25 episodes

JXM is a marketing and advertising firm from Massachusetts. This podcast is a cacophony of thoughts and musings on the industry and beyond. To learn more, check us out at tunetojxm.com.

Tangents by JXM JXM

    • Business
    • 5.0 • 4 Ratings

JXM is a marketing and advertising firm from Massachusetts. This podcast is a cacophony of thoughts and musings on the industry and beyond. To learn more, check us out at tunetojxm.com.

    Tangent #25: Multi-Layered Process Adjustments

    Tangent #25: Multi-Layered Process Adjustments

    What happens when you're floating in liminal space? What about when you realize you need to make a change to your operations? Jim and Matt from JXM talk about how they handle this turbulence, and how they manage change.

    • 26 min
    Tangent #24: Remote by JXM

    Tangent #24: Remote by JXM

    REMOTE  by JXM is an entirely new way of using JXM’s marketing services to augment your own. In a bit of a peek behind the creative curtain, Matt and Jim from JXM discuss the process Matt took to bring a new idea for one of JXM's services to life. Matt talks about how he thought about the concept, the universal truth behind it (no remote pun intended), and how he used AI to solidify the idea further and make it unique.   You can find the REMOTE landing page out here: tunetojxm.com/remote

    • 14 min
    Tangent #23: The Elephant in the Tangent

    Tangent #23: The Elephant in the Tangent

    The co-founders of JXM discuss the perception of control in a creative process and when to keep a creative idea zipped up. Matt talks about how he found his way to developing a metaphor for JXM fractional marketing services right from his living couch once he found it. This wouldn't be a Tangent by JXM without the appearances of trains, delivery trucks, and what sounded to us like a mechanized pachyderm of some sort. Perhaps a Tangelephant?

    • 20 min
    Tangent #22: The Decision Engine

    Tangent #22: The Decision Engine

    Matt and Jim from JXM talk about their unique roles in their agency and what it's like to support one another in a long-standing partnership. They discuss decision-making (both surface level and deep), discuss accountability, and express gratitude for longstanding client relationships built on trust.

    • 16 min
    Tangent #21: Inviting Mr. Chaos

    Tangent #21: Inviting Mr. Chaos

    Jim makes the mistake of asking Matt about his coffee routine. The founders of JXM talk about the unique ways they focus on efficiency in the day to day, how Matt balances creative with results and when he invites Mr. Chaos to the table.

    • 17 min
    Tangent #20: Surviving Vampires for Sport and Profit

    Tangent #20: Surviving Vampires for Sport and Profit

    Here we find Matt and Jim discussing ways to unwind, nocturnal working opportunities and the current video game du jour at the Pond household. Although we are not sponsored by Vampire Survivor or affiliated with the game in any way, it does come up four times in the conversation, so please consider it an unsolicited endorsement. 

    You can find the game on Steam here: https://store.steampowered.com/app/1794680/Vampire_Survivors/

    • 33 min

Customer Reviews

5.0 out of 5
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4 Ratings

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