Talking AI, Episode 2: How predictive AI is supercharging bidding strategies Google Marketing Platform Academy Podcast

Bidding strategies fuelled by AI can help marketers deliver ROI and unlock new growth avenues - find out how in the latest episode of Talking AI. Join our host, IAB CMO Helen Mussard as she chats to Nick Brady, Head of Search Bidding, Growth & OptiScore at Google and Álvaro Verdeja, Global Cloud & Data Director at Making Science about the transformative power of predictive AI in bidding strategies, and uncovers their unique tips and insights. And if you haven’t a...