41 episodes

Beer and Golf are social activities, then why are you struggling with Social Media Marketing. The Taps and Tees Show brings real marketing advice that is making an impact in Craft Beer and Golf World. Short Weekly conversations for people passionate about marketing, golf and beer!

Taps and Tees Marty McDonald

    • Business
    • 5.0 • 2 Ratings

Beer and Golf are social activities, then why are you struggling with Social Media Marketing. The Taps and Tees Show brings real marketing advice that is making an impact in Craft Beer and Golf World. Short Weekly conversations for people passionate about marketing, golf and beer!

    Marketing Interview- Duncan Alney- Firebelly Marketing

    Marketing Interview- Duncan Alney- Firebelly Marketing

    Most people want a ‘quick fix’ to their marketing problems without putting in the time or energy. They end up working with flashy marketers who promise that you never have to work (and can spend your days cruising in a Porsche). 
    But sales don’t magically happen. The marketing industry is changing faster than ever and there’s no quick-fix solution. You need the right funnel for traffic that converts. 
    In this episode, you’ll discover how to drop the ‘luxury life’ marketing hacks for a sales funnel that converts (and constantly improves). 
    Show highlights include:
    Why being a ‘secret sharer’ gets you more clients. (2:46) Why putting people first and having the right values attracts traffic that converts. (15:01) How to build an indestructible sales funnel that makes the money you want (no matter what size your audience is). (20:05) How to drop the dependence on social media algorithms and control your online traffic (and where it’s going). (30:12) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

    • 39 min
    Golf Interview- Robert Winskowicz, SQAIRZ Founder

    Golf Interview- Robert Winskowicz, SQAIRZ Founder

    When it comes to delivering the perfect swing, golf shoes are highly overlooked. In fact, they are seen as a mere fashion accessory next to your carefully chosen clubs and balls. 
    But when it comes to feeling more balanced and stable in your swing, the science is in the shoe… Knowing how to use the force of the ground is essential for playing your best game (and creating swing speeds you’ve never imagined).
    In this episode, SQUAIRZ founder Robert Winskowicz reveals the key to perfecting your swing and why the science of the shoe will drive your best game yet. 
    Show highlights include:
    How a pair of work shoes triumphed over golf shoes on the course - and why your feet control the game more than you think. (1:58) Nick Faldo’s CBS secret to having shoes that ‘snap like a towel’ and why it improves your golf swing every time. (12:22) Why the greatest striker in the world put 13 cleats on each foot - and how to play like a pro through the power of the ground. (22:29) How to make your feet the center point of all swings (even in practice) and use the force of the ground for a game constantly evolving. (24:55) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

    • 39 min
    Marketing Interviews~ Mike Wagner~ Blue Marsh Insurance

    Marketing Interviews~ Mike Wagner~ Blue Marsh Insurance

    BYou might be surprised to find out that a breweriesy havehas more risks and exposure than a typical restaurant or bar. What’s more surprising is that your insurance policy might not know the difference…and then you’re stuck with a large batch of contaminated beer and nothing to sell.
    Coverage should protect your brewery and the beer. Don’t lose money on the craft you love from unique circumstances even your insurance agent couldn’t predict. 
    In this episode, Mike Wagner, a brewery insurance expert, reveals the biggest mistakes a brewer makes in buying insurance today and how to protect your craft from unique financial losses tomorrow. 
    Show highlights include:
    Why breweries are overlooked in the world of business insurance - and the coverage that instantly saves you money. (0:22)

    The best time to purchase coverage and what your policy needs tofor preserveing the brewing process and your equipment today. (6:15)

    The questions to ask an insurance agent that will protect your brewery and land the best price possible. (9:34)

    What COVID-19 reveals about insurance policies and protecting your craft from future risks. (13:48) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

    • 23 min
    Bombtech to Email Marketing~ Tyler "Sully" Sullivan

    Bombtech to Email Marketing~ Tyler "Sully" Sullivan

    The power of email marketing is unquestionable. You can create a community of the best customers, build an authentic brand platform of brand recognition, and do it all while still having time to golf (or down a few beers). 
    But most entrepreneurs sending emails that don’t look like ‘preachy sales letters‘’ is where most entrepreneurs fail. - and fail.
    In this episode, Bombtech Golf CEO and co-founder of Ecom Growers Tyler Sullivan discusses what makes email marketing authentic to a thriving business and the truth about developing relationships through an inbox. 
    Show highlights include:
    The “accidental entrepreneur” approach to building a brand in a competitive space instantly. (0:40) How to have the conversations that attract loyal buyers and sell at seven-figure rates today. (8:28) Why no one responds to your emails and how send authentic emailsto have the authentic approach to your inbox that offer (and sell)s a product everyone loves. (17:12) How to instantly engage with your community and launch products and offers (without feeling cheesy). (19:28) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

    • 31 min
    2020 Golf Marketing Review

    2020 Golf Marketing Review

    2020 was a wild year for everyone. Golf courses were no exception. But since golf is played outdoors, things started to come back a little faster. 
    No one knows what the new year will bring, but there are several lessons you can take away from this year to make 2021 the best year yet for your golf business.
    In this episode, I discuss the importance of a marketing plan (even if you can’t stick to it) and the best way to use Google and Social Media to maintain your customer’s peace of mind and trust.
    Show highlights include:
    Why the popularity of golf skyrocketed in 2020 and how to keep that momentum in the new year (4:02) The single most important skill your golf business needs to survive any economic condition or crisis (9:04) Why updated website information is more important than ever for maintaining customer trust in your facility (12:09) How to use social media to keep your customers coming back to the course for more rounds (14:34) A free Google tool that helps you build credibility and keeps your customers informed (16:18) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

    • 19 min
    2020 Craft Beer Review

    2020 Craft Beer Review

    The past year was unlike anything craft breweries have ever experienced. Many didn’t survive, and the ones that did had to completely revamp their business model.
    Before you celebrate the end of 2020, why not start planning how you will make 2021 your best year yet?
    In this episode, I discuss marketing strategies that keep customers buying your beer, even when they can’t sit down in your taproom.
    Show highlights include:
    The key trait of successful microbreweries that survived 2020 and how you can use it to dominate 2021 (3:05) Why great beer is not enough to succeed and thrive as a craft brewery in 2021 (6:35) How to keep sales steady when your taproom is forced to close (8:38) How putting your hours and menu on your website can drive more purchases today (9:37) How to use discounts to boost revenue fast without cheapening your brand (12:18) Simple social media tips for a flawless experience that keeps them rushing back to buy more beer (15:20) The free marketing secret weapon that can launch you head and shoulders above your competition (16:46) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

    • 22 min

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