Talkin' Paint Podcast Auto Detailing Marketing, SEO and Business Advice

Gabe Fletcher
  • 5.0 (11)
  • MARKETING
  • UPDATED SEMIWEEKLY
Talkin' Paint Podcast Auto Detailing Marketing, SEO and Business Advice

Serving the Auto Detailing and Auto Film Industry - Gabe Fletcher, Founder of Detailing Growth Marketing Agency https://detailinggrowth.com brings first-hand industry knowledge in business development, marketing strategies and growth concepts to the Auto Detailing, Ceramic Coating, Window Tinting and Paint Protection Film Industry. Join their free marketing group on Facebook for more information - https://facebook.com/groups/detailinggrowth/ Interested in being on Talkin Paint? Reach out at https://talkinpaint.com/be-a-guest/

  1. How To Dominate Sales in 2025 In Your Auto Detail, PPF, Ceramic Coating & Window Tint Business

    3 HR. AGO

    How To Dominate Sales in 2025 In Your Auto Detail, PPF, Ceramic Coating & Window Tint Business

    On this Episode of Talkin' Paint, I explore common misconceptions about sales within the detailing & auto film industry. I also go over strategies for building stronger client relationships. I discuss how shifting from transactional interactions to trust-based partnerships can transform business outcomes, particularly for high-ticket services. Detailing Business Coach Sales Masterclass These are the topics that I go over: - The evolution from traditional sales tactics to relationship-focused approaches - Creating effective follow-up systems and response protocols - Developing comprehensive proposals that communicate value - Building and maintaining brand trust through consistent client experiences Core Insights: I challenge the notion that lead quality is the primary barrier to success, suggesting instead that effective communication and value demonstration play more crucial roles. I examine how detailing professionals can better educate potential clients about their services and differentiate themselves in the market. Practical Applications: I outline specific steps for implementing a structured sales process, emphasizing the importance of multiple touchpoints and consistent follow-up. The episode provides guidance on transforming initial inquiries into long-term client relationships by prioritizing education and trust-building over immediate closing. Takeaways: I explain how success in detailing sales often requires viewing the process as an extension of customer service rather than a purely transactional exchange. By focusing on client education and relationship development, businesses can create more sustainable growth patterns and stronger market positions. DetailerOS Detail Shift Newsletter AutoDetailMarketing.com Why Detailing Growth?

    35 min

  2. 11/25/2024

    The Future of Marketing: Show Your Work to Rank Higher on Google

    Detailing Growth: Talkin' Paint Podcast : How to Rank #1 on Google: Grow Your Detailing Business with Content Marketing Gabe Fletcher discusses the recent Google Core Update and its implications for automotive businesses. He emphasizes the importance of demonstrating expertise through content creation, focusing on solving real problems rather than just advertising services. Gabe provides actionable strategies for documenting work, creating content, and leveraging it for SEO and business growth, emphasizing that done is better than perfect when it comes to content production. Timestamp: 00:30 - Introduction to Google Core Update 02:58 - Importance of Demonstrated Expertise 05:58 - Changing Search Trends 08:54 - Content Creation Strategy 12:40 - Implementing Content Creation 15:58 - Simplifying Content Approach 17:43 - Conclusion and Call to Action Links referenced in this episode: detailinggrowth.comworkwith.detailinggrowth.com Companies mentioned in this episode: Google Detailing Growth Meta

    18 min
  3. TALKIN' PAINT PODCAST | SEASON 2 - EPISODE #22 The Compounding Effect of Marketing: Building a Solid Foundation for Growth

    08/08/2024

    TALKIN' PAINT PODCAST | SEASON 2 - EPISODE #22 The Compounding Effect of Marketing: Building a Solid Foundation for Growth

    The Talk Paint Podcast, hosts Gabe and Tyler Lori discuss the challenges businesses face in the evolving market landscape of 2024. They emphasize the importance of running lean operations, managing labor costs, and adapting to changes brought by events like COVID, the AI boom, and upcoming elections. The conversation highlights the emotional curve of marketing, detailing the journey from self-doubt to explosive growth. They stress the need for a solid marketing foundation and a methodical approach, touching on the limitations of relying solely on Facebook ads and the necessity of diversifying marketing strategies. The episode also features success stories and practical advice for businesses looking to thrive in the auto detailing and auto film sectors. 00:00 Introduction: Navigating Modern Business Challenges 00:14 Client Goals: The Reality Check 00:30 The Emotional Curve of Marketing 01:08 Detailing Growth: Your Marketing Partner 01:45 Welcome to the Talking Paint Podcast 02:19 Adapting to a Changing Market 06:05 The Evolution of Social Media Advertising 09:17 The Importance of a Comprehensive Marketing Plan 15:26 The Unicorn Client: A Success Story 22:34 The Emotional Curve of Marketing Revisited 33:58 Conclusion: Building a Solid Marketing Foundation What to grow your business? https://workwith.detailinggrowth.com/ LEARN HOW TO GROW? https://detailingbusinesscoach.com/ 🔔 Don't forget to turn on notifications to never miss an episode! 📧 Join Our Newsletter! Get exclusive tips and insights: https://signup.detail-shift.com/ 👥 Join Our Marketing Facebook Group! Connect with fellow detailers: https://www.facebook.com/groups/detailinggrowth 🤝 Who Is Gabe Fletcher? https://gabefletcher.crd.co/ Links referenced in this episode: detailinggrowth.comtalkinpaint.com Companies mentioned in this episode: Detailing Growth Google Meta Facebook Apple TikTok Instagram

    36 min
  4. TALKIN' PAINT PODCAST | SEASON 2 - EPISODE #21 There's Levels To This | Understanding the 5 Levels of Paint Protection Film Shops

    07/15/2024

    TALKIN' PAINT PODCAST | SEASON 2 - EPISODE #21 There's Levels To This | Understanding the 5 Levels of Paint Protection Film Shops

    BE A GUEST: https://talkinpaint.com/be-a-guest/ Grow Your Business GO HERE: https://workwith.detailinggrowth.com/ Be A Guest: LEARN HOW TO GROW? GO HERE: https://signup.detail-shift.com/ Understanding the 5 Levels of Paint Protection Film Shops I'm going to talk about the different tiers of Paint Protection Film (PPF) shops. I breaks down the journey from a Level 0 shop just starting out to a Level 5 protective-only business, highlighting the challenges and growth opportunities at each stage. I also go over the importance of training, experience, and strategic planning in progressing through these levels, offering valuable insights for detailing businesses looking to grow their PPF services. 1:05 - Different Levels of PPF Shops 2:02 - Level 0: Starting from Nothing 3:23 - Level 1: Plotter Pioneer Stage 5:05 - Level 2: Solid Foundation 6:02 - Level 3: Established Expert Shop 6:46 - Level 4: Titan Status 7:30 - Level 5: Protective-Only Shops 9:37 - DetailShift Newsletter Information 10:38 - Importance of Experience and Growth 11:31 - Closing Remarks and Call-to-Action 📧 Join Our Newsletter! Get exclusive tips and insights: https://signup.detail-shift.com/ 👥 Join Our Facebook Group! Connect with fellow detailers: https://www.facebook.com/groups/detailinggrowth Resources Mentioned: Detail Shift Newsletter: https://signup.detail-shift.com/ Detailing Growth: https://workwith.detailinggrowth.com/

    13 min
  5. TALKIN' PAINT PODCAST | SEASON 2 - EPISODE #20 Honesty Scales & Fake Fails - Growing On Integrity

    06/29/2024

    TALKIN' PAINT PODCAST | SEASON 2 - EPISODE #20 Honesty Scales & Fake Fails - Growing On Integrity

    What to grow your business? GO HERE LEARN HOW TO GROW? GO HERE How does trust function as a business asset? 👈 I'm going to break down the link between consistent actions and strong customer relationships and how it works inside of your auto detailing and PPF business. In this episode, I discuss practical ways to incorporate honesty in your business practices, methods for addressing customer disputes with integrity, and strategies for fostering accountability within your team. 🔔 Don't forget to turn on notifications to never miss an episode! 📧 Join Our Newsletter! Get exclusive tips and insights: https://signup.detail-shift.com/ 👥 Join Our Marketing Facebook Group! Connect with fellow detailers: https://www.facebook.com/groups/detailinggrowth 🤝 Who Is Gabe Fletcher? Time Stamps Introduction and the importance of honesty in business 00:02:14 Trust as the currency of your business 00:05:22 Honesty during economic downturns 00:09:11 Handling client disputes with transparency 00:13:58 Standardizing pricing for trust-building 00:14:00 Building trust through transparent pricing 00:15:27 Creating systems of accountability in your team 00:19:07 The compounding effect of honesty and integrity 00:21:00 The mental cost of dishonesty in business 00:25:18 #AutoDetailing #BusinessGrowth #Honesty #TalkingPaintPodcast

    24 min
  6. TALKIN' PAINT PODCAST | SEASON 2 - EPISODE #19 $2.2 Million A Year of PPF, Window Tint, Vinyl & Ceramic Coatings in VEGAS!

    05/04/2024

    TALKIN' PAINT PODCAST | SEASON 2 - EPISODE #19 $2.2 Million A Year of PPF, Window Tint, Vinyl & Ceramic Coatings in VEGAS!

    Get ready to be inspired by Miguel Peralta's journey of turning Purple Flare Wraps into a $2.2 million a year powerhouse in Vegas! The biggest challenge of all being that Vegas is The Highest Caliber Location for customer service & client experience in the entire United States. Innovative marketing tactics to operational efficiency, this interview with Gabe from Detailing Growth covers it all on this episode of the Talkin' Paint Podcast! More at https://talkinpaint.com/ Purple Flare Wraps - Las Vegas! Web: https://purpleflareagency.com/ Youtube: https://www.youtube.com/@PurpleFlareWraps IG: https://www.instagram.com/purpleflarewraps/ FB: https://www.facebook.com/PurpleFlareWraps/ Get Your Shop Dialed In @ https://detailinggrowth.com/ Join our Facebook Group @ https://facebook.com/groups/detailinggrowth Join the DetailShift Newsletter @ https://signup.detail-shift.com The Art of Scaling a Detailing Business with Miguel Peralta **Chapters** 00:00 The Journey from 100 to 200: Scaling Your Business 00:26 Introducing Miguel Peralta: A Success Story in Detailing 03:01 Expanding Operations: The Growth of Purple Flair Wraps 05:26 From Agency to Industry Leader: The Evolution of Purple Flair 07:57 Mastering Revenue Growth: Strategies for Success 17:59 Navigating Competitive Markets: Insights and Strategies 22:59 Leveraging CRM and Marketing for Business Growth 29:27 The Importance of Sales Skills in a Competitive Industry 32:08 Innovative Sales Techniques and Customer Engagement 32:28 The Power of Personalized Videos in Sales 32:41 Understanding Your Customer: A Salesperson's Guide 32:54 Leveraging Technology for Enhanced Customer Interaction 33:13 Building Trust and Rapport with Diverse Clients 33:58 The Importance of Adaptability in Sales 36:05 Maximizing Business Opportunities Through Compassion and Understanding 40:50 The Role of Technology and Innovation in Modern Sales Strategies 41:56 Creating a Customer-Centric Business Culture 54:49 Learning from Mistakes: A Path to Improvement 56:32 The Significance of Systems and Processes in Scaling Your Business 59:39 Concluding Thoughts and Gratitude

    1h 1m
  7. TALKIN' PAINT PODCAST | SEASON 2 - EPISODE #18 How Do You Get $400k month of PPF & Coatings? w/ Joe Torbati of OC Detailing

    03/12/2024

    TALKIN' PAINT PODCAST | SEASON 2 - EPISODE #18 How Do You Get $400k month of PPF & Coatings? w/ Joe Torbati of OC Detailing

    In this episode of the Talking Paint podcast, host Gabe welcomes Joe Torbati, the founder of California-based OC Detailing, to discuss the evolution and insights of the auto detailing industry, particularly focusing on Tesla and paint protection film. Joe, a seasoned expert in vinyl wrap and auto film, shares his journey from starting OC Detailing in 2012, his approach to exceeding customer expectations, and the importance of learning from failures. The conversation delves into the significance of actions taken with intention, the challenges and rewards of being self-taught, and the nuances of running a successful detailing shop. Joe candidly discusses his background, the value of detail in work, team dynamics, and the impact of his business on his life. Moreover, the discussion covers customer communication, setting expectations, and leveraging digital tools for service agreements. Personal stories about overcoming addiction and finding peace in activities like paintball add depth to the dialogue, emphasizing resilience, growth, and community. 00:00 Introduction and Personal Beliefs 00:50 Welcome to the Talking Paint Podcast 01:06 Interview with Joe Torbati from OC Detailing 01:46 Joe's Journey in the Auto Film Industry 03:58 The Story Behind OC Detailing 04:51 The Importance of Exceptional Work and Customer Satisfaction 06:04 The Role of Content Creation in Business Growth 06:31 The Impact of Customer Reviews and Local Reach 07:17 The Challenges and Rewards of Running a Business 08:03 The Importance of Continuous Learning and Improvement 11:29 The Transition from Business Operator to Business Owner 15:03 Overcoming Addiction and Achieving Success 18:08 The Importance of a Balanced Work-Life 19:30 The Impact of the Pandemic on Business Operations 28:35 The Importance of a Good Sales Process 32:34 The Fine Line Between Confidence and Arrogance 33:18 Delivering on Your Promises 33:40 The Importance of Confidence in Your Work 34:06 The Impact of Social Media on Confidence 34:45 Owning Your Business Model 35:12 Understanding Your Business Level 35:37 The Importance of Messaging in Business 36:28 Setting Expectations and Delivering on Them 37:03 The Power of Accepting Fault 37:22 The Struggles of Accepting Criticism 42:11 The Importance of Communication in Business 44:48 The Impact of Negative Experiences 45:06 The Power of Staying in Your Lane 45:24 The Importance of Upholding Agreements 53:14 The Joy of Paintball 01:00:01 The Importance of Doing the Right Thing 01:03:12 The Value of Open and Honest Conversations JMDor6P2goqEmruBU8pn

    1h 4m
  8. How You Get $15k For PPF - Guest w/ Robert Winters Phenomenal Detailing, NC.

    02/23/2024

    How You Get $15k For PPF - Guest w/ Robert Winters Phenomenal Detailing, NC.

    On todays episode of Talkin' Paint - Gabe hosts Robert Winters of Ceramic Pro Raleigh where they discuss Robert's moves in building a successful detailing business. Robert shares that he started alone, mobile detailing, and gradually expanded to owning a shop space and eventually being in a 4,000 square feet facility. He now looks forward to expanding to a bigger shop. Robert highlights how investing in a professional image and delivering an unmatched customer experience helped sell high-end packages. Robert also emphasizes how using a software, Urable and working with Detailing Growth, made his operations more efficient. He adds the importance of having a transparent relationship with clients to gain trust. 00:00 Introduction and Personal Journey 00:38 Interview with Robert Winters 01:57 The Growth of Phenomenal Detailing 04:17 The Challenges and Successes of Expansion 07:34 The Importance of Customer Experience 08:24 Learning from Mistakes and Challenges 10:28 Dealing with Unhappy Customers 14:34 The Importance of Inspection and Documentation 15:46 The Importance of Vehicle Inspections 17:49 The Value of Professionalism and Customer Service 20:31 The Power of Trust in Business Transactions 20:57 Delivering Value to Clients 25:28 The Art of Upselling 27:39 Building a Professional Image 30:50 Balancing Work and Family Life 31:21 Conclusion and Final Thoughts Visit us Online @ https://detailinggrowth.com Get Your Free Marketing Guide: https://marketingguide.detailinggrowth.com Join our Free Facebook Group - https://www.facebook.com/groups/detailinggrowth Tiktok: https://tiktok.com/@detailinggrowth Facebook: https://facebook.com/detailingbusinessgrowth Youtube: https://youtube.com/@detailinggrowth Instagram: https://instagram.com/detailinggrowth

    33 min
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5
out of 5
11 Ratings

About

Serving the Auto Detailing and Auto Film Industry - Gabe Fletcher, Founder of Detailing Growth Marketing Agency https://detailinggrowth.com brings first-hand industry knowledge in business development, marketing strategies and growth concepts to the Auto Detailing, Ceramic Coating, Window Tinting and Paint Protection Film Industry. Join their free marketing group on Facebook for more information - https://facebook.com/groups/detailinggrowth/ Interested in being on Talkin Paint? Reach out at https://talkinpaint.com/be-a-guest/

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