34 episodes

This is Talking Small Business with Kat Schmoyer & Megan Martin. A podcast for creatives who like to keep it real about what it actually takes to grow an online business. We’re competitors turned biz besties who chat daily… and now we’re bringing you into the conversation! Every Monday, we'll bring you candid conversations on topics specific to small business - topics like email marketing, social media, passive income, goal setting and more! We aim to provide actionable, heartfelt biz strategy, peppered with real-day-in-the-life discussions. We're open up our biz playbook and bringing YOU into the conversation, too. You in? Good. Press play & let's chat!

Talking Small Business Kat Schmoyer & Megan Martin

    • Business
    • 4.4 • 10 Ratings

This is Talking Small Business with Kat Schmoyer & Megan Martin. A podcast for creatives who like to keep it real about what it actually takes to grow an online business. We’re competitors turned biz besties who chat daily… and now we’re bringing you into the conversation! Every Monday, we'll bring you candid conversations on topics specific to small business - topics like email marketing, social media, passive income, goal setting and more! We aim to provide actionable, heartfelt biz strategy, peppered with real-day-in-the-life discussions. We're open up our biz playbook and bringing YOU into the conversation, too. You in? Good. Press play & let's chat!

    #033: A Simple Strategy to Get More Done in Your Work Day

    #033: A Simple Strategy to Get More Done in Your Work Day

    We've talked a lot about quarterly and yearly planning on previous episodes, but today we're talking about how to actually get things done and chase those goals. We often put a lot of effort into creating great plans and dreaming big, but we need to learn how to turn those plans into action steps that we can get done on a daily basis! So, today we're picking Kat's brain about how to tackle the dreams and daily to-dos that need to get done to move our business forward each year. Join us for a candid conversation to learn how to get more done in your work days!
    What we’re discussing today:
    How Kat focuses on day-to-day tasks
    Three pillars to tackle your dreams
    Tips to schedule your work days, especially with kids
    How to tell the difference between non-negotiable for your day and what can wait
    More about marketing, maintenance and projects
    Tips to feel more in control and organized
    How Trello can help organize these tasks each week

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    Connect with Kat and Megan: https://talkingsmallbusinesspodcast.com/ (https://talkingsmallbusinesspodcast.com/)

    • 19 min
    #032: BTS: The Passive Bundle

    #032: BTS: The Passive Bundle

    Megan is in the hot seat today! We're talking all about the Passive Bundle that she put together this past January. She's opening up applications for contributors for the next round of the bundle and as we were discussing this together, we realized something. We've never talked about what it's like putting together a bundle like this. So today's episode is all about preparing and coordinating a bundle and how you might go about doing that for you own niche! Megan's going to be sharing her experiences and ideas, so if you've ever thought about offering a bundle, make sure to take a listen!
    What we’re discussing today:
    What is a bundle + why Megan wanted to host one
    How it felt offering something brand new
    Tips to find your bundle into what you currently offer + your brand
    What it was like working with 30 contributors
    How to communicate with contributors
    Why they decided to do another round of the bundle
    Requirements for the bundle
    How Megan celebrated the success for herself + affiliates

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    Connect with Kat and Megan: https://talkingsmallbusinesspodcast.com/ (https://talkingsmallbusinesspodcast.com/)

    • 27 min
    #031: Our Partnership: A Candid Conversation (Plus, Happy Birthday TSB!!)

    #031: Our Partnership: A Candid Conversation (Plus, Happy Birthday TSB!!)

    Our favorite episodes to record are the ones that you've requested, which is why we're so excited about this one! Today we’re going to talk about partnerships, and specifically approaching partnerships in small business. We're going to share what that has looked like for us, with our partnership and this podcast. Together, we're having a candid conversation about how we approach partnership: what to think about, how to plan, and so much more. We'll also be celebrating ONE YEAR of Talking Small Business. It's wild to think that we've been doing this for a year because we just love having these conversations with you! So, let's get started with today's episode!
    What we’re discussing today:
    Why we created this podcast + the process we encountered
    How we thought through the back end of creating a podcast
    What you need for a partnership
    Tips for a successful partnership
    How we decided our podcast would about nurturing our followers
    Should your partnership become a new brand?
    What we've learned after being partners for a year
    How to decide how your partnership will work
    Our favorite part about doing this podcast

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    Connect with Kat and Megan: https://talkingsmallbusinesspodcast.com/ (https://talkingsmallbusinesspodcast.com/)

    • 27 min
    #030: Mid Year Review: Let's do this!

    #030: Mid Year Review: Let's do this!

    We've talked about end of year reviews and quarterly planning but now that June is here, it's time to talk about completing a mid-year business review! Kat is literally the queen of planning, especially quarterly planning, but she's also a huge advocate of these mid-year business reviews. Today, we're going to discuss why it's important to make time for your mid-year review, what it might look like, and how to set goals for the remainder of your year. This is the perfect time to start evaluating what's working - and what isn't - so you can set yourself up for success the rest of the year!
    What we’re discussing today:
    The difference between mid-year reviews and end of year reviews
    What is Kat's process for a mid-year review
    How feelings and emotions play a role in your review
    When to listen to your hunches vs. your data
    What to do after your review is done
    The difference between a mid-year review and quarterly planning
    A plan of action for your review
    Why it's important to celebrate your wins

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    Connect with Kat and Megan: https://talkingsmallbusinesspodcast.com/ (https://talkingsmallbusinesspodcast.com/)

    • 15 min
    #029: How to Find Your Zone of Genius

    #029: How to Find Your Zone of Genius

    If you're a part of the creative industry, you've probably heard the term "zone of genius" - and that's exactly what we're going to be talking about today! In our industry, it's common to hear your zone of genius come up when you discuss outsourcing or offers in your business... but what does that actually mean? So today, we're having candid conversation about what your zone of genius actually means as well as how to find it - and stay within it. We'll be sharing our stories on how we found our own zones of genius and how you can do the same! Let's get started!!
    What we’re discussing today:
    How Megan found her zone of genius, 11 years in the making
    What it means to be multi passionate while you find your zone of genius
    How Imposter syndrome impacts finding your zone of genius
    Kat's struggle with comparison
    What looking for validation can teach you about your zone of genius
    How Kat found her zone of genius through results
    What pivoting looked like and how that allowed Kat to step into her zone
    Signs you're not in your zone of genius

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    Connect with Kat and Megan: https://talkingsmallbusinesspodcast.com/ (https://talkingsmallbusinesspodcast.com/)

    • 22 min
    #028: How to Practically Build a Value Ladder in Your Business

    #028: How to Practically Build a Value Ladder in Your Business

    Did you know value ladders are on of the most beneficial things you can build on the back end of your business? Today, we're talking about how to actually create a value ladder for your business (and a quick refresher about what one is!). In today's episode, we're diving into the how's, what's and where's of building a value ladder. Whether you're a product based business or a service based business, a value ladder will absolutely serve you well so let's get started on how to build one for your biz!
    What we’re discussing today:
    What is a value ladder
    How to build a value ladder in a service based business
    Tips to promote your value ladder
    How to create your value ladder in a product based business
    Consumption sequences and how they help build your ladder
    Why consumption sequences are the most underutilized methods in value ladder promotion
    What a nurture sequence is - and if it's helpful
    Where to start building your value ladder

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    Connect with Kat and Megan: https://talkingsmallbusinesspodcast.com/ (https://talkingsmallbusinesspodcast.com/)

    • 30 min

Customer Reviews

4.4 out of 5
10 Ratings

10 Ratings

elandas16 ,

Honest Biz Coaching

I love hearing these two biz owners talk through their strategies and mindset when it comes to biz decisions.

Andrea E. Smith ,

Disappointed

Hard to believe that someone who believes in lifting up female small business owners would be so anti-women’s rights.

MKC4K ,

Real, honest, helpful conversations!

Love listening to Megan and Kat talk honestly about small business. I especially loved the episode about hiring a coach. Thank you, ladies!

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