33 min
Talking Aspirational Brands, Rihanna, Victoria's Secret & Customer Data with Tech Founder Caroline Spiegel Marketing Talks: Companies & Communities
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- Marketing
Every brand ultimately wants to create desire and aspiration within buyers. But the way to do that changes depending on social, cultural and generational trends. It's the difference between Rihanna's Savage X Fenty and Victoria's Secret marketing. In this interview, tech founder Caroline Spiegel talks about these topics, but also how customer data can help provide key insights into building a more resilient, desirable brand.
Every brand ultimately wants to create desire and aspiration within buyers. But the way to do that changes depending on social, cultural and generational trends. It's the difference between Rihanna's Savage X Fenty and Victoria's Secret marketing. In this interview, tech founder Caroline Spiegel talks about these topics, but also how customer data can help provide key insights into building a more resilient, desirable brand.
33 min