Created by Omid Farhang, award-winning Creative Director and Founder of Majority. Featuring the marketing industry’s most admired leaders sharing advice, revealing process and routines, telling a few war stories, hopefully uplifting a few cynics, and divulging secrets to a fulfilling career in marketing.
Patrick Milling Smith
Patrick Milling Smith is co-founder and CEO of renowned production company SMUGGLER, named AdAge’s 2020 and shots’ 2021 Production Company of The Year. Alongside his partner Brian Carmody, Patrick has produced some of the most iconic campaigns of the past two decades and racked up every award known to man. Their roster of directors includes Kathryn Bigelow, Barry Jenkins and Jonah Hill. Additionally, SMUGGLER has produced internationally acclaimed Broadway plays. Their credits include the eight-time Tony Award-winning musical, Once. Macbeth starring Daniel Craig, returning to Broadway this coming spring. And Skittles Commercial: The Broadway Musical, starring Michael C. Hall, named “The Best Super Bowl Ad of the Year” by Forbes. SMUGGLER has produced Emmy Award-winning commercials for Sandy Hook Promise and SquareSpace, featuring John Malkovich. SMUGGLER was recognized by Mayor Michael Bloomberg with the Made in New York Award for its creative and economic contributions to the city’s entertainment industry. Patrick also served on the board of immersive theatre company Punchdrunk International, best known for Sleep No More.
Mo Said is Founder and Chief Creative at Mojo Supermarket. In just the last two years, Mojo Supermarket has quickly gained notoriety by making headline-worthy campaigns for the likes of Adidas, Netflix, Truth, Savage X Fenty and Match.com. Mo has been named to the Forbes Under 30 list, Most Creative People in Business list and Adweek Creative 100. Mojo Supermarket was named AdAge A-List Agency To Watch in 2020, then Standout agency in 2021. Before Mojo Supermarket, Mo worked as a Creative at Droga5 and BBDO New York.
Stephanie Nadi Olson
Stephanie Nadi Olson is the founder of We Are Rosie, an ever-expanding community of independent marketing experts, available on-demand to complement, backfill, or accelerate in-house team capabilities on both the brand and agency sides. Stephanie founded We are Rosie in Atlanta in 2018. She was named AdAge Visionary of the Year 2020. She was recognized by Adweek in the 2020 Creative 100. She was named World Changing Woman 2020 by Conscious Company. She was awarded Entrepreneur of the Year in 2019 by the Stevie Awards. And most recently, Adweek named her among the 35 Trailblazing Women redefining the future of media, marketing and tech.
NBA Champion. Hall of Famer. Backboard shatterer. Glass ceiling shatterer. Broadcaster. Entrepreneur. DJ. Spokesman. Rapper. Philanthropist. Ph.D. Wrestler. Other stuff.
Ryan Reynolds + George Dewey
Ryan Reynolds and George Dewey are the co-founders of Maximum Effort, the subversive marketing company racking up viral hits, lighting up pop culture, and disrupting the industry.
Ryan Reynolds is best known for co-writing, producing and starring in the Deadpool franchise. He is the owner of Mint Mobile, as well as Aviation Gin, which was acquired last year by Diageo for $660 million dollars.
George Dewey spent 16 years at McCann, working up the ranks from intern to ECD. After stints at SpaceX, 20th Century Fox and Annapurna Pictures, George joined Ryan in 2018 as President of Maximum Effort.
Some of the agency’s greatest hits include the ad campaign for Deadpool 2 that defied every convention of entertainment marketing. The longstanding Ryan Reynolds vs Hugh Jackman feud to cross promote Aviation Gin and Laughing Man coffee. Reprising the infamous Peloton actress to star in an Aviation promo. And “Match Made in Hell,” an ad for Match.com depicting the whirlwind romance of the devil and the female personification of “2020.”
Guy Shelmerdine is one of the most respected commercial directors of the past two decades, known for his inspiring focus on craft, performance, characters and concept with a comedic through line. He joined the production company SMUGGLER in 2003 shortly after winning Best New Director at Cannes. He has helmed award-winning spots for clients such as MINI Cooper, IKEA, Virgin Mobile, Coca-Cola, Honda, Range Rover, Skittles, Snickers, Volkswagen, Weetabix, and Barclays Bank. He’s a rare talent to find equal levels of success in the US and European markets. Recent notable work includes his campaign for UberEats featuring Patrick Stewart and Mark Hamill, the Star Wars vs. Star Trek face-off we’ve all been waiting for. Other fan favorites include his inventive work for Starburst “Vertical Salon”, considered a technical feat of production design. Guy also created the pioneering VR genre experience, Catatonic, the first ever live-action virtual reality horror film, which was lauded at SXSW, Cannes and Comic Con. He’s a storyteller and comedy maker who has created one of the most original and distinctive bodies of work in advertising.
Makes you want to take risks and push your thinking to that uncomfortable level.
A secret passage to offices of ad geniuses
From the guests to the questions this podcast is a delight. It’s some of the best minds in the industry who you rarely hear from. Or didn’t know you should be hearing from. There’s something to learn and be inspired by in every episode.
Omid latest podcast.
When Omid was five years old, he had such strong voice that I had to call him Redio. That meant to bring his velum down. Mo FarhAng.