy 
    Subscribe to The Talk Triggers Show on YouTube and/or on your favorite podcast app to make sure you never miss an episode! 
    For more information and to explore the show click here.  

    • 6 min
    17 - You Won’t Believe This College Graduation Ceremony

    17 - You Won’t Believe This College Graduation Ceremony

    Graduation ceremonies are a snooze fest. Everyone wears the same cap and gown. You’re forced to sit and listen to a few unoriginal speeches about pursuing your passion. Then, you walk up on stage, take your certificate, shake hands with the Dean and that’s it.  
    It’s safe to say that if it wasn’t for all the embarrassing photos your parents took on the day, you’d probably forget what happened during your graduation ceremony. But it doesn’t have to be that way. 
    On this episode of The Talk Triggers Show, you’ll hear a story about a college in Japan that chooses to do things very differently. It’s one of the few graduation ceremonies where everybody in attendance is given an unforgettable experience that will stay with them forever. 
    What makes this college’s graduation ceremony so remarkable that attendees can’t wait to tell their grandkids about it? 
    Well…you’ll have to tune in to find out! 
    Mentioned in this episode:  
    Kanazawa College 
    To never miss an episode, subscribe to The Talk Triggers Show on YouTube and/or on your favorite podcast app! 
    For more information and to explore the show click here.  

    • 5 min
    16 - The Best T-Shirt Giveaway of all Time

    16 - The Best T-Shirt Giveaway of all Time

    Word of mouth influences 50% of all purchases. But did you know that in B2B, word of mouth influences 91% of all purchases!  
    This might shock you, but let’s think about it for a second. Most B2B companies come across as… I’ve got to say it… boring.  
    So, when a B2B company puts just a TINY twist on things, they can unlock a torrent of customer story-telling.   
    Now, the majority of examples I’ve told you about on previous episodes of this show are from B2C companies. But this time, you’ll learn how a 47 year-old, lumber company has stopped spending thousands of dollars on ads by coming up with a truly remarkable Talk Trigger. 
    Find out how a B2B manufacturer in northern California has turned their customers into their greatest marketing advantage. 
    Mentioned in this episode: 
    WindsorOne 
    To never miss an episode, subscribe to The Talk Triggers Show on YouTube and/or on your favorite podcast app! 
    For more information and to explore the show click here.  

    • 6 min
    15 - How to Make Advertising Unnecessary

    15 - How to Make Advertising Unnecessary

    Is it possible to run a successful restaurant business without spending a penny on advertising? 
    Maybe if you’ve got a remarkable menu serving dishes fit for royalty you can. But, when you’re a burger restaurant selling the same product as thousands of other restaurants in the city, you’ll need more than a delicious hamburger to drive hungry customers through the door.   
    On this episode of The Talk Triggers Show, I share a mouth-watering story about a hamburger restaurant in Sacramento whose burgers were named 29th best in America by USA Today.   
    Oh, and that’s not the story that has the people of Sacramento talking about the restaurant and although it helps, it’s also not the reason why this restaurant has never spent a penny on advertising since the day they opened. And that, ladies and gentlemen, is no joke. 
    How do they do it? 
    Discover the answer on episode 15 of The Talk Triggers Show!  
    Mentioned on this episode: 
    Skip’s Kitchen 
    To never miss an episode, subscribe to The Talk Triggers Show on YouTube and/or on your favorite podcast app! 
    For more information and to explore the show click here.  

    • 5 min

Customer Reviews

LewisB502 ,

Entertaining and educational bites of goodness

It's like receiving and then opening that Amazon package you forgot what it was you ordered... an entertaining and fun quick consumption of the people and Brands crushing WOM Marketing.

LarryW888 ,

Jay is the man!!!

Talk Triggers is Jay’s newest book and is amazing ...His Talk Triggers podcast is a weekly summary of businesses who are implementing TT in a great way...Always entertaining and to the point!! Keep up the great work Jay!!

FredTParsons ,

Great Word of Mouth Marketing Tips

If you want to get your customers talking about your product or service -- and growing your business for you -- listen to Jay's Talk Triggers show. It's the best source for word of mouth success stories.

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