The podcast, Talking Social Business, is hosted by digital communications strategist Krishna De. The Talking Social Business podcast is be published twice a month covering technology and tools. There will also be an episode each month exploring legal aspects that you need to be aware of in the world of technology and social media, especially focused on Europe where Krishna is based.
Spin Sucks Podcast #76: Professional Development
Professional development budgets are pretty common in large organizations.
Whether you sign up for workshops, attend conferences, or take an online course, those costs are often accounted for ahead of time, and people are encouraged to take part.
But if you work for a smaller organization, are the boss, or a solopreneur, the professional development budgets are often zilch, zero, nada, none.
So you need to get creative on how you’ll keep up with the latest industry trends and continue to hone your skills.
Your Professional Development Journey
At Spin Sucks, I consider my team pretty darn lucky.
They get to have all of the training we provide the communications industry for free.
They can take all of the courses, attend all of the group coaching, get instant reviews of their homework, and, best of all, have access to our coaches, their content, and their brains. It’s professional development on steroids for them.
I’ve experienced all levels of professional development throughout my career—from watching my boss read every morning and use that knowledge to help our clients through one-on-one coaching with some of the best business coaches out there.
And there are many ways to approach it.
That’s what we talk about in this episode of the Spin Sucks podcast.
The Spin Sucks Podcast on Professional Development
In this show you’ll learn:
* The benefits of professional development for your career
* What happens if you don’t invest in PD
* Why you should allocate a portion of of your non-work time to learning
* Your options for continuing your professional education through reading and other self-learning tasks
* About the professional development options offered by the Spin Sucks team
What’s Your Take?
My six-year-old loves learning. I’m constantly peppered with “Did you know…” questions throughout the day, every day.
We probably should all look to children and their curiosity about the world as a model for our continuing education and PD.
How do you plan your professional development? Do you consider yourself a lifelong learner?
Share your stories in the comments.
Spin Sucks Podcast #75: Diversity Issues in the Comms Industry
I once worked with a business coach who told me I had to stop smiling at men during meetings because it could be interpreted as me flirting with them.
Yes, you read that right.
What kind of world do we live in when a smile is misinterpreted as flirting in the business world?
You probably don’t need to guess that coach wasn’t around for very long.
Women get a lot of advice about how to succeed at work.
Not only is much of it conflicting, but it’s also extraordinarily offensive.
And, even though we’ve come pretty far—even during my career—we still have a long way to go.
Women Have Pancakes, Men Have Waffles
A few weeks ago, someone in our Spin Sucks Community posted this article from the Huffington Post about how women working at Ernst & Young are instructed to behave, dress, and act.
As of 2018, Ernst & Young didn’t have very many women working for their organization.
As a way to “empower” the women who do work there, and possibly build morale and an inclusive culture, and attract more women, they created an internal program called: Power, Presence, Purpose.
The purpose of the PPP program is to help women learn how to grow their networks, negotiate, and build stronger, high-performing teams.
Unfortunately, it has done the exact opposite of what they intended because of the “advice” they provide.
Let’s take a look at some of the quotes from the unbelievably misogynistic presentation that was obtained by the Huffington Post:
Women’s brains absorb information like pancakes soak up syrup so it’s hard for them to focus. Men’s brains are more like waffles. They’re better able to focus because the information collects in each little waffle square.
That tidbit and more about how women should behave in front of their men coworkers were included in the presentation.
Not only does it enforce outdated stereotypes and hold women to an impossible standard, but it also completely ignores other areas of privilege such as race, age, sexual orientation, and gender identity.
That’s why we’re taking a closer look at diversity issues in the communications industry.
The Spin Sucks Podcast on Diversity Issues
In this episode of the Spin Sucks Podcast you’ll hear about:
* Why equality isn’t a reality yet
* How the communications industry struggles with diversity
* A case study on diversity
* How to improve diversity and inclusion at work
What’s your experience with diversity in the workplace? How did you handle it? Are there certain situations you look out for now because of your experiences?
The comments belong to you.
Spin Sucks Podcast #74: The Do’s and Don’ts of Holiday-Themed Content Campaigns
We love creating themed content, especially around the holidays.
One of my favorite Halloween posts features some of the worst villains in literary history.
Then we have our 12 Days of Christmas in December, which are fun to produce.
We use them to celebrate everyone from our clients to our community.
If you hit the mark, holiday-themed content is an ideal way to generate lots of engagement and connect with your audience.
However, if you do it poorly, people will be talking about it for years to come.
Ok, it may not be that dramatic, but it will definitely start some cringe-inducing conversations.
What Qualifies as a Holiday-Themed Campaign?
There are many ways to present a holiday-themed campaign, including as a video series, a group of related articles, or a series of images and photos.
It can come from your organization or be generated by your community.
You can post it on social media, your own site, or your YouTube channel.
Of course, the best place for it to live is somewhere on your site.
Then you can share it on social media, in an email campaign, or on other platforms.
Now that we’ve covered the basics, let’s get into some of the do’s and don’ts.
The Spin Sucks Podcast
In this episode of the Spin Sucks Podcast, we talk about:
* Examples of some really great and not-so-great holiday-themed content campaigns
* How influencers can help give your holiday content a boost
* Ideas on how to make your content interactive
* How to avoid alienating your audience
* Why your target audience plays a huge part in the tone of your campaign
Does Your Organization Create Holiday-Themed Content?
What are your most memorable examples of holiday-themed content? Are you and your team planning to create any this season?
We want to hear about it. Let us know in the comments what you have planned for the upcoming holiday season.
The comments belong to you!
Spin Sucks Podcast #72: Mobile Apps for All Seasons
Have you ever wondered how many mobile apps there are in both the Google Play and Apple app stores combined?
It’s probably not something you think about on a regular basis but the number is staggering.
It’s over 2.5 million.
There’s no way you could ever weed through all of those apps to find ones that work best for you without wasting an exorbitant amount of time.
There are apps for everything imaginable.
So, the last thing you want is another one to download, right?
But before you log off, hear me out.
There many apps available that can make your life easier, help you get more done, become happier, and connect with more people.
You Can’t Win ‘Em All
Not every mobile app is right for you and just because all of your friends are raving about one that’s made their life easier doesn’t necessarily mean it’s going to work for you.
This is why you need to set certain criteria when you’re searching for a new app.
So how do you decide which apps get the honor of hanging out on your phone?
In this episode of the Spin Sucks podcast, we talk about all the apps and how to decide which ones are for you.
The Spin Sucks Podcast
In this episode of the podcast, we talk about:
* Determining if a new app solves a problem for you
* Figuring out whether an app integrates easily
* Whether or not an app is intuitive and easy to use
* Whittling down your favorite apps
* Setting the criteria on whether or not a new app is for you
Your Favorite Mobile Apps
I’m always looking for new mobile apps I can add to my phone, but they have to make the cut based on my criteria.
Are there certain apps you can’t live without?
Are there ones you thought were great at first but promptly fizzled out?
Let’s hear about all of your favorite and not-so-favorite mobile apps. The comments belong to you.
Spin Sucks Podcast #71: All Roads Lead to Email
Do all roads lead to email?
Or could if you do things correctly.
I’m not your boss so I can’t really force you to do everything I say.
But I am the boss of this podcast, so I’m going to use this episode to talk about how we like when our paid media makes that leap into our owned media, and from there into email marketing.
We do it, so we recommend it for you too.
This episode will tell you exactly how to do just that.
Why Email Marketing Alone isn’t Enough
No matter how much we plan, we can’t control all the outcomes, all the time.
Even with our best planning we’ll happen to catch someone at a bad time or even just on a bad day.
That can lead to them deleting your emails without a second thought.
It’s totally normal and not at all personal but… it still sucks.
That’s why you can’t solely depend on email marketing alone.
How the PESO Model Plays In
That’s one of the reasons we love the PESO model.
It doesn’t depend on one aspect of media alone. When you integrate the four media types, you have influencer engagement, partnerships, and incentive programs that extend beyond your internal walls.
The PESO model also brings all of our communications together. I feel like a broken record, but let me say it again: Public relations is not media relations. Media relations is not public relations.
Are all the elements of the PESO model different? Yes. They all have unique functions.
But when they come together they complement each other and create a cohesive strategy.
Where does email marketing fit? Why should we plan how a topic idea will move from one type of media to another?
Let’s look at each step in more detail.
Turning Your Paid Media Into Owned Media
Let’s start with your paid media.
Paid media doesn’t refer to big, fancy commercials and highly creative print ads.
Nope, paid media for a PR program is social media advertising, sponsored content, and email marketing.
Paid media covers everything from sponsored tweets and Facebook posts, content syndication and distribution, to sponsored content in other media, as well as lead generation email campaigns.
The easiest way to think about it is if you’re paying for content to reach certain audiences, you have a paid media program.
In order for a paid media program to work effectively, you have to be willing to fork over loads of cash, right?
There are so many options now that you can execute a paid media program for about the same price as a latte from Starbucks.
Facebook is the least expensive, but it’s also the most effective so it’s totally worth delving into and creating some ads that work for your organization.
Where to Start to Make the Move to Owned Media
Your owned media is the content you create and own. Think – blog, website, landing pages, keynote, white papers.
You’re in charge of the messaging and you control how the story is told.
The key here is turning your paid media into owned media.
All aspects of the PESO model coincide and work together.
For example, if an organization uses Facebook ads to start promoting a product (paid media) and eventually the target audience has a few standouts who absolutely love the product.
They begin to promote the product on their personal pages, which inevitably brings more customers to your brand.
From there this group of loyal customers continues to grow and they zealously promote your product to anyone who will listen.
These outspoken proponents of your business become an external salesforce of sorts, who sometimes aren’t incentivized with anything more than a little recognition
In this podcast we dig into what you can do with email marketing and h...
The Spin Sucks Podcast #70: Pop-Ups- Love 'Em or Leave 'Em
Raise your hand if you love clicking onto your favorite site only to be immediately bombarded by pop-ups?
Everyone have your hands raised?
Of course not!
I’m willing to bet many of you think pop-ups are simply annoying.
However, whether you love or hate them, they can be effective in converting customers.
I know … probably not what you wanted to hear, right?
It’s All About the Data
Because we intuitively know how much everyone dislikes pop-ups, we spend a lot of time discussing whether or not we should use them in our marketing strategies.
Well, we looked at the stats and the general conversion rate from pop-ups is around 3%, and can go as high as 9%!
Most other online conversion rates range anywhere from 1% to 3%.
Of course, it’s important to keep in mind that just slapping some pop-ups on your site isn’t enough to achieve that sort of success.
Pop-ups have to be integrated into your marketing strategy, that’s already using the PESO model.
Which is exactly the topic of this week’s Spin Sucks podcast.
Pop-Ups: Not as Bad as You Think
In this week’s episode, you’ll learn:
* The different types of pop-up ads you can use
* How each pop-up works
* Why you should work pop-ups into your marketing strategy
* The next steps to follow after your pop-up ads start working
* How to create funnels from your pop-up ads
Do You Use Pop-Up Ads?
Do you love or hate pop-ups? Have you found an effective way to work them into your marketing strategy? We’d love to hear about it.
Tell us how you feel about pop-ups in the comments below!